What happened to technology?
Editor’s note: This article is from WeChat public account “Three Words Finance” (ID :sycaijing), author | DorAemon.
How long have you seen in a circle of friends or heard people say a short video product such as live broadcast, second shot, and small coffee show?
Until recently, there have been rumors on the Internet that the unsuccessful news of technology founder and CEO Han Kun, the technology has returned to the spotlight of the media.
Those video social platforms that have been popular: second shots, small coffee shows, Bobo videos, and a live broadcast that was later incorporated into Sina Weibo are all from the hands of technology. Since the establishment of the technology in 2011, it has launched a variety of products such as second shot, small coffee show, live broadcast and Bobo video. In 2016, the technology will only be able to dominate the short video field with the user traffic brought by the second shot and the small coffee show. However, if it is not Han Kun, it is rumored that how many people will notice the second shot and the small coffee show? In recent years, with the short video field being dominated by such giants as the vibrato and fast hands, the products of the technology are facing huge challenges and the living space is further squeezed. Although the relationship between the technology and Sina Weibo is close, not only will one of its live broadcasts be merged into Sina Weibo, but the second-shot products will also rely heavily on Sina Weibo. So, at present, what is the status of these video platforms?
Stop technology and CEO Weibo suspension update
The screenshot of the official website of the technology
The latest version of the official microblog of technology is from April 30 this year.
In the official website and social platform update maintenance, Sanyan Finance found that the wave video data quoted in the official website of the technology is July 2018; Han Kun personal microblog has also stopped; in addition to the second official microblogging In addition to maintaining normal operations, the official Weibo of Xiaocai and Bobo videos have been stopped.
Han Kun Weibo latest one from April 24 this year
< /p>
The latest official version of Xiaoweixiu’s official Weibo was published on June 13, 2019.
The latest wave of Bobo video microblogging from February 27 this year
Among them, the latest company dynamics of the official website of the company stayed in 2017, the latest update of the company’s official Weibo was in April this year; Han Kun’s official official micro-release was released from April 24 this year, and has not been updated since then; The latest date of the official Weibo show is June 13 this year; the latest Weibo video is from February 27 this year.
The official WeChat public account of the technology stop on May 24, 2019
In addition to the official microbloggingIn addition to the update, its official WeChat public account has not pushed anything since May this year.
The small coffee show WeChat public account stopped on February 2, 2018
In addition, in addition to the Xiaokexiu official WeChat public account stopped updating on February 2, 2018, the rest of the products are currently operating normally.
Some of the official operation and maintenance platforms have stopped, which seems to indicate that several products of the technology have been “heroes are late.” According to the iOS App Store search data ranking provided by Qimai Data, the second shot, the small coffee show and the Bobo video have already fallen out of the top 100 in their respective categories, and are no longer part of the head platform. Among them, the second shot ranked 110; the small coffee show ranked 197; Bobo video ranked 484.
In fact, these products of the technology not only fell out of the top 100 of the App Store rankings, but other related data plummeted.
Second shot, small coffee show fell out of the top 100
A short video in August ranked technology products not listed data source: iResearch data
August APP monthly total effective use time ranking Bobo video 5th data source: iResearch data
August APP monthly usage time ranking Bobo video sixth place Source: iResearch data
2 provided by iResearchIn August 019, short video rankings, app monthly usage time rankings, monthly total effective usage time rankings, and independent device growth rankings, the technology products of the company almost did not enter the top ten. Only Bobo video ranks 6th and 5th respectively in the monthly usage time and monthly total effective usage time ranking, but the ratio is only 0.09% and 0.26%. Compared to the first vibrating, watermelon video and fast hand, it is a world of difference.
Augment of APP independent equipment growth ranking in August wave video 6th data source: iResearch data
However, in the ranking of App independent device growth, Bobo video not only did not increase, but decreased by 42.24 million units.
In addition to these application data to show that technology products are losing competitiveness, big data such as Baidu Index, WeChat Index and Micro Index also prove that these products are no longer popular.
In the past year, the technology Baidu Index
The Baidu Index was shot in the past year.
The past year’s small coffee show Baidu Index
The past year Bobo Video Baidu Index
In the Baidu index change in one year, the Baidu index of technology, second shot, wave video and small coffee show all showed a downward trend.
Among them, after the technology Baidu index soared to the highest value of nearly 1200 points in mid-June this year, it began to decline rapidly. Until now, the index has approached zero; the Baidu index of second shot was in September 18 It was at its highest level in the latter half of the year, but then fell all the way. Although it was relatively stable, it was still a downtrend overall;
Interestingly, the Baidu index of Bobo Video in the past year can be described as “ups and downs”, but it suddenly suffered a “falling down” in mid-to-late August, but then resumed the “wavy” trend; only a small coffee show within a year The Baidu index is generally stable, but has a downward trend since August 19th.
The Baidu Index was broadcast live in the past year.
If a live broadcast that has been merged into Sina Weibo is also counted, in February 2019, the Baidu index reached its highest value within one year, exceeding 7000 points; thereafter, it dropped to between 3,000 and 4,000 points. However, since September 2019, a live Baidu index has dropped significantly compared to the past.
In the past year, the technology flag short video product and a live Baidu index comparison
Comparing the second shot, the live broadcast, the small coffee show and the Bobo video Baidu index, it is roughly seen that the four apps are at the same level, which is not much different.
In the past 90 days, the technology WeChat index
The last 90 days of the second WeChat index
The past 90 days of the small coffee show WeChat index
The past 90 days Bobo Video WeChat Index
In the WeChat index, in the past 90 days, the WeChat index of technology, second shot, small coffee show and Bobo video showed an overall downward trend; among them, the technology decline was more obvious, reaching the highest value since July 27 this year. After that, it fell all the way. Due to the recent rumors of Han Kun, it has only been on the rise since September 24; the WeChat index of the second shot is even lower, and the small coffee show and Bobo video WeChat index have all dropped significantly.
