Historically, every great company has experienced hard times that are hard to imagine.
Editor’s note: This article is from WeChat public account “Going to the net” (ID: China-Venture), author Li Na | Yun Feng Fund Partner / COO. Original title: “Li Yun, Partner of Yunfeng Fund: How do entrepreneurs make key choices in difficult times? 》
This article is based on Yunna’s partner Li Na Sharing content in the VC STAR class of Chuangchuang Community of Changjiang Business School.
The theme I shared today is “A great company tough time.” Everyone will feel some sense of uncertainty this year, so there is no need to say anything. But historically, every great company has experienced hard times that are hard to imagine. When we looked at the project in the past ten years, we found that some companies seemed to be smooth, but I don’t know when it will fall a little, and then slowly get up.
This is almost a definite rule: it is difficult for a company to achieve greatness without going into the bottom.
What should the company do when it comes to crisis? Entrepreneurs must look up when they are pulling their cars. I like entrepreneurs who are particularly confident, but sometimes their super optimism will drag themselves into the blind spot, and they always feel that they can get the next money. Like this year’s situation, I believe that the luck of “there will be people to take over” is to be collected, at least to perceive the weather and do some necessary actions.
As a member of the venture capital ecosystem, I have seen many startups ups and downs in the past ten years. Today, I am very sincere and want to discuss with you some specific issues that entrepreneurs are concerned about:
——What kind of business investors pay attention to in difficult times;
——What key choices should the company make after financing, when the market is abrupt, and in extreme cases;
——How investors and entrepreneurs should build trust in a crisis.
There are no fixed answers to these questions, and I hope that everyone will think a little bit.