The same is just the need, accounting is the cost logic, and tax planning is the profit logic.

Tax has always been a sensitive topic and a complex and professional issue.

Because of the well-known tax cases such as Fan Bingbing, such neutral service items as tax saving and tax planning have become synonymous with tax evasion in the public mind. Simply characterizing tax planning as tax evasion is actually a lazy thinking. For example, Alibaba’s registration in the Cayman Islands is also a reasonable tax planning act . As a kind of regulation tool and means, taxation reflects the government’s support for different industries. For different industries, it is impossible to have a fair tax. It is a legitimate interest to respond to the state’s call for entrepreneurs to enjoy tax benefits.

Recently contacted “Pu Dao Technology” It is a technology company that provides professional tax planning for enterprises. At present, its products include Jiebao, Jieyuanbao and other products.

Before the founding of Pu Dao Technology, the founder Deng Lizheng worked for the Fortune 500 companies and the Big Four accounting firms. After leaving the Big Four, Deng Lizheng founded Pu Dao Technology and operated in the early stage of the consulting company. Since 2013, in order to provide financial services to a wider range of companies, Pudao Technology has transformed into a “Accounting Factory” model, and has launched two products, Easy Taxation and Jiecai. In 2015 and 2016, the company obtained investment from Fengrui Capital and Huaying Capital. After three years of verification, Deng Lizheng believes that the accounting factory model has limitations. Therefore, since 2016, Pudao Technology has internally hatched the “Jiebaobao” project.

After 2015, there have been a number of startup companies in the accounting factory model. At that time, everyone’s idea of ​​starting a business was relatively simple. Whether it was using software to empower themselves or empower others to export services, it was essentially Extremely reduce costs, and then realize the flow of business and then realize it through other means.” Deng Lizheng said. The natural mortality rate of small and micro enterprises is too high, and every batch of enterprises will die every 2-3 years, resulting in high sales costs. The reason why the accounting factory model is unsustainable is not limited to this. Deng Lizheng analyzed that the accounting factory still has the following limitations:

Ø First, the homogenization of the accounting service is very serious, the low-level customers have no loyalty, and the customer will replace the supplier because the offer offered by another company is lower;

Ø Second, in the fierce price war, there is a contradiction between the lower the profit margin and the requirement for the annual salary increase of the bookkeeping staff. The bookkeeping service is still inseparable from manpower, and the labor cost cannot be avoided.

Ø Third, small and micro enterprises have limited ability to pay for more value-added services;

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