The byte beats the third small program product that goes online.
A few days ago, it was discovered that the short video platform “Volcano Video” of the byte jump has been launched. This is also the small program function product that goes on the third line after the headline and the vibrato.
The entrance to the small program is still relatively deep. After opening the volcano video app, click on your profile picture and in the “My” module you can see “My Applet”. Go to the applet page and the two columns “Recent Use” and “Recommended” will appear.
Small program entry in the volcano video
At the headline upgrade conference in November last year, the new CEO Chen Lin said that the headline small program was officially launched. The first batch of headlines on the headlines, including headline stores, cat-eye movies, Xiaomi Mall and 58 city life assistants. To this end, the headline also provides eight important traffic entries for small programs, including article details pages, micro-headlines, and more. In February of this year, Vibrato released the first mini-game “Echo Ball”, which means its official layout of the applet.
At present, the headline small program has been revised several times with limited success. The vibrato applet has certain advantages in advertised and detonated several games. However, among the BATT companies, the results of the bytebeat applet are not significant.
According to the “White Paper on Small Program Industry Development in the First Half of 2019”, WeChat small program has 250 million daily jobs, 8200 service businesses, covering more than 200 industries; Alipay small program daily life 230 million, small program number more than 200,000; Baidu small The program has a monthly activity of 180 million and the number of small programs exceeds 100,000. Headlines and vibrato are all published relevant data.
A new volcano video will bring changes?
From the QM2019 short video semi-annual report, as of June this year, the volcano video has 106 million months of live, after the vibrato, fast hand, watermelon. In the short video camp, there are quite a few volcano users. However, from the perspective of the underlying traffic pool, compared to the WeChat applet that is long on WeChat, the Alipay applet attached to Alipay, and the Baidu smart applet that is hand-held, the volcano applet does not seem to have such a big advantage. 
However, the power game may be the advantage of the volcano video. According to the “New Line Consumer Trends Insight Report” jointly released by the volcano video, playing games, watching live broadcasts and dramas become the standard for platform users. The small game launched by the homeopathic nature can naturally attract this part of the game. In the future, in terms of form, you can open the game directly through small programs, watch live games, etc., and you can realize the realization.
The volcano video is a defense. When the volcano video was launched, it has the meaning of a benchmark player, aiming to sink the market. On the fast-hand platform, the development of the game category is very prominent. Fast hands have announced that the live broadcast of the game is over 35 million, which is higher than the sum of the daily life of tiger teeth and betta. Nowadays, a variety of small games on the volcano are also considered as educational users and tap the relevant potential.
In addition, the bytebeat product has a user-scale effect on short video, which has been told by industry insiders. The advantage of the bytebeat applet is “small program-short video” Mutual transformation of this special fissure-type, efficient dissemination while feeding back the content ecology. Another major point is that byte hopping products can open small program functions between products to achieve Internet interoperability.
The title map is from the official byte hopping