Excellent companies are successful in continuous exploration.

Editor’s note: This article is from the WeChat public account “Egg Solution Startup” ( ID: manjiechuangye), the author is only Joe.

A few days ago, Costco’s first mainland store opened in Shanghai and was directly blasted. People can’t help but sigh, Costco is doing really well.

In fact, many business celebrities praised Costco, Amazon Bezos, Xiaomi Leijun, Jian Duo Duo Huang, and Ming Chuangyou Ye Guofu as the benchmark for learning.

So where is Costco worth learning?

We have summarized three points, not only for the retail industry, but also for ordinary entrepreneurs.

Good membership is not cutting leeks

Costco is the originator of a membership-based warehousing supermarket. In 1983, Costco opened its first store in Seattle, USA, and began to adopt a membership system. Only members can buy a member to shop at the store.

Millet, fight more and more are learning Costco, but this 3 points of inspiration is suitable for ordinary entrepreneurs now more than 30 years In the past, the membership system has been widely used by various industries. In the retail, e-commerce, film and television, catering, and service industries, the membership system is everywhere.

But everyone is a membership system, and some kernels are completely different.

For example, convenience stores, e-commerce, etc., users buy members, and the actual discounts obtained are very small. When selling members, pack all kinds of preferential benefits, the gift bag worth 998 yuan, which is all the things that were originally sent free of charge. It feels completely cut of leeks.

There is also a membership system for the gym. All kinds of good things before the card is handled, what services and environment, after a period of time, there are coaches to contact and guide, so that you can buy private lessons. Once you find that you have no intention, then you only have one person to play. There are even some friends who help each other with their friends, and the other party will interfere. The membership terms are full of unequal treaties. The same is also the beauty salon, before the payment is God, paying the money to become a grandson.

This membership system simply cannot attract users, and the repurchase rate is low and scary.

Millet, fight more and more are learning Costco, but this is 3 o'clock </p> </div> <p class=