On July 19, the CBRC issued the measures for the administration of insurance sales (Draft for comments) (hereinafter referred to as the “measures”) to solicit public opinions< Br > < div class= "contheight" > < / div > “management measures” has 6 chapters and 49 articles, which are general provisions, behavior management before insurance sales, behavior management during insurance sales, behavior management after insurance sales, supervision and management, and supplementary provisions< Br > < div class= "contheight" > < /div> according to the administrative measures, insurance sales behavior includes behavior before insurance sales, behavior during insurance sales and behavior after insurance sales< Br > < div class= "contheight" > < /div> in terms of qualification, except for insurance companies, insurance intermediaries, and insurance salespersons, other units and individuals are not allowed to engage in insurance sales. Insurance companies and insurance intermediaries shall register their insurance salesmen for practice< Br > < div class= "contheight" > < / div > in terms of business scope, insurance companies and insurance intermediaries shall not engage in insurance sales beyond the business scope and regional scope approved by laws and regulatory systems and regulatory authorities. Insurance salesmen shall not engage in insurance sales beyond the scope of authorization of their subordinate institutions< Br > < div class= "contheight" > < / div > the management measures require that insurance products and insurance salespeople should be managed at different levels. An insurance company shall establish a hierarchical management system for its insurance products, and classify its insurance products according to the structural complexity of the products, the level of premium burden and the risk of policy interests< Br > < div class= "contheight" > < / div > for salespersons, insurance companies and insurance intermediaries should establish their own insurance sales ability qualification classification management system on the basis of supporting industry self-discipline organizations to give full play to their platform advantages and promote the classification of insurance salespersons’ sales ability, and classify their insurance salespersons according to their professional knowledge, sales ability, integrity level, conduct and other standards, It is also connected with the insurance product classification management system of insurance companies, and implements different authorization according to the sales ability and qualification, so as to clarify the insurance products that can be sold by the insurance salesmen of all levels< Br > < div class= "contheight" > < / div > in view of the widely criticized false and exaggerated publicity in insurance sales, the administrative measures clarify that insurance companies and insurance intermediaries should establish an insurance sales publicity management system to ensure that insurance sales publicity meets the following requirements:
< div class= "contheight" > < / div > (I) it does not exceed that of insurance companies in form and substance The scope of business license specified in the legal business qualification of the insurance intermediary< Br > < div class= "contheight" > < / div > (II) express that the products sold and advertised are insurance products< Br > < div class= "contheight" > < / div > (III) it is not allowed to quote untrue and inaccurate data and materials, conceal restrictive conditions, make false or exaggerated statements, and use improper publicity means such as changing concepts, improper analogies, and implicit assumptions< Br > < div class= "contheight" > < /div> (IV) it is not allowed to maliciously slander competitors by fabricating and spreading false facts, and it is not allowed to publicize by means of improper evaluation, improper sequencing, etc., and it is not allowed to falsely use, without authorization, registered trademarks, brand names, publicity albums that are the same or similar to others that may cause confusion< Br > < div class= "contheight" > < / div > (V) it is not allowed to use the review or filing procedures of the regulatory authority for the insurance product, and use misleading improper expressions such as the guarantee provided by the regulatory authority for the insurance product< Br > < div class= "contheight" > < / div > at the same time, the administrative measures prohibit speculation about suspension of sales and price changes, and stipulate that if an insurance company plans to stop selling an insurance product or adjust the price of an insurance product, it should make an announcement to the society on the official website and business places within 10 working days after making the decision to stop selling or adjust the price, Except that the insurance company adjusts the price within the floating range of the approved or filed rate. The contents of the announcement shall include the name of the insurance product whose sale is suspended or the price is adjusted, the starting time of the suspension or price adjustment, and other information< Br > < div class= "contheight" > < / div > at the same time, after the starting point of suspension or price adjustment announced in the preceding paragraph has passed, unless there are legitimate and reasonable reasons, the insurance company shall stop selling the corresponding insurance products or adjust the price of the corresponding insurance products according to the contents of the announcement< Br > < div class= "contheight" > < / div > previously, some insurance salespeople were keen to use social platforms to publish insurance related products, together with related promotional content, but these contents were not all official. The administrative measures also stipulates that insurance salesmen shall not release insurance sales publicity information without authorization. Before the insurance company makes an announcement of the suspension or price adjustment of an insurance product, the insurance salesperson shall not announce to others that an insurance product is about to be suspended or the price is about to be adjusted< Br > < div class= "contheight" > < / div > in insurance sales, the administrative measures mainly stipulates the obligation of insurance companies to inform, explain, inquire, prohibit compulsory tying, prohibit proxy signature, etc. For example, insurance institutions should fully “understand customers”, including insurance needs, risk characteristics, insurance premium bearing capacity, the situation of having purchased similar insurance and other information related to the sale of insurance products. In sales activities, it is not allowed to enter into an insurance contract with the applicant by means of compulsory tying, information system or default check on the web page< Br > < div class= "contheight" > < / div > as for after-sales behavior, the management measures mainly stipulates the work requirements of insurance companies in policy delivery, return visit, information notification, file management and other links after the conclusion of the insurance contract. For example, during the return visit, the staff of the insurance company should truthfully answer questions with the applicant, without misleading, cheating, concealing and other acts, and truthfully record the return visit process< Br > < div class= "contheight" > < / div > in recent years, illegal production events of “agent surrender” have occurred frequently. The administrative measures clearly stipulates that no institution, organization or individual shall actively carry out business activities such as recommending insurance surrender business consultation and agency to the applicant in violation of regulations, misleading the applicant to surrender and disturbing the market order. An insurance company shall improve the surrender management system, refine the criteria for surrender conditions of various insurance products, optimize the surrender process, and shall not set illegal and unreasonable surrender deterrence conditions< Br > < div class= "contheight" > < / div > specifically, insurance companies should disclose the surrender condition standards and surrender process time limit of each insurance product on the official website, and clearly inform the applicant of the surrender condition standards and surrender process time limit of the insurance product before the signing of the insurance contract< Br > < div class= "contheight" > < / div > an insurance company should set up a convenient surrender channel and inform the applicant of all the materials required for the surrender in a timely and one-time manner after receiving the applicant’s surrender application.