In the offline 5G survey, some clerk members do not know that their products have a 5G version, and consumer desires are weak.
Editor’s note: This article is from WeChat public account “Three Words Finance” (ID: Sycaijing), author DorAemon.
In 2019, it was called the 5G first year. Several major mobile phone manufacturers around the world have successively launched their first 5G mobile phones. In addition, the media also rushed to push the 5G concept.
In the search engine with “5G” as the key word, it can get 100 million results; social media platforms such as Weibo also set off a 5G discussion boom, showing that the current 5G concept is hot.
From the propaganda of various media and mobile phone manufacturers, it seems that the 5G era has officially kicked off. Users only need to start a mobile phone that supports 5G version, and then apply for 5G package, they can immediately start enjoying the low delay brought by 5G. Time and high speed experience.
However, is the 5G mobile phone as popular as the outside world? Is the user’s way of purchasing 5G mobile phones and channels convenient?
In recent days, some bloggers have issued a document saying that there is a phenomenon of “stepping on 5G mobile phones and pushing 4G mobile phones” in mobile phone stores. The blogger said that he was in the mobile phone stores such as Huawei and OPPO, and all the shopkeepers said that 5G will not be popular in the near future. It is recommended to purchase 4G models.
In order to investigate the current sales status of 5G mobile phones and consumers’ willingness to purchase 5G mobile phones, Sanyan Finance visited Huawei, Apple, Xiaomi, OPPO and vivo to visit the mobile phone sales of these brands. situation.
Huawei Store: Still based on 4G mobile phones
There is no obvious 5G promotional materials in Huawei offline stores
Sanyan Finance visited 3 Huawei-based stores today, and none of the three stores currently have any promotional materials on 5G mobile phones..
At present, 4G mobile phone promotion is still the main
Huawei stores are currently promoting the newly released Mate 30 series mobile phone products, but Sanyan Finance found that the Mate 30 series prototypes displayed on the counter did not release the 5G version mentioned in the meeting.
Mate 30 Pro Prototype on the counter
The only 5G phone in the store is the Mate 20 X 5G version released recently.
The only 5G mobile phone currently on sale: Mate 20 X (5G), but not in stock
The head of Sanyan Finance Consulting Co., Ltd. said that the Mate 30 mobile phone series does have a 5G version, but it is not currently listed in China. The specific time to market is around the end of November. At present, only Mate 20 has 5G version, but there is no spot. If users need to purchase, they need to make an appointment first, and then wait until the goods arrive.
However, the Mate 20 X 5G version of the prototypes in several stores in Huawei is connected to Wi-Fi in the storefront, and users cannot experience the changes brought about by the 5G network through the prototype.
Interestingly, among the three Huawei stores visited by Sanyan Finance, one of the store sales staff even said that they did not know that Mate 30 had a 5G version, only knowing that there was a Mate 20 X 5G mobile phone, but it was still out of stock.
In terms of clerk recommendation, Sanyan Finance did not encounter the phenomenon of “the clerk stepping on 5G”. The head of the Huawei store did not publish similar statements such as “5G mobile phone popularity slow”. Only indicates 5G mobile phone supportThe 5G network is fast, and Huawei’s mobile phone signal is excellent, but it needs to wait because the store is out of stock. If you need to change your machine, you can now consider the new Mate 30 series or other 4G phones.
Millet House: Come and experience the Xiaomi 5G mobile phone tomorrow
There is no 5G mobile phone promotional material in Xiaomi’s home
Like the Huawei offline store, there is no promotional material for any 5G mobile phone in Xiaomi’s store. In addition to the Xiaomi 9 and Redmi series mobile phones placed in the counter, it is the other millet peripheral products.
Several millet and Redmi phones displayed in the counter of Xiaomi House
Recommendation, when Xiaomi House clerk mentioned 5G mobile phone, he was very excited to invite Sanyan Finance to come back tomorrow. The clerk said that Xiaomi will release the 5G version of the phone tomorrow. The other party told Sanyan Finance that tomorrow, Xiaomi will release the 5G version of “MIX and Xiaomi 9”, and the clerk even uses “God” to describe the two phones.
However, when inquiring about the issue related to the purchase volume of Xiaomi 5G mobile phone, the other party said that it is inconvenient to inform.
Apple: Not as popular as 5G
Not long ago, Apple just released the latest version of the three iPhone models, and these three phones do not support 5G. According to relevant media reports, Apple previously acquired the Intel 5G baseband business, which means that the iPhone 5G version will be available in the near future.
However, this year’s iPhone does not have a 5G version. Some commentators believe that Apple may be behind the competition and is in a relatively disadvantageous position. On the other hand, before the Apple launch on September 10, information such as the new iPhone image that came out of the game was once again popular criticism. The call “I can’t do it on the iPhone” sounded again.
However, when the new iPhone began to be pre-ordered, it became a “real incense” model, and the three new iPhones showed their hardware and price strategy.It is much better than last year. The iPhone does not support 5G does not seem to affect the consumer’s buying enthusiasm.
Apple Third Party Licensed Experience Store
Apple Official Store
The three-character financial store that visited today’s Apple store is full of people, and everyone’s focus is naturally on the new three iPhone display stands. A large number of users continue to “play” the new iPhone.
Public materials in Apple Store
The store is also naturally based on the iPhone 11 promotion, there is no element of 5G mobile phone.
