Adult toys, the hardest way to burn money in 2019.
Editor’s note: This article is from WeChat public account “investment sector” (ID: pedaily2012 ), the author Li Baitian.
Blind box, fire.
There are not a few people who spend a lot of money on blind boxes, whether it is a small couple in Beijing who spends 200,000 for 4 months to buy a blind box, a 60-year-old old player who has 700,000 in a year, or a #34% premium for a blind box. The hot search of times # reveals that the blind box is becoming the atmosphere of a new generation of trending things.
This business, I am afraid that even VC has rarely heard of it. According to a report released by the Free Fish Platform, a 30-year-old Shanghai fish user earned 100,000 yuan through the transfer of blind boxes in 2018. The obsession with limited edition and hidden models triggered the extreme popularity of the second-hand market.
Obviously, the little man who is not as big as the palm is playing the banner of the economy. However, when these “very easy to get happiness” were labeled as a “speculation”, people’s understanding of the tide play began to show a large deviation, which is no longer the uncertainty brought by many veteran players. The little surprise, away from the original “blind box culture.”
Blind box red:After 200,000 95 per year, spend 20,000 “filled holes”
What is a blind box?
The blind box originated in Japan. When you bought it, you don’t know which toy is in the box. It is similar to the box box. It is a small thing that you can pass by the gashapon machine and convenience store. The fun is after opening. A small surprise to the player, causing consumers to hunt. And toDomestically, because of the lack of Japan’s huge offline physical toy consumption scene, the original blind boxes were sold online on Taobao. The theme is basically Japanese anime IP. Many domestic players like to buy the whole set. At this time, the blind box is still small. The scope of the circulation phase.
Then, the Bearbrick bear and Sonny angle produced in Japan were popular in China, and the blind box was officially combined with the tide play.
Buy blind boxes, only 0 times and countless times. Since last year, a blogger’s daughter has been fascinated by a blind box, a small box containing a variety of cute dolls. She realized that this thing was a pit, and she thought that the freshness of the child would always pass, and it would be a good idea to experience it. But I didn’t expect that the child became more and more obsessed with it, and soon filled the bookcase. When I wanted to manage it, I could only face the great dissatisfaction of the child. “It was like controlling her to catch a doll.”
She later learned that the blind box is already the hottest trend toy, and most of the young people in their 20s and 30s are fascinated.
From the initial suspicion to the last entanglement, people need to cross the impulse to buy only a few dollars. After that, many netizens shouted “true incense” and added to the blind box army.
In the toy industry KOL pays the view, the domestic blind box market can be simply divided into the “pre-bubble Mart” and “post-bubble Mart” era.
Pay can be said in the knowledge, bubble Matt “combined offline stores, blind box machines, tide play exhibitions, online APP and capital power, and finally let the tide play + blind box game successfully break the circle, small The products of Zhongya culture circle have entered the mainstream of the public.”
The blind box is limited, which makes many people fascinated; there are hidden items in the blind box that are not officially announced in advance. The people who draw in it are called koi accompaniment, which makes more hunters want to spend a lot of money.
It is understood that most of the blind boxes currently on the market are around 40-70 yuan, and the entire series of blind boxes will have 10-12 dolls, the whole set price is about 700 yuan. Ali’s “After 95 Players’ Handouts” shows that nearly 200,000 consumers spend more than 20,000 yuan a year to collect blind boxes.
The business behind the company has turned over:Sell 4 million a year, with revenue of 200 million yuan
You are lucky enough to make many merchants blind with luck.
Someone has calculated an account: the blind box is priced at 39-69 yuan, the industry’s average profit margin is 58%, that is, selling a blind box can earn 22-40 yuan. If you can sell 50-100 blind boxes a day, then the monthly income is almost 3-