After whitening, anti-oxidation may become a new skin care appeal for consumers.
This article comes from WeChat public number“Timely” (ID: SocialTouchST).
Full Text Summary:
1. According to the trend forecast of the AI Insight Engine, after the whitening, anti-oxidation will become a new skin care appeal of consumers;
2. Super fruit meets multiple trends and is a new super skin care concept;
3. Super Fruit will also bring five unique marketing values to the brand;
4. Which fruits might become super fruits in the future?
BB cream, sunscreen, whitening essence…, “white enamel” is the super appeal of the entire Asia Pacific consumer care skin, but today whitening products are falling into the homogenization competition, the next innovation of beauty brand What will be the point?
From anti-oxidation to new concept: Super Fruit
The time-interesting engine has discovered through data: Antioxidant (Note 1) is becoming a fast-applying and accurate skin care demand compared to the general anti-aging and anti-aging requirements.
The data analysis of WeChat platform in the past quarter found that in the WeChat platform where beauty KOL is gathered, the article combining “antioxidation” and “anti-aging” has reached more than 10,000 articles, on average every day. There are 10 beauty public accounts that publish relevant science content.
(Note 1: Antioxidant plays an important role in skin anti-aging, can help the skin resist free radical damage, and slow down the symptoms of aging such as wrinkles and pigmentation)
The number of WeChat related anti-oxidation and anti-aging related
In these articles, the top ranked articles talk about the link between “antioxidant” and skin aging. Anti-aging, anti-aging, as another major appeal of skin care, there will be more consumers in the future to begin to pay attention to antioxidant effects.
Related article rankings
In foreign countries, “antioxidation” has actually established a very high cognitive basis. After all, Westerners do not need whitening. They are more concerned about how to resist aging, including anti-oxidation. Based on this, there are some niche skin care brands in Europe and the United States, and they have begun to try to incorporate rare fruits rich in antioxidant effects into skin care products, and they have been named as “super fruit”, and the concept quickly became blush. Brands are even recommended by a large number of domestic consumers on social platforms.
Super fruit is not an academic term, but it is a name that refers to a fruit that has a strong health-promoting effect and is rich in “active molecules, vitamins, amino acids, polyphenols, flavonoids or minerals”. The aspect helps the body (including the skin) to achieve antioxidant, even whitening effects.
Before this trend has yet to blow into the Chinese market, based on the AI insight engine, when it is interesting to monitor some beauty brands across the platform, machine insights have found that fruit-related words are rapidly rising from the waist of the high-frequency words. Is super fruit the next outlet for the beauty industry?
Antioxidant, why is it super fruit?
The anti-oxidant skin care concept is on the rise, but why do consumers choose to use super fruits to fight oxidation?
1, whitening ushered in marginal utility, anti-aging and new appeal
In recent years, consumer demand for skin care has focused on whitening, moisturizing, and cleansing. Almost all brands have corresponding product lines. The market launches these functional products, from ingredient development and technology investment to branding. Marketing can be said to reach the peak, consumers can buy products with good results at all price points.
At the same time, the competition for basic skin care products is becoming more and more fierce, and it is welcoming its marginal utility. Brands need to break through and urgently need to develop new consumer care needs.
In these needs, through the time-interesting engine, they found that in today’s consumers who are mainly interested in whitening, they not only hope that whitening products can solve darkness.Yellow, melanin, freckles and other whitening related issues, also expect whitening products to solve the anti-aging problem, and even surpass the dry (moisturizing) this conventional skin care needs.
Anti-aging defeats moisturizing, important needs for whitening skin care products
Super vitamins are rich in natural antioxidants and are a natural tool to help people resist skin aging. According to the data analysis of the time-interesting engine, it is also found that in the consumer’s public opinion, the connection between fruit and antioxidants is tight.
Consumers combine high levels of fruit with antioxidants
At the same time, skin care KOL is also popularizing the relationship between antioxidants and fruits. In just 3 months, it was found that the article on the WeChat platform in the life/beauty KOL combination of fruit and antioxidants reached nearly 24,000. The rest.
WeChat KOL is popularizing the relationship between fruit and antioxidants
As consumers gradually understand the close relationship between anti-oxidation and anti-aging, the antioxidant function of Super Fruit will have a great chance to win the attention and recognition of consumers and become the next key point of brand breakout.
2, care what is included in the product, what does not care about
When beauty products are marketed, they always emphasize what they have, but now consumers are increasingly considering what is not in the decision-making process. They often check the ingredients through the APP to see the sensitization in the formula, the risk of acne treatment, preservatives, etc. They are increasingly eager for more natural and organic ingredients.
The reason why consumers are eager to have naturalThe products of the machine currently have two internal and external factors:
External factors: From the perspective of the public environment, consumer behavior will change with changes in the living environment. Most of the facial cleanser, shower gel, beauty products and even creams used today will be added with micro-plastics, which will enter the sewers as they bathe, eventually forming marine pollution through the water cycle.
At present, marine plastic pollution is becoming a global issue. Consumers choosing natural and organic care products must be the new demands of the future. Super fruits meet this product preference trend.
Internal factors: From the perspective of crowd characteristics, there are still many consumers (especially men) who have not yet entered the stage of refined management. For them, the next step in cleaning and moisturizing, anti-aging anti-aging is more likely to defeat whitening. At the same time, faced with unscientific skin care, environmental pollution and other factors, the number of sensitive muscles is also increasing, the living habits are irregular, the number of day and night parties is increasing, the vitamins contained in super fruits, anti-aging antioxidants and hypoallergenicity come to them. Said that it will be a very demanding effect.
The many sensitive muscles found by the time-interesting engine include: skin irritation, allergies, dryness, etc., and the vast majority of natural and organic products can give people a sense of skin. It is not easy to cause skin discomfort, and does not stimulate natural products will become the gospel of sensitive muscles.
Natural fruit ingredients can avoid most sensitive muscle problems
At the same time, this year’s consumers have also changed their living habits. They are typical chasing parties and video game controls. The irregularity of life has become a remarkable phenomenon for young consumers today, and it also brings deeper Skin problems.
In the skin problems of the day and night party discovered by the time-interesting engine, the problem with their headaches is not whitening, cleansing, moisturizing, but skin health problems, and each of these problems can be solved almost by super fruit.
The ingredients contained in the fruit can alleviate many skin problems of the day and night party
In traditional consumers who are pursuing whitening, they will also be slow because of whitening products.