Currently, good reviews are only open to invited users.
Editor’s note: This article is from Interface Technology, author.
After the launch of MCN, I know that there is a new attempt in commercialization.
According to the official introduction, at present, the good object recommendation is only open to the inviting user, and the user (question answerer) can insert the product card in the answer and the article. If the user purchases the product, the question answerer can obtain the corresponding income. Judging from the documents received by the interface news, it is known that it is open and bundled with Jingdong, and the invited users can directly guide the goods of Jingdong.
From the perspective of the operation process, the invited users need to bind the alliance account (currently, Jingdong is already a member of the alliance), add good articles, write answers, insert product cards, post answers, users click to buy, and respondents get rebates. income.
It is worth mentioning that users who participate in the “good thing recommendation” answer cannot be published anonymously. The text part of each article cannot be less than 200 words. Each question can be inserted with up to 10 product cards, and at most one can include one product card per day. content.
In essence, knowing that in the business of doing traffic, relying on high-quality content respondents for the e-commerce platform to conduct. This is another attempt to understand the realization of commercialization.
In August this year, it was announced that the official recruitment of MCN institutions was officially launched. Knowing that it has become a certified MCN partner can obtain a number of incentives such as high-quality creator incubation support, business opportunity priority cooperation, and green channel of operation. However, one person in charge of knowing the MCN organization said that the MCN ecosystem is not good because it gives customers a quotation and the price of the MCN organization is too different. MCN is more willing to directly connect with the customer. At the same time, because of its user attributes and community ecology, it is known that ordinary users have resistance to advertising, and the conversion rate of advertisements is lower than that of platforms such as Weibo.
In September this year, the official data was released: the total number of registered users exceeded 100 million, the number of daily active users reached 26 million, the average daily visit time was 1 hour, and the monthly pageview was 18 billion. From the above data, it is known that it is becoming popular, but how to balance the commercialization and community atmosphere has always been a challenge.
More than one Zhida V said to the interface news, compared to other platforms, knowing thatThe income of V” is generally low. At the same time, with the increasing number of information flow advertisements, the atmosphere of this knowledge community is getting worse and worse, and the noise is getting more and more.
“The hot list can be faked, the original concern is no one to look at, the recommendations are some advertising and mentally handicapped problems, lost the high-precision original communication and interesting heat spread. What is the product logic?” The “big V” rabbit tearing chicken said in an interview with the interface news.
Before, according to the “Chinese Entrepreneur” report, since the commercialization started, it is known that more than 90% of the revenue comes from advertising, and another income source knowledge payment service has not yet created scale benefits.