A new answer to “Shanghai does not have BAT”.

Editor’s note: This article from the micro-channel public number “ prism ” (ID: lengjing_qqfinance), author Liu Jinsong Zhang Qingning Edit Zhang Qingning.

Don’t forget, there will be echoes.

On August 29th, Shanghai hosted the 2019 World Artificial Intelligence Conference. Ma Yun and Musk talked about artificial intelligence on stage.

A decade ago, the main leaders of Shanghai issued a question of regret: “Why didn’t we retain Ma Yun?” This knot triggered a comprehensive reflection on Shanghai’s ability to innovate, urban culture and character.

After ten years, Shanghai’s nesting and phoenixes have retained Musk, and the largest foreign-invested manufacturing project in Shanghai’s history, the Tesla Super Factory, will be put into operation in the Lingang area at the end of the year, with an estimated annual output of 50.Ten thousand pure electric vehicles.

Tesla’s level of technological manufacturing is only one of the dimensions of observation. The rise of the Internet has created another source of light for Shanghai’s new economy.

In the near future, Shanghai’s local e-commerce platform has surpassed the market value of more than 40 billion US dollars, and completed the over-representation of the old Internet giant Baidu. The market value ranks fifth in China after Alibaba, Tencent Holdings, Meituan Review and Jingdong Mall. Big internet company.

Shanghai not only fights a lot, but also the Internet rookie such as Xiaohongshu, Yitu Technology, and Fun Head, together, this China’s largest economic powerhouse is sent to the Internet innovation highland.

Of course, this is the projection of the cruel industry aura in urban evaluation, breaking people’s inherent perception of Shanghai’s “Internet desert” and opening up more imagination for Shanghai’s industrial structure.

“Shanghai does not have a BAT” can rest, the outside world is now more concerned about a problem: when the Internet is trapped in China, the Shanghai half-way force, and later, which hidden hidden industrial secrets?

Fighting Battle

In the late autumn of 2013, a new domestic VC (risk investment fund) decided to avoid the crowded Beijing and re-excavate Shanghai’s Internet entrepreneurs.

The closed-door dinner hosted by the Huangpu River entitled “Re-discovering the Shanghai Internet” was originally scheduled to be attended by only 60 people, but after the word of mouth between entrepreneurs, it has poured into nearly 200 people. CEOs of all sizes. The partner of the agency later lamented that the entrepreneurs in Shanghai “have a lot of energy”.

A year later, the take-out subsidy battle started. Shanghai guy Zhang Xuhao was hungry, and began to catch up with Beijing’s US group takeaway.

Take-off and push-pull are “dirty and tired” industries. Previously, the common feeling was that Shanghai was exquisite, good at capital operation, and not good at this kind of street fighting with soil and mud on its feet.

Hungry is more like a kind of signal from Shanghai. They may be fed up with the “Internet Desert” city label, and they are eager to break the fate of their early development.

1999 is the first year of China’s Internet industry. At the same time as BAT, which has been exhausted in the future, there are three Internet pioneers in Shanghai: Shanda, eBay and Ctrip.

Shengda first proposed to build online Disney, and in the field of games, online literature, entertainment and other fields, the company is not only the first Internet company to rely on games to achieve profitability, but also became the Internet company with the highest market value in China. Shanda’s founder, Chen Tianqiao, was elected the youngest richest man in China with nearly 10 billion yuan.

Comparing with Shanda’s business layout and the hot spot of the Internet giants in the past, Shanda is indeed on the track, but on the road to growth. After the failure to transform into the entertainment business, Shanda retired from the Internet battlefield.

Ebay first introduced the C2C e-commerce model to China when it was registeredWhen the household reached 4 million, Taobao just started. Some commentators said that if eBay is not selling to foreign-funded institutions in the middle of the road, the Chinese e-commerce pattern may not be what it is today.

Ctrip, which focuses on business travel services, is the most successful of the three companies, but is currently facing the challenges of platform companies such as Meituan.

Ctrip and the US Mission have been regarded as the competition of the two development paths. Ctrip has always insisted on the upstream and downstream layout of the industrial chain with the business travel service as the core; the US Mission has diversified its expansion to meet the needs of users.

There are many factors that influence the path of business development, and it is difficult for outsiders to judge. From the results, the US group’s market value is three times that of Ctrip, and now it is the leader of the second Internet echelon in China.

The destiny of the Internet pioneers cast a shadow over Shanghai. Since then, the Shanghai Internet company has made breakthroughs in model innovation, but it is hard to be among the giants.

