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In 2019, the mention of the Android machine emperor is a bit retro, in the period of rapid development of the smartphone, hardware The iterations let the Android camp’s hardware iterate you to chase after it, there is a generation of Android machine emperor said.

The more the term is raised, the less it’s because Android started to fall, but it’s two years. The smart phone industry is becoming more and more interesting, and the competition for products is becoming more and more fierce. It is difficult to convince the public to choose a machine in so many models of so many manufacturers.

However, the emergence of vivo NEX 3 can, to a certain extent, allow the hardware parties to stop arguing, even in new machines. In September of the cloud, it is not awesome, and there is a strength to compete for the throne.

Of course, the smartphone industry has already bought high-end components and assembled a parameter to sell it. The era of price-sensitive mobile phones, which is still in the market share of Top5, is not a leisurely generation, and their annual flagship casting road depends on the product landing cycle in the past half year, but also depends on the technology of the past two or three years. Reserve and polish the road.

From this perspective, the path of the vivo NEX 3, which can be said, is not just a few words on the surface. It is.

Always doing the flagship is a valuable asset

The smartphone industry is an industry that regards innovation as the first creed, but this does not mean accumulation and inheritance. important.

When I interviewed a smartphone manufacturer engineer, he said that after they restarted the flagship product line, they encountered Less pits, such as high-end processors, have high-end performance, but also have high energy consumption and high heat. Once these two kinds of pressures can’t be suppressed, the heat is like a fire dragon, and the battery life is like a urine collapse, then the flagship is just the flagship on paper. Not the advanced level of experience.

As for vivo, it is one of the few domestic smartphone manufacturers, and has been a flagship machine for a long time.

The XPlay series, which has been in the past for a long time, has accumulated a lot of experience in flagship.

XPlay 3S is the second generation of the XPlay series, and while continuing to promote the Hi-Fi gene, this phone is also the world. The first mobile phone with a 2K resolution screen, Qualcomm Snapdragon 801 and fingerprint recognition were also equipped at the time.

On XPlay 5 Ultimate, the dual DAC ES9028 works with the Hi-Fi hardware combination of the three OPA1612 op amps. The musical performance has been pushed to the heights of the past. On the other hand, this mobile phone is also the first screen form of the curved screen for the first time in vivo and even domestic mobile phones.

On XPlay 6, vivo uses a dual-camera, and its camera capabilities are at the forefront of the smartphone industry. On, vivo tried to improve the process of the curved screen and even the front of the entire fuselage.

After the NEX series launched the flagship of the Vivo flagship, vivo’s flagship transformation is actually quite smooth. If the XPlay series is built around the top Hi-Fi experience, plus the flagship configuration and form of the mobile phone, then the “innovation” temperament of NEX is more obvious. At this time, the vivo is not sticking to the local lead, but begins to explore. Comprehensive outlook.

The action of vivo on the flagship machine at this time seems to be heavy weight, the form is based on APEX 2018, configured on the Dragon 8 Series and 7 It is not an exaggeration to consider the word-of-mouth and market, and to say that it is a “nothing to do” strategy.

2018 is a turning year, the market is saturated and difficult to grow, marketing rational technology is preferred, and the environment is strong, NEX The sales data of the first generation was very good: the full-scale NEX sold over 2 million units in half a year, with an average price of over 4,000 yuan.

By the end of 2018, the significance of the new NEX dual-screen version is that after NEX’s success, vivo is confident to do it. A new bold attempt in design.

Why is the experience of the flagship machine important? Not only high-end processors need to be tuned, screen panels updated from generation to generation, from eMMC flash memory to UFS flash memory, etc., the most intuitive role of the flagship machine is to “practice”, thus realizing the truth, only from research and development to mass production After doing it again, I know that the pit is there, then I can avoid it next time; I know where there is a shortcut.Next time you can go straight.

In the end, NEX3 was released, and its form on the one hand is indeed unprecedented, full of futuristic, but in all kinds of details. In the middle, we can see the achievements of the past mobile phone R & D and manufacturing.

NEX 3’s many new technologies are available.

Products can range from 0 to 1, but it’s hard to go from 0 to 10, because the product form has to go in most cases. Through the process from 1 to 10, the experience of product managers is similar.

If the biggest highlight of the NEX form is the unbounded waterfall screen, close to 90 degrees of curvature, let NEX3 The positive view is unusually stunning. On the one hand, this reflects the supply chain capabilities of vivo and can launch the waterfall screen.

At the same time, from XPaly 5 to XPlay 6, there has been a lot of experience in making a curved screen in vivo. As described above, the screen is also once More curved than the first one, the front view is more harmonious: the front of the XPlay 6 is different from the hyperbolic screen, and the upper and lower ends are also designed with a large curved 3D glass, with a 4.17mm bending radius and a left and right 5.92mm bending radius. It looks more full, the border is narrower and smaller.

