Recently, the news that iqiyi achieved quarterly profit for the first time has aroused admiration from the industry. Through unremitting efforts, iqiyi achieved quarterly profit for the first time in the first quarter of this year after 12 consecutive years of losses. Under the background of repeated epidemic and industry impact, both video platforms and TV media are facing great pressure for survival. Iqiyi’s breakthrough is of great significance to boost the confidence of the whole industry< Br>
profitability has always been the difficulty and pain point of the long video industry. Especially in recent years, iqiyi and its long video industry have faced unprecedented difficulties due to the superposition of various factors, such as tighter supervision, capital departure, epidemic impact, economic downturn, short video impact and so on. In this regard, the State Administration of radio, film and television has taken many measures to share concerns and solve difficulties for the development of enterprises: go deep into enterprises to carry out face-to-face policy publicity and business research; Guide key online audio-visual platforms to jointly create and broadcast the “Chinese dream · my dream – 2022 China online audio-visual annual festival” during the Spring Festival, and promote the recognition of the whole society for the brand of online audio-visual high-quality programs; For some key projects, professional guidance is put forward from the aspects of creation orientation, content and theme, online scheduling, etc; Regularly convey the spirit of literary and artistic creation, analyze the problems existing in creation, give early warning and tips in advance, and avoid risks; Green channels for reviewing innovative programs and key programs with tight production cycles affected by the epidemic will be set up to make the program broadcast more efficient; We have continued to crack down on illegal programs, effectively maintained the normal online program communication order, and protected the legitimate rights and interests of program copyright owners… These “timely rains” have eased the worries and difficulties of enterprises< img alt="" width="600" src=" https://imagecloud.thepaper.cn/thepaper/image/200/199/155.png "> on the one hand, the awesome of the policy is that the enterprise itself also needs to work hard. from the financial report, iqiyi’s member service revenue in the first quarter of this year was 4.5 billion yuan, a year-on-year increase of 4%; the average number of daily subscription members was 101.4 million yuan, a net increase of 4.4 million compared with the fourth quarter of last year; the monthly average single member income was 14.69 yuan, a year-on-year increase of 8%. It can be seen that iqiyi’s profits were mainly driven by the head content. In the first quarter, the world “Xinju” and other high-quality content and popular dramas have attracted a large number of paying members. Through strategic evaluation, the enterprise has increased its R & D investment in film and television works with the theme of “focusing on the national spirit and showing the public life”, so as to create high-quality products with ingenuity and improve the content quality. Facts have proved that this strategy is very effective in attracting members< Strong> header content is the driving force for the growth of members and advertising revenue of the long video platform. It is also the password to enhance the loyalty of users and members. The investment in high-quality content will eventually pay off