A live WeChat index over the past 90 days
A live WeChat index suddenly fell sharply on July 8 this year, and then rebounded, but the overall situation is still undulating, showing a downward trend. 
Second days of second micro-index
The past 90 days of small coffee show micro index
The last 90 days of the wave video micro index
The micro-index of the micro-blog big data statistics platform has also shown that these video softwares are getting lower and lower. It can be seen that even the deep second micro-index index associated with Weibo has fallen sharply since July; the other two have fluctuated but are actually still low.
The past 90 days of second shots, small coffee shows and Bobo video micro-index comparison
Comparing the second shot, the small coffee show and the Bobo video micro-index, even if the second shot shows a sharp drop trend, it is still much higher than the wave video and the small coffee show.
If you only compare the products of your own products, the results may not be clear enough.
In the past year, the products of the technology and the comparison of the live broadcast with the Baiyin Baidu Index
In the past 90 days, the three products of the technology have been compared with the vibrato and fast hand WeChat index
The last 90 days of the second shot, the small coffee show with the vibrato micro indexCompared
Three Words of Finance will introduce the short-video industry’s head product vibrato and fast-hand data, and the potential of these products will be visible at a glance. Whether it is the Baidu Index, the WeChat Index or the Micro Index, the vibrato and the fast hand can say that the three products of the technology form a comprehensive rolling.
In the past, technology was also the industry leader in today’s vibrating and fast-moving positions; now there is a tendency to gradually withdraw from competition. People can’t help but ask: What happened to technology?
Chengya Weibo also lost Weibo
Combing and reviewing the history of science and technology developed by Han Kun, although the technology has a brilliant moment of glorious moments, but behind this glory is the “shadow” of Weibo.
Either Han Kun or his relationship between technology and Weibo is very close. From the deep correlation between the second shot and the microblog, it can be seen that the hot shot of the second shot is absolutely inseparable from the flow support brought by Weibo.
It is well known that although the second shot belongs to Han Kun, it is a short video platform that Weibo has pushed. The video content uploaded by the user to Weibo through the second shot will be displayed under the title, for example, “@三言财经的秒拍视频”.
Second shot since its birth, its traffic portal has been dominated by Weibo.
However, the current situation seems to be changing. Sanyan Finance learned that two years ago, Weibo began to push the “cool burning” video.
The reason for this change is related to the delay in the listing of technology.
As early as February 2017, there were a number of media reports that the technology has finalized the listed underwriters and will go public in the US at the end of the year. In 2016 and 2017, it is the most prosperous period of technology. According to the first quarter earnings report of Weibo in 2017, the number of monthly users of Weibo reached 310 million in 2016, and the average daily number of short videos released by users was over 200%, while the average daily broadcast volume of Weibo videos was compared with the previous one. The year-on-year growth was 713%. It can be seen that the importance of technology to Sina Weibo.
In turn, at the time, Weibo gave the technology a considerable amount of users. From 2016 to the beginning of 2017, it is rumored that the technology will be listed. The peak of the second shot and the small coffee show exceeded 2.5 billion times, the daily average upload exceeded 1.5 million, and the daily coverage exceeded 70 million. Covering users over 10 million. Some people even said that even if the user did not download the second shot, they would have seen the second shot from Weibo.
On the one hand, the huge user base brought by the cooperation between technology and Weibo, on the other hand, the technology just completed the $500 million E round of financing at the end of 2016. With money and traffic on hand, it is understandable to be prepared to go public.
However, since it was released in February 2017, it is no longer relevant to the listing of the technology and its new round of financing.Message.
The second shot did not wait for the parent company to go public, but the news was that Weibo had acquired another short video message. In November 2017, it was reported that Weibo acquired the short video company “Cool Burn”.
According to Sky’s inspection, Cool Burn Video belongs to Beijing Yuchen Yirong Network Technology Co., Ltd., the sole shareholder of Han Kun. At present, the company’s legal person is Zheng Wei, vice president of Sina Weibo.
On November 4th, 2017, Sina Weibo acquired the COSCO video, and the video suffix uploaded by Papi Sauce to Weibo was all “Cool Burn Video”.
The move of Weibo is a great crisis for the second shot. Once it supports its own short video platform, the second shot lacking the traffic entrance is even more difficult to survive.
In fact, starting in late 2017, the short video industry is no longer the same as before. At that time, it was just the moment when the short video platform of the head was shaking, the video of watermelon, and the fast hand.
In 2018, the competitiveness of the products of the technology has gradually declined, and the market has been divided by vibrato and fast hands. In 2018, the technology will transfer its live broadcast platform to Weibo. For Weibo, this is a strategic deployment that competes with vibrato and fast-handed players. Even so, Weibo’s competition for vibrating and fast-handed players is difficult to parry. As can be seen from the previous data, the performance of a live broadcast is far less than the data of the vibrato.
For the technology, there are not many cards left. If Weibo supports the cool burning video, I hope to borrow a live broadcast to force the short video field. Then the advantage of the technology’s second shot is not much.
The other explosion of the app is also not able to do it. In the app store’s user evaluation of the small coffee show, it was pointed out that the small coffee show has attracted fewer and fewer features at the beginning, and the product is too “shaking”, and it has no advantage.
In September 2017, Tech has launched a new PGC-based short video application wave video, but this video is still not brilliant.
Since February 2017, it has been reported that technology has been on the market so far. More than two years have passed since the technology was still not available.
In the short video industry, can technology be used again?