On the one hand, the Internet industry has entered the stage of strong and strong, and it is increasingly difficult for new entrants to overtake in the corner; on the other hand, as the competition from the giants intensifies and the capital is deeply involved, mergers and acquisitions become giants to eliminate competition. The best choice to reduce losses.

The loss of Shanda and eBay corresponds to the rise of BAT.

There is a regional battle for funds, talents, systems and other resources. Beijing, Shenzhen and Hangzhou have become the three highlands of the Chinese Internet. The continuous acquisition of Shanghai Internet companies is the accompanying effect of this battle.

The public comment was merged by the US delegation from Beijing, and the US group was fully led. Hungry was absorbed by Hangzhou’s Ali and integrated with word of mouth. Now it has become a pawn in Ali’s new retail strategy; In the case of No. 1 shop, Tudou, Anjuke, etc., the shadow of the fate of marrying clothes for others was hung in Shanghai.

But if you stand on the beach, you are hungry, the public comment has emerged, and the signal of the wind has been quietly transmitted.

Recreating the soil

In the first half of the Chinese Internet, “there is no BAT” is more of a face problem. The reason why Shanghai is quiet is because a large number of foreign capital and headquarters are the linings of Shanghai for a long time.

In 1999, the Chinese Internet was just getting started, and the second year was a global bubble burst. Some companies that are familiar today, such as Tencent and Ali, are struggling to survive. After three years of silence, relying on the “Mobile Monternet” launched by mobile operators, the young giants got a breather.

At that time, Shanghai’s industrial policy focus was on the “headquarters economy”.

In 2002, Shanghai’s “Headquarters Economy” pilot was officially supported by the Ministry of Commerce. In the same year, two batches of 16 multinational corporations’ regional headquarters were identified. In 2004, the number of regional headquarters of multinational corporations that were approved was 86.

Shanghai Economic Research’s 2005 academic paper “Multinational Corporations”According to the data from the Life Cycle Study of the District Headquarters, Shanghai has become the most concentrated and fastest-growing city in the “headquarters economy” project in China.

The Internet spirit represented by Ma Yun at that time was still the root of the duckweed in the economic base. Obviously, it could not be compared with the multinational corporations of “Gao Fu Shuai”.

The urban economic development has a new and old paradox. New industries tend to emerge and flourish in new cities, but as new industries mature, from innovative industries to capital- and talent-intensive industries, at this moment, traditional businesses with capital, technology, talent and cultural advantages The city will also become a new economic center.

The development of China’s Internet has also embarked on the same path. As a new industry, the Internet used to be a self-made business. However, when the influence of the Internet exceeds the information industry itself, it becomes an important engine to promote the digital transformation of cities and industries. At this moment, the Internet has become an industry that requires high investment, multiple talents, and deep knowledge. .

Therefore, from Shanghai, the “headquarters economy”, the real opportunity has emerged. Shanghai has never lacked funds and talents. The “big investment and high output” of the Internet industry is exactly the rhythm it likes. The politicians are keenly aware of this, and only need to add some “elements” suitable for the growth of the Internet industry on the already mature commercial soil in Shanghai.

At an entrepreneurial symposium, the main leaders of Shanghai promised to the leaders of the participating technology giants that “Shanghai will make greater efforts to create the best and best development environment, provide more intimate services and create better quality. The ecology will fully stimulate the vitality and creativity of various market players… It will build an institutional environment of fair competition, innovate service models and supervision methods, and promote the vigorous development of emerging industries and frontier industries.”

The statement from the politicians means that the new economic industry represented by the Internet is enjoying the policy support of the “headquarters project” in Shanghai.

Building a nest and attracting a phoenix

When the city’s industrial batons turned, the value of resources accumulated in the past was amplified, and Shanghai’s nesting led the phoenix, attracting a new batch of Internet talents to continue to charge.

Muske’s landing of the Tesla Super Factory in Shanghai is one example. New energy-making companies that are currently based in Shanghai, including Weilai and Weimar. Don’t forget, SAIC Group, ranked 39th among the world’s top 500 companies in 2018, is growing up in the oilfield and is attacking the new energy battlefield.

When Wei Li, CEO of Weilai, founded Weilai, he preferred to set up his headquarters in Shanghai. The reason he gave was that “the temperament of Shanghai is very suitable for making high-end cars with a price of several hundred thousand yuan.”

The so-called Shanghai temperament is not only the image of the city in the abstract sense, but also some specific content, such as market capacity, such as consumption vitality, and the complete automobile supporting industrial chain in the Yangtze River Delta region.

Li Bin represents a collective choice. Valley