60% of customers come from the sinking market women group
Editor|Deng Yuyi
According to the “2018 New Middle-end White Paper” data, about 70% of households in China choose the way to vote. At present, the number of new middle-income people in China has exceeded 200 million, and the investment can be more than 100 billion yuan. Fanglei Technology looks at this market space, starting from the field of global fund investment, and building a platform for Internet fund investment by means of community marketing.
Fang Lei (Chengdu) Technology Co., Ltd. was established in January 2019. It is an internet financial platform focusing on global fund investment. The target customer is the middle class. The company’s core team has rich experience in the wealth management industry. As early as 2013, it has already started to contact overseas wealth management products. In 2014, it established Fanglei Investment Consulting Co., Ltd. in Shenzhen. In 2016, it established Fanglei Co., Ltd. in Hong Kong to invest in the mainland. People provide financial consulting services. In the process of serving customers, the company gradually positioned its target group. At present, 60% of Fanglei customers come from middle-class women in the sinking market (second- and third-tier cities).
In addition to the company’s extensive industry experience, Fang Lei’s selection of customer groups also takes into account the factors of the industry’s development trend.
Fang Lei CEO Fu Yusen told that the traditional financial platform requires professional financial advisors, and there are many wealth management products. It is difficult for customers with less financial knowledge to understand, which increases the decision-making cost of customers to a certain extent. Moreover, the effect of selling products by salesmen is often not as good as that recommended by friends, and the Internet financial platform is a platform for users to share information, which facilitates the promotion and dissemination of wealth management products. This is also the main reason for Fanglei to do online financial management platform. the reason.
At present, Fanglei Technology relies on the upstream international markets such as Hong Kong and Cayman to select financial institutions, and partners and light-creators will push products to downstream customers, eliminating the need for financial advisors and shortening the industrial chain. When users get the benefits that come with the product itself, they can also get rewards by promoting and sharing products.
Fang Lei Technology Operation Mode
The company has two types of customers. One is a combination of online and offline. The member turnover rate is 51%, of which the share conversion rate is 11%. The other is pure online mode. The rate is 31%, and the share conversion rate is 17%.
With traditional financial advisor management model