There is an instinctive competition between creatures

Editor’s note: This article is from WeChat public account “Egg Solution Entrepreneurship (ID: manjiechuangye), the author of a thought.

According to the news released by the Ministry of Culture and Tourism, during the Mid-Autumn Festival in 2019, the total number of domestic tourists received by the country was 105 million, a year-on-year increase of 7.6%; domestic tourism revenue was 47.28 billion yuan, an increase of 8.7%.

In fact, in addition to tourism, in the service industry such as holidays, catering, entertainment, etc., it is also a peak consumption, and each merchant will also carry out discount promotions.

This phenomenon of concentrated tourism and consumption during the holidays is what we call the “holiday economy.”

Let customers can't help but buy and buy holiday marketing campaigns that satisfy these 3 points

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How to increase sales during the holidays has become a headache for every business.

For businesses, there are a few issues that must be considered:

  • What changes have consumers’ needs for the holidays?

  • Why would you concentrate on shopping during the holidays?

  • What kind of holiday activities will consumers be attracted to?

  • Which 3 factors affect the effectiveness of holiday marketing campaigns?

By reading, you will get the answer.

Festivals have different meanings for Chinese people

The “holiday economy” is not exactly the same as the “festival economy”, but most of the major holidays in China each year are related to traditional festivals. The meaning of these festivals, to a large extent, affects people’s spending habits during the holidays.

For example, the Mid-Autumn Festival, a delegation festival, will allow more people to accompany their families during this holiday. Therefore, although the number of tourists and domestic tourism income during the Mid-Autumn Festival is increasing year by year, there is still a big gap compared with the “May 1st” holiday.

So for merchants, how to stimulate consumers’ desire for consumption during the holiday season is a question that must be considered.

Coca-Cola has left a deep impression on this.