Red cake shop lady m plans to close all stores in mainland China, or turn to direct sales< Br > < div class= "contheight" > < / div > on July 21, Shanghai Muxin Catering Management Co., Ltd. issued an announcement on the termination of the operation of Lady m stores in mainland China, saying that all existing lady m stores in mainland China should be closed at the request of Lady m brand, and the termination date is September 10, 2022< Br > < div class= "contheight" > < / div > in the afternoon of July 21, a reporter from the news (www.thepaper.cn) called Lady M’s official customer service in mainland China. He confirmed that he had received a notice from Lady m, the brand side, asking all stores in mainland China to stop business. It was unclear whether lady m, the brand side, would turn to direct sales in the future< Br > < div class= "contheight" > < / div > according to the English press release of Lady m, lady m has been cooperating with the authorized partner smooth Park (Shanghai) Business Operation Management Co., Ltd. (hereinafter referred to as “smooth Park”) since it entered the Chinese Mainland in 2017. The license agreement between smooth Park and Lady m expired on April 9, 2022 and was not renewed< Br > < div class= "contheight" > < / div > lady m Shanghai Nanxiang impression city store staff also confirmed the above statement, saying that because the five-year contract between the company and the brand party lady m expires, all stores in mainland China will be closed at the request of the brand party< Br > < div class= "contheight" > < /div>lady m said in the previous English draft that it plans to turn the business into 100% direct sales. Ken romaniszyn, CEO of Lady m, said, “Lady m looks forward to leading its business in China, and the Chinese market is crucial to our growth strategy. We will fully invest in strengthening our business and continue to serve customers in accordance with our brand standards.”< Br > < div class= "contheight" > < /div>romaniszyn added, “we are looking forward to developing the Chinese market through concept stores and innovative products. This decision is very important to us because it enables us to maintain the high quality and consistency of Lady m expectations of global customers.”< Br > < div class= "contheight" > < / div > lady m the official customer service in mainland China said that before September 10, 2022, consumers with a balance in their prepaid card can still spend normally in the store. If consumers need a refund, they need to register with Lady m online applet and complete the refund within 45 working days after passing the review. Lady m Shanghai Nanxiang impression city store staff added that before September 10, consumers can come offline for normal consumption, and prepaid cards can be used online and offline. However, no refund business can be handled offline< Br > < div class= "contheight" > < / div > public information shows that lady m is a New York dessert brand, founded in 2001, with more than 50 boutiques around the world. Shanghai Muxin Catering Management Co., Ltd. (hereinafter referred to as “Muxin company”) is the exclusive operator in mainland China authorized by Lady m brand. Tianyan inspection shows that Shunli Park owns 100% of the animal husbandry and salary company< img alt="" style="width:600px;" src=" https://imagecloud.thepaper.cn/thepaper/image/206/892/488.jpg ">