With Mark AR, users can leave AR markers for friends at the playground, or hide the AR markers anywhere in the world, waiting to be discovered.
Recently, Dreamworld announced that it will cooperate with the well-known Danish mobile game company SYBO to launch the new AR social app Mark AR. Mark AR uses Google’s latest AR technology, Continuous Cloud Anchors, to enable users to create, discover and share AR work with others in the real world.
Cloud Anchors is an important feature of Google’s AR development tool, ARCore, for multi-user shared AR experiences. Persistent Cloud Anchors (persistent Cloud Anchors) are “anchor points” that can last for a while, allowing digital information to be overlaid on the real world for people to experience at any time.
Mark AR is the first in the field of social entertainment for Cloud Anchors. With Mark AR, users can leave AR markers for friends at the playground, or hide the AR markers anywhere in the world, waiting to be discovered.
According to data released by Digi-Capital, by 2021, the global VR/AR market will reach $108 billion, and mobile AR will be the main driver of growth, when the AR market will reach $83 billion.
AR social is an important direction for AR development, and Mark AR will provide users with a new AR social experience. A few years ago, the popularity of the AR mobile game “Elves can dream” made people see the huge prospect of AR in the field of social entertainment. Major mainstream social products also began to actively apply AR technology, such as the launch of AR cameras. Close integration with socializing is helping AR technology accelerate penetration into everyday Internet life, according to eMarketer, 2019The number of users in the US AR will account for 1/5 of the total number of Internet users.
As a digital entertainment platform, Dreamworld is actively exploring the use of AR technology, cloud computing, AI and other cutting-edge technologies to create quality content and services for users. In the field of games, Dreamworld is the largest independent mobile game publisher in China, launching popular games such as Subway Parkour, Temple Run 2, Dream Garden, and Dream Home. And cooperate with Tencent to launch Tencent Video Good Time Entertainment Street to create a new entertainment experience for users to integrate online and offline.
The name SYBO may be a little strange, but its games are popular all over the world, including the casual game Subway Parkour. In the Apple iOS APP store, the 10 most popular mobile games in the world for 10 years, Metro Parkour ranked second. Chuangmeng Tiandi has been working with SYBO since 2013 to distribute and operate Subway Parkour in China. Currently, the game ranks first in the China Parkour market.
It is understood that Mark AR will speak at Google’s technical conference in the Unite Development Conference in September, announcing product and technology updates. Mark AR also plans to open its public experience for the first time at the International Comic Con, New York in October. It is expected to be publicly launched in the US in March 2020, and the release plan for the Chinese market has not yet been announced.
attached:
Mark AR official website: https://mark.app
Google Blog Post Address:https: //developers.googleblog.com/2019/09/arcore-updates-to-augmented-faces-and.html