You may not be a fan of Jay Chou, but you must have heard his song.
From 11 o’clock yesterday to the present, Jay Chou, who has no Weibo, has always occupied the first place in Weibo. His new song “Say Well, Don’t Cry” was released, and immediately swiped Weibo and friends circle.
How hot is Jay Chou? Perhaps these data can give you a certain intuitive feeling: In 2010, Jay Chou ranked third in global song downloads, behind Michael Jackson and Lady Gaga; by 2018, a “Sunny” can still be in NetEase. Harvesting 2 million comments, there are 150,000 articles on the top of the hot song list.
The report released by Tencent Music Entertainment Group also said that during the Spring Festival of 2019, the most singers who listened to after 60, 70, 80, and 90 were still Jay Chou.
The data of the new song is also a good proof that Jay Chou’s appeal has not faded today: “When you say hello”, the influx of users has collapsed the QQ music server. “Say Well, Don’t Cry” has topped all the hourly updated charts in the qq music within 1 hour; the sales of QQ music digital albums exceeded 10 million in 3 hours, and won the “Golden Diamonds” rating. Certification has become the highest single digital sales in the history of QQ music platform; comments have also exceeded 40,000 in 12 hours.
In fact, Jay Chou, as the top stream in the music industry, has always had a huge topicality. The most recent event that proved its fan’s energy was the “listing” of Jay Chou fans two months ago. In response to the “Jacker’s bad data” on Douban, Jay Chou’s fans showed up with a “flow”: Jay Chou’s superfluous influence over the long time in the 6 days, Cai Xukun, became the first A star that has a power of over 100 million.
Objectively, Jay Chou’s promotion of this new song is not too strong. The news of the new songs started on the platform, the music and QQ music were released on September 10th. In the short-term 7-day announcement time, the QQ music microblog simply released the countdown poster every day to ensure the continuity of the topic; 咕 Music has set up a digital single package for the sake of platform promotion. The microblogs published by the two platforms about Jay Chou’s new songs have not reached the fissile level of praise and forwarding.
But maybe more energy is placed on the topic of management and guidance after the release, because Zhou JieThe name of Lun can already guarantee the data. After the release of the new song, half of the top 10 of the Weibo hot list was related to Jay Chou. “How to evaluate Jay Chou’s new song” quickly became the first hottest list, and the heat was more than four times that of the second place.
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A netizen commented on Jay Chou: “You may not be a fan of Jay Chou, but you must have heard his song.” For many people, Jay Chou is the only singer on the cheap and inferior mp3 in junior high school. The photos that were cut and carefully attached to the handbook were also a lost youth and a ignorant future. In addition to the identity of the singer, he also carries the memories and growth of an era.
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