Apple and Disney honeymoon ends, Apple TV+ and Disney+ fight.
Editor’s note: This article is from WeChat public account “Geek Park” (ID: geekpark ), author Shen Zhihan.
On Friday, Apple filed in a filing with the US Securities and Exchange Commission that Disney CEO Bob Iger had resigned from Apple’s board of directors.
Apple said, “Bob has been a model for nearly eight years. He has been one of Apple’s most trusted business partners since he led Disney… although we miss his past contributions, we respect his decision. I am very much looking forward to maintaining a cooperative relationship with Bob and Disney.” Iger also said, “It is a special privilege to be able to serve on Apple’s board of directors for eight years.”
In addition to the slightly responsive response, the parties did not explain the real reason behind the move. However, on the day of Eagle’s resignation, Apple just announced the price and release time of Apple TV+. From the outside world, Igle’s departure is somewhat “avoided”.
It is understood that the official launch time of Apple TV+ and Disney+ is only 11 days apart. The former is $4.99 per month, and the latter is $6.99 per month. For Apple and Disney, video streaming has become a market for their positive competition, and Igle, who is caught in it, has to draw a line with Apple.
Jobs and Eagle
The fate of Iger and Apple began with his close relationship with Steve Jobs for many years.
In March 2005, Disney’s board of directors was promoted to Iger as CEO, and Eagle only shared this matter with a few people, including Jobs.
The relationship between Michael Eisner (former CEO of Disney) and Steve Jobs (the biggest shareholder of Pixar at the time) was deadlocked and the cooperation between the two companies broke down. “When I knew that I was going to be the CEO of Disney, the first thing I thought of was to do something to save the relationship.” Iger said when accepting Fortune.
Iger tells Jobs that Disney will not be the same, and a new era will soon begin. “I think the TV industry has a huge opportunity, just like you do with music, put TV shows on iTunes,” Iger told Jobs.
Jobs accepted the olive branch from Eagle. In 2005, at the iPod conference, Igle, who just took office, announced that Disney’s dramaThe collection of Lost and Desperate Housewives will be online, and Disney will be the first media company to play full-length TV shows on iTunes, before that, there was only music on iTunes. Disney is also one of the first companies to develop applications for the iPhone and iPad.
Disney + on the first line The annual plan includes 7,500 episodes of TV shows, 25 original episodes, 10 original films and special programs, and 400 old films and 100 new films from recent years., plus ESPN+ and Hulu platforms. Its richness of content is hard to match with any streaming media.
