High-definition music service, Amazon’s streaming empire has improved.
Amazon is launching the Amazon Music HD Amazon Music HD service. This time Amazon promises to offer more than 50 million HD songs and millions of ultra-high definition songs.
Amazon’s music HD service includes HD and Ultra HD. The former refers to 16-bit audio with a sampling rate of 44.1 kHz, while the latter is 24-bit audio with a sampling rate of up to 192 kHz. The service will provide the best sound quality based on the quality of the user’s network and support high-definition audio on multiple platforms, including desktops, Android devices, iOS devices and Amazon’s own smart speakers, Fire TV devices and tablets.
Amazon is not the first time to enter the music streaming field. As early as March 2014, Amazon launched Prime Music to provide free music streaming services to Prime members. But at the time there were limited resources, and there were only about 2 million songs, more than 1,000 playlists, and personalized radio stations in Quku.
In October 2016, Amazon launched the paid music service Amazon Music Unlimited, which greatly expanded the number of songs in the music library. The official data is “Tens of millions of songs, thousands of playlists and malicious stations”.
Amazon Music Unlimited
In April of this year, Amazon announced that Echo users can start to enjoy free music services by watching and listening to advertisements. Users can enjoy more than 2 million songs. On the one hand, Echo users can enjoy music services directly on Amazon without Turn to third parties, and on the other hand drive hardware sales through software services.
Amazon’s music service upgrade turned its attention to high-end users with higher demand for music. Looking at foreign markets, Tidal, Qobuz, Deezer, etc. are also available on high-quality music service platforms. According to Tidal’s official website, Tidal Qukuda 6 million, TidalThe Master service can provide thousands of high quality lossless music; Qobuz’s high quality music service also offers 44.1kHz 16-bit audio and 192kHz 24-bit audio. Their membership is priced at $19.99/month.
Want to get Amazon’s HD music service, regular users can subscribe for $14.99 per month, and Amazon Prime members can enjoy a monthly price of $12.99. For existing Amazon music subscribers, this value-added service is available for an additional $5 a month. In addition, there is a 90-day free trial period. These will undoubtedly be very attractive to consumers.
In addition to music, Amazon is also working hard on video streaming. In December 2016, Amazon video began its global deployment and is open to 200 regions and countries around the world. Prim members in these regions can log into the Amazon video library and watch the episode resources directly. In May of the same year, the video service Amazon Video Direct was launched, allowing users to earn revenue by selling or leasing their own videos, advertising, royalties and other means.
Perfect streaming services, enjoying better quality and more streaming resources at a lower price. This is the benefit that Amazon gives to Prime members. From another perspective, it is also released by Amazon for more non-Prime members. Bait.
Apple and Amazon are playing the same abacus. Following Apple Music, in March of this year, Apple released the core streaming media application Apple TV. The service at that time was mainly the aggregated content of Apple TV channels, so that you can watch multiple platforms on one Apple TV without jumping. At the recent Apple Autumn Conference, CEO Cook showed off Apple’s own trailers and movie trailers, which will be integrated into Apple TV+. As a result, Apple realized a video streaming strategy of aggregation + self-made two legs.
Either Apple, which is doing music and video, or Amazon, which has made video and layout music, will create more complete streaming service maps, increase user loyalty to the platform, and win more people to join their membership empire. Is their real purpose.