Because the iPhone does not currently have a 5G version, and the official 5G version of the iPhone is not available. The clerk focused on the iPhone 11 series in recommending mobile phones. Apple clerk said that although the iPhone does not currently support 5G, the current iPhone model is sufficient to meet user needs.
Three cameras for iPhone 11 Pro Max
The other party said that 5G is fast on the one hand, and on the other hand, operators and other parties need to work together to achieve a complete 5G experience. At present, the 4G iPhone is enough to meet the needs of most users for network speed. It takes time for the 5G overall construction. Now it is not necessary to entangle this problem too much. However, the clerk also said that if the user insists on choosing a 5G mobile phone, then he can only wait.
OPPO/vivo: The clerk pushes the 5G mobile phone of vivo
Sanyan Finance also visited several OPPO and vivo counters.
vivo’s 5G mobile phone promotion
In these counters, only vivo has launched posters for its two 5G mobile phones, “NEX 3 5G” and “iQOO Pro 5G”; while OPPO promotes its “Reno 2” mobile phone. .
OPPO promotes “Reno 2”
One of the sales staff told Sanyan Finance, currently only the 5G mobile phone in vivo is in stock, and OPPO also has 5G mobile phone but it is not in stock. The other party also vowed to say, “Now there are very few 5G mobile phones in stock. There are still a few of them in this neighborhood. If you don’t buy them, you can’t buy them.”
In terms of recommendation, the sales first introduced the 4G mobile phones of vivo and OPPO in a step-by-step manner, but when I heard that users were interested in purchasing 5G mobile phones, they pushed the iQOO Pro 5G and Nex 3 5G mobile phones. And said that the 5G mobile phone of vivo is the most cost-effective in the current market, “The fool spends 12,000 to buy the iPhone!”
Consumer: Don’t buy
In today’s visit, Sanyan Finance interviewed several consumers in Huawei and Apple stores.
Respondents 1
Gender: Male
Currently using mobile phone: Huawei P30
Intention to purchase: Mate 30 (4G)
The user said that after watching the Huawei conference, he came to the store to check out the new mobile phone and consider starting a Mate 30.
For 5G mobile phones, this user thinks 5G is a very powerful new technology, and the Internet is fast. However, I don’t have the idea of buying a 5G phone right now.
“Now the country has not fully popularized 5G, and there are some areas. I am buying a 5G mobile phone now. I am traveling on a business trip. Isn’t it the same as 4G? Don’t worry, this thing will change for a while, wait for the future. Let’s talk about it.”
Respondents 2
Gender: Male
Currently using a mobile phone: vivo
Intention to purchase: No
The user said that he just turned around and there is no plan to change his phone.
For 5G phones, the user said that he doesn’t know much about 5G phones, and he is not very interested.
In the interview, Sanyan Finance encountered a user who viewed Huawei’s Mate 20 X 5G mobile phone. Although the other party refused to interview, he said that he only looked at the mobile phone.
Respondents 3
Gender: Female
Currently using a mobile phone: iPhone 8
Intention to purchase: iPhone 11
The user said that he has been a “heavy user” of Apple products and is currently preparing to purchase the new iPhone 11. For the iPhone does not support 5G, the user said that it does not matter, I only like the convenience of the iOS system, it does not matter whether it supports 5G.
Respondents 4
Gender: Male
Currently using a mobile phone: iPhone X
Intention to purchase: iPhone Pro Max
The user said that he is used to the iPhone, this time is to specifically consult the dark green iPhone Pro Max in the store. For 5G, he believes that the cost of any technology in the early stage of commercialization is very high. At present, it is tempting to find a place to try, but it is still too early to buy a 5G mobile phone as the main model.
The “yellow cows” gathered in front of the Apple store
Although Apple does not have a 5G version of the mobile phone, but the current consumer enthusiasm for the purchase of the iPhone is still at a high level, especially the new “night green” color. Sanyan Finance noticed that there were many “yellow cows” holding the “Night Green iPhone” box at the door of the Apple store to sell the iPhone.
The “yellow cow” just talked about the failure, it seems a bit frustrating
These oxen are waiting at the door of the store, and from time to time there are consumers asking for an inquiry. Three words of financial interviews, one of the “yellow cattle” learned that the current price of 700 yuan to sell “night green” version of the iPhone Pro Max, there are two versions of 256G and 512G. The “yellow cow” told Sanyan Finance, the color mobile phone is currently selling well, and the store is not in stock.
This also proves that the iPhone does not have a 5G version.
In the entire interview, Sanyan Finance noticed that most users are not eager to purchase 5G mobile phones.
At present, in the voting on the social platform published by various bloggers about whether users will purchase 5G mobile phones this year, consumers who choose “no purchase” and “holding a wait-and-see attitude” account for the majority.
After visiting the survey, although the three-character financial did not meet the phenomenon that the store staff forced the recommendation of 4G mobile phones, the promotion of 5G mobile phones under the current online is not high. In addition to the intuitive advertising of some mobile phone brands, most stores still focus on the latest 4G mobile phone products.
In fact, the construction of 5G network has just begun. Although it was called “5G first year” in 2019, it will take time to wait for its thorough popularization. At present, the coverage rate of 5G network is much lower than that of 4G. It is also excusable for users to have the power to purchase 5G mobile phones.