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It’s almost time, Google Play Pass is coming soon.

After a wave of discussions at Apple Arcade, Google has provoked a new game subscription service on the Twitter site at Google Play Pass. Two weeks later, this new subscription service also took off mysterious veil and showed more details to the outside world.

First of all, we know that it is not like Apple Arcade is a game subscription platform, it not only contains games, but also many applications. And the content in the Google Play Pass is not “exclusive”, they are all apps that are already in the app market, and Google does not specifically fund these participating developers.

Google Play Pass’s user rights include ads-free, in-app purchases, and there are currently over 350 games and apps available to users. If you are already a user of these apps and become a subscriber, the ads in those apps will disappear directly.

Of course, the user is still most concerned about the price, and the price of the Google subscription service is the same as that of Apple, which is $4.99/month.

Google Play Pass offers only the first 10 days of free trials compared to Apple Arcade’s first month free trial. But it also has a unique offer, Google’s subscription service users can enjoy a discount of $ 1.99 / month in the first year and $ 4.99 / month in the following year.

There are a lot of exclusive games in Apple Arcade, and there are in Google Play Pass.There are a lot of cross-platform games, so it has more game options than Apple. Google says that more game apps will be added to the Google Play Pass every month. Some games on Google Play Pass are even famous in the Apple Store, such as Monument Valley.

There are more people than Apple, and of course there will be more choices. The Google Play Pass also has a lot of game apps for kids, which is a family-friendly subscription option. Google Play Pass also supports a family-shared subscription service that allows buyers to share their Google Play Pass subscriptions with up to 5 family members, and each family member can access the game app independently.

Because Google doesn’t have “exclusive” game app resources, you can still find app games in the subscription service in Google play. Apps and games in the subscription plan will have a Google Play Pass logo, just like a stamp. As long as you subscribe to the Google Play Pass, you can unlock it.All the app games with logos.

The Google Play Pass will be available in the US this week and will soon be officially launched in other countries.

Apple and Google are doing this. Is this collection of subscription services a trend?

Yes, when the world’s two largest application markets are all exploring in the same direction, we can say that this is a trend.

The App Store and Google play are dominant in the global market, but for developers, the App Store is always better for developers to make money.

According to the latest report from data analysis company Sensor Tower, in the first half of 2019, App Store revenue exceeded $25.5 billion, while Google Play Store revenue was $14.2 billion. Although Google Play has more users, they are also weaker in making money.

Unlike Apple, Google has slightly revealed some ways to divide Google Play Pass and developers. In a blog for developers , Google says:

The more users like your game, the more revenue you will get.

We can also guess that developer revenue is related to the open rate and retention rate of the game app.

Google says that for a limited timeIn the meantime, they will provide users with a lower entry price for the subscription, and Google will fund this promotion plan. The initial promotion policy will not affect the income earned by the developer.

For developers, adding such a subscription service in addition to making money is also good for marketing. Even a niche game application will get a lot of early adopters in the subscription plan, which is equivalent to saving a promotional fee.

Text adventure game Inkle’s employee Jon Ingold said: “For a small studio like us, being part of the Google Play Pass is significant.”