Promote the digital development process of installed enterprises with the strategy of “urban encircling the city”.
Author: Dong Lu Yao
Edit: Jamie
It was learned that the building materials supply chain platform “中装速配” had completed 80 million A+ round financing in June. The current investors were Qingsong Fund, Wanxiang Capital and Wutong Tree Capital. Previously, the medium-speed match has been completed by the Galaxy Venture Capital, Oriental Fuhai, Pengfeng Rongcheng and A-round financing, as well as the Oriental Fuhai Lingtou, Pengfeng Rongcheng and the angel round of financing.
Dai Hongliang, founder of the Chinese-made speed match, said that this round of financing will be mainly used in three aspects:
1) Upgrade iterations of online products, such as “customer master” marketing clue tracking, decoration enterprise product customization promotion plan, etc.;
2) The internal SaaS system upgrade of the enterprise, open the front, middle and backstage, and provide technical support for the decoration enterprise to obtain the customer, design, material order and other links;
3) To open up the market, the medium-sized speed matching plan will increase the current number of 2,000 member-installed enterprises to 10,000 in the next one year.
中装速配, established in May 2017, is a building material supply chain platform for small and medium-sized decoration enterprises. It started in the fourth and fifth tier cities and is gradually infiltrating into the central city. It has been deployed in hundreds of urban areas.
The platform mainly relies on member service fee and profit spread of building materials products, in which the member business has been launched since August last year, the charging standard is 19,800 yuan / year, and the current renewal rate has exceeded 90% ( Some of them have not yet reached the renewal period. Some members have purchased 30% of their materials on the platform every month. Many half-package members have successfully transformed into a full-service product with the help of the medium-speed product. mode.
With the changes in real estate hardcover delivery and home improvement consumer behavior, the home improvement industry presents three trends: home improvement services provide rectification, consumer online decision-making advances, and building materials sales channels 2B, the direct impact is The number of natural passengers in the terminal stores has dropped sharply, and the cost of acquiring customers has surged to 8,000-10,000 yuan.
In addition, the traditional building materials distribution system based on dealers has many circulation links and low efficiency. From the production end to the installed users, the markup rate is high. C-end users have always been traditional and inefficient. Chain costs to pay.
Under the dual pressure of getting customers to the supply chain, the transformation of the enterprise is imminent. The core development logic of the mid-loading matchmaking business is to save money and save effort for the company:
Save money–Chinese-style speed-matching over the traditional multi-level distribution system, as a new channel to connect factories/brands and decoration companies, providing one-stop material supply chain output for member companies, which can reduce the installed enterprises by 30% ~50% of the purchase cost. At the upstream supply side, the mid-mounted speed matching has been integrated, including nearly one hundred first-line mainstream building materials brand factories. has nearly 2,000 selected SKUs, and will gradually go upstream and be customized. product.
Effort-saving————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————————– And the medium-loaded speed matching has opened up the design system and the ordering system. After the one-click order is placed, the factory directly delivers the goods, down the customers and materials of the low, medium and small enterprises At the same time as cost, shortened the work cycle .
According to Dai Hongliang, at the level of , the “Master of the Master” product can increase the efficiency of the search for customers by 10 times and increase the single rate by 5 times. /span> In the design and calculation section, the second order rate of the platform is controlled within 0.4%.
The founder Dai Hongliang believes that the industry value of the medium-loading match is to upgrade the efficiency of the supply chain and accelerate the digitalization process of the installed enterprises.
In the future, on the one hand, the medium-loading speed matching will optimize the upstream supply structure by determining the controllable channel demand and product-oriented, and continue to enhance the brand and improve the category structure coverage, and further optimize the supply-side cost. /span>; On the other hand, the mid-loading match will be aimed at all kinds of B-end roles in the field of pan-home decoration, and continue to build a more professional, multi-dimensional full-scale industry interconnection ecosystem + tool system + platform operation mechanism.
Comprehensive this roundLiu Xiaosong, founding partner of the investor Qingsong Fund, Xiong Jun, managing partner of Wanrong Capital, and Tong Yuliang, founding partner of Wutong Tree Capital, can invest in the three dimensions of industry trends, models/products and teams:
Industry trend: The 2 trillion home improvement market is still growing at a rate of 6% per year, and there is a vast opportunity for industrial Internet transformation. With the continuous popularization of standardization, the entrance of home improvement building materials and custom homes will occur. A large degree of change brings opportunities for “new entrances” and “new channels” driven by technology and delivery experience, while medium-sized speed-matching supply chain platforms for small and medium-sized home improvement companies and designers will play an important role in the future. Character.
Mode/Product: The medium-loading match provides a series of SaaS tools and supply chain services, from the home improvement marketing, design visualization, building materials supply chain, construction visualization and finance, to help small and medium-sized home improvement companies to improve efficiency and reduce This, ultimately, to benefit consumers, while increasing the revenue of suppliers and home improvement companies, so that the entire industry to achieve a win-win situation.
Team: Founder Dai Hongliang is a veteran of the entrepreneurship, the old cannon in the home improvement industry. In recent years, I have basically smashed the pits in the Internet home improvement industry. It is a rare composite team in the industry, and has a deeper thinking on the future development path of the industry.
Headmap source: Pexels