Value is not just a venue reservation, but a precise distribution of offline traffic.
It was learned that the flashing venue leasing platform Neighbourhood has recently completed tens of millions of B1 rounds of financing, and the investors are German Business Capital and China Merchants Venture Capital. It is reported that this round of financing will be used for the construction of urban expansion and offline scene traffic data platform.
Before, Huihui Bar has received 2 million yuan of angel round financing from Angel Bay, Zijin Port Capital’s 4.25 million Pre-A round of financing, China Merchants Ventures 10 million yuan round A financing, and the additional Millions of RMB A+ round of financing.
The Neighbourhood Bar was established in November 2015. cuts into the offline traffic track from the flashing venue, and infers the brand’s offline information by informatizing and digitizing the commercial space under the line. Span>flashstore and offline marketing activities for unmanned retail equipment, providing data-based location and venue booking services.
The founder Bai Erzhi said that the offline commercial space is no longer just the logic of selling goods, but also an entry point for the experience portal and the user’s mental acquisition. The decision path of the consumer changes, multi-touch, Re-experience, and actual consumption decisions may be triggered in a future scenario. From the point of view of new user reach efficiency, flash stores can achieve better brand penetration at a lower cost than fixed stores.
At the same time, the mentality of the supply side also began to change. Taking shopping centers as an example, with the intensification of competition, shopping centers are increasingly pursuing differentiated operations, and the driving force for improving the scene experience and increasing revenues for refined operations is strengthened, and not only can the idle space be revitalized through flash shops. Bringing income and attracting people to the mall.
At the beginning of this year, the neighboring bar conducted a survey of 48 shopping centers across the country and found that the leisure site revenue of the shopping mall doubled in the past three years: in 2016, the total income of the idle space of the 48 shopping centers was 1.6 billion. In 2018, it rose to 3.2 billion.
Bai Er believes that flash is an increasingly important offline business form, plug and play, low cost, testable, can help new products, new services, new brands to achieve lightning-line offline Expansion; and the attention of the passengers in the idle commercial space is also a rare high-quality offline traffic increase in the era of traffic shortage.
On the line for three years, The neighboring bar is in 16 cities across the country.More than 20,000 venues have been integrated, and the offline traffic network has been built to cover over 100 million people every day. It has serviced more than 6,000 channel vendors and brand owners, involving more than 30 industries, and has accumulated hundreds of thousands of events. In the profit model, the neighbors charge a certain percentage of the service fee to the demand side.
Live Club Activity Case
The same company on this track has also reported shopping the world, Cloud SPACE, Acoustic Hall, < a href="https://36kr.com/p/5160235" target="_blank">short pigs and so on. Compared with these platforms, the difference in the neighboring bar is to insist on building a nationwide cross-city scale network effect from the beginning, and emphasizes that the demand side is better met by data precipitation and service capabilities. Bai Erzhi said that the site resources of the neighboring Huizhou are the first in the industry, and the data precipitation and technology investment around the offline traffic dataization are also in the leading position.
At the same time, it is different from other platforms in shopping mall venues, and the scenes of neighboring outlets are more abundant, such as office lobby, community entrance, shopping mall atrium corridor, campus restaurant entrance, transportation hub waiting hall, etc. It accounts for about one-third of the venue.
Neighbourhood thinks that the essence of spatial integration is actually the integration of high-quality offline traffic. The flash shop site is equivalent to the banner of the offline commercial space. That is to say, the value of the neighboring bar is not only the site reservation, but also the accurate distribution of the offline traffic. In addition to the supply integration of offline venues, the Future Link will further integrate goods and services to serve the sale of players and executive companies.
“With the Internet becoming an infrastructure, the value of commercial space