Although there has been a period of time from XPlay6 to NEX 3, the direction and logic of the advanced screen has not changed. : It looks more full and coordinated, the border is narrower until you can’t see it, and it’s bigger in the smaller body…

So in the end, in a 5.5-inch NEX 3 body, the vivo is stuffed into a 6.89-inch screen. The screen is close to 90°The curvature spreads vertically across the fuselage. Realized the left and right borderless in the real physical sense (remember the “ID without borders”?), and also reached the highest screen share in the industry (99.6%).

As for the design of the bangs-free hoisting camera, it was first commercialized at NEX last year, and earlier it was the APEX2018 concept machine at MWC2018. The stunning appearance of the period, this design has become the preferred solution for the smart phone industry to achieve “positive and full screen” in the past year or so.

The above two superimposed, it has achieved the effect of NEX 3 unbounded waterfall screen, which is by far the purest front of the smartphone Sense of perception.

To achieve this pure look, it means that there are no more extra elements in the screen, and physical fingerprint recognition cannot have , 3D structured light or face recognition can not be.

Before saying that vivo first commercialized no bangs lift camera, earlier, vivo became the first commercial screen fingerprint technology intelligence Mobile phone manufacturers, and have been used, have become the leader in this field. This field can be said to be the earliest and the deepest field of vivo. It can be said that the screen fingerprint technology is a bit like the Hi-Fi sound quality of the previous vivo. At the beginning, people have no me, and later it becomes a person with me. .

On the APEX2019 concept machine, there is even a preview of full-screen fingerprint technology.

APEX2019 The meaning of NEX3, similar to the meaning of APEX2018 for NEX, largely indicates the shape of the latter.

For example, the NEX3’s physical buttonless design, vivo was first tried on the APEX2019. However, the motor configuration of the concept machine was not as good as the NEX 3, and the X-axis motor now works with no physical buttons to simulate a crisp and negligible shock.

At the same time, NEX 3 has a 5G version, and many of the technologies above it, such as the 6-antenna design, were previously in iQOO Pro. The 5G version has had a successful attempt. Compared with the original four 5G antennas, the 6-antenna design can be depth-specific optimized for different frequency bands, and the 5G antenna performance is improved by 10%-20%, which greatly increases the network speed of the 5G signal coverage area.

In this technology, vivo also adds gold-plated metal sheets to multiple contacts of the NEX 3 5G antenna, and the chemically stable gold is resistant to corrosion, even It is in the salty and wet southern sea, and can also ensure the long-term stability of the antenna performance.

The latest evolution of Jovi AI Assistant, or zero-sensitivity hot plate cooling technology with carbon fiber thermal interface added, etc. Nothing is similar. They say that they are new technologies, but more, they are further in the previous accumulation.

A self-cultivation of a machine, relying on the supply chain, but also relying on its own research and development < /span>

The reason why NEX 3 is the Emperor, on the one hand, it did get the best components in the supply chain, Xiaolong 855 Plus, Unbounded Waterfall Screen, UFS3.0 storage, 12GB of RAM, 64 megapixel camera, etc., all of which can make hardware enthusiasts have a few configurations.

What else?

More, it is the merit of vivo research and development, 44W charging is vivo self-developed, and it is already the industry’s first echelon. There is a more powerful 120W behind.

vivo The previously published lab data is that this 120W Super FlashCharge technology is paired with a 4000mAh battery and can be charged from 0 to 50 in 5 minutes. %, 13 minutes full.

The accuracy and speed of screen fingerprints today, after a generation of optimization, is close to the physical fingerprint, behind, vivo and More powerful full-screen fingerprints.

On the APEX2019 concept machine, vivo implements a free unlock method that can be unlocked by pressing a finger anywhere on the screen.

Full-screen fingerprints provide more interactive imagination than current single-point fingerprints. For example, after lighting the screen, pressing the application of the lock screen interface with a finger, the application can be directly accessed from the lock screen interface, thereby skipping the step of entering the main screen.

Although the 5G era is justOpen, most consumers have not used 5G mobile phones and 5G networks, but this does not affect the pace of Vivo R&D. They have officially launched the 6G R&D layout, participated in the B5G/6G seminar initiated by IMT2020, and started cooperation with universities at home and abroad to start researching 6G networks.

Standing on the release of NEX 3, we can understand the relationship between the time and the past investment in research and development. Let NEX 3 become the master of the masters. In the same period of NEX 3 technology research and development, it may be the face or lining of the next year.

What happened in the past is the current prologue. The accumulation now can create the future.