Want to know which star is the “price inspection commission” of the airport price?
Editor’s note: This article is from the “First Financial Business Data Center” by Zhang Xiaosha.
I often hear people say that the airport is expensive, how expensive is it? Even the stars who are not bad money are picking up two microblogs: “A bowl of soy sauce is sold for 88 yuan.” “The average of 3 yuan per noodle” is “three times more expensive than the average restaurant.” The most lovely is Aunt Liu Xiaoqing, who continues to observe the price of the airport, and once again, the blog has risen again. It’s expensive to eat, even the napkins sell for 2 yuan! These sky-high prices are indeed staggering.
(Image taken from Liu Xiaoqing, Huang Xiaoming, Yue Yunpeng Weibo)
However, it is not subjective to hear the individual sayings. Is the airport catering so ungrounded? Let’s use the data to analyze it rationally. We collected data from the restaurant outlets of National Center Ranking TOP30 Airport, and we came to the airport for dining.
Why are there so many cafes at the airport?
In terms of the number of stores, the airport in the first-tier cities of the North, Guangzhou and Guangzhou has steadily occupied the first four seats. Large passenger flow means more frequent catering needs, and passengers in these airport transits obviously have more options for “what to eat”.
From the restaurant type, the coffee shop has the highest proportion. The coffee shop that sounds like it is not enough to eat, how to occupy nearly one-fifth of the airport catering? This may have to start from the change of travel style.
In the past, flying is a rare thing. If you can travel by plane, it is often not the right person or the business person. Everything at the airport can be tailored for them. After all, that time, even the plane meal was Moutai,The “top luxury” combination of Chinese cigarettes and white rabbit toffee, and coffee, as the most basic component of petty bourgeoisie, must have a name at the airport. The airport must have the “tradition” of the coffee shop, and it continues.
And those who can fly, the ability to bear the price is also strong. To some extent, the high price of food and beverage is also one of the “traditions” of the airport. When the plane gradually becomes a popular mode of travel, the contradiction about price will inevitably appear.
But then, the airport serves as a transportation hub, and most passengers stay for only an hour or two. A cup of coffee in the coffee shop, a small dessert for a moment, can also meet the basic needs, the cafe is so high that it is well understood.
As for the coffee brand, the industry “big” Starbucks accounted for 35% of the total number of airport cafes, making the second and third places Costa (8.3%) and Pacific coffee (6.1%) far behind.
Which is the most loved coffee at the airport, it is definitely Shanghai. There are 33 coffee shops in Pudong International Airport, accounting for 37.6%, and there are 9 Starbucks. At the Beijing Capital International Airport, which is also an international airport, the proportion of coffee shops is 29.7%. Shanghai really is a city of petty bourgeoisie did not run.
From the distribution of catering types at various airports, the “temperament” of different cities has also been highlighted. At Xi’an Xianyang Airport and Nanjing Lukou Airport, the proportion of snacks is significantly higher than other airports. How do local meat clips and soup bags get less; at Wuhan Tianhe Airport, the city’s “business card” week black ducks also brushed the sense of existence. In Sichuan, where crazy love for hot pot, even if it is only a short stay at the airport, it is necessary to hurry and scream and eat.
It seems that the crowded, rushing airport is actually full of fireworks.
At the airport, what is the most cost-effective thing to eat?
The next step is to get the price that the people care most about. We divided the average price of airport catering in different categories, followed by Western restaurants, other Chinese foods and noodles.
Western RestaurantAnd the Chinese restaurant generally has a better dining environment, and the food production is relatively complicated, and the price is high. It can be understood, but the average price of the instant noodles and the quick meal can be ranked third, even higher than the coffee shop. Let the black question mark face.
How serious is the premium of airport noodles? Take the most common Lanzhou beef noodles, in Shanghai’s bustling Nanjing West Road business district, you can eat a bowl for less than 20 dollars, and the average price at the airport is 60 yuan.
Nanjing West Road Lanzhou Beef Ramen Price Source: Public Comment
Tibetan rice noodle price list of Tibet Gongga Airport Source: Qunar.
Recently, there have been media reports, Ningxia Yinchuan Hedong Airport is promoting the same kind of food and beverage in the same city. After the policy, the price of beef noodles dropped by as much as 54%. It is not difficult to imagine how far the original price is outrageous. It is no wonder that the price of the airport will become the hardest hit area for consumers. And then look back at the airport catering of the star Tucao, Xiaoyue Yue, Liu Xiaoqing eat, is not a bowl of noodles.
In addition to the noodles, I feel that the cooked food is close to the people, and the price is not as friendly as I expected. Look at the price of the shop with the “snack” in the name of the store. You will be sad to find that you don’t want to go in for 50 yuan at all. Take the meat folder as an example. The average price of the major airports is 24.4 yuan.
The price comparison of meat clips inside and outside Guangzhou Baiyun Airport Source: Southern Metropolis Daily