Interpret airport business for you.
Editor’s note: This article is from WeChat public account “RET RET” (ID: retweixin)< /a>. The original title “National tide mix and match black technology, Daxing Airport leads the new trend of “airport business” in the world”
Recent Global Gathering Southern Beijing – Daxing International Airport was officially put into operation yesterday (September 25).
Located at Daxing International Airport in the south of Beijing, it is one of the largest airports in the world for planning new construction in 20 years. It is estimated that by 2040, the annual throughput of the new airport will exceed 100 million.
People gather here, parting, returning, starting, and thousands of journeys will gather here, and unlimited business opportunities will be born here.
Daxing International Airport also has a special identity: “New Country Gate”, which is a display window of the national image and a new entrance to Beijing, bearing special political, cultural and commercial expressions.
What are the innovations that Daxing Airport Business is worth looking forward to
In recent years, the retail industry has undergone profound changes, and new consumption patterns have gradually formed. At the same time, China has also embraced the era of universal aviation. Under the rush of various trends, airport business has also ushered in its own transformation of nodes, opportunities and challenges coexist.
The Daxing International Airport, which was born today, is open to change and innovation. During the planning and construction of the new airport, RET Ruiyide provided business strategy consultants and investment promotion services to help build a new benchmark for airport business.
The commercial retail area of Daxing International Airport has a total planned retail space of approximately 20,000 square meters. It is distributed on the B1 to 4th floors of the terminal building. There are about 240 retail stores planned.
Daxing Airport Terminal (Source: Xinhua News Agency)
1. Diverse cultural representations showing current state business development
The business of Daxing International Airport as the display of the image of Xinguomen is the key to spreading cultural concepts.
RET Ruide and Beijing Capital Airport Trading Company have built six domestic theme stores, Silk Road, Millennium Age, Central Island District, Shannon Street and Milan Avenue.
The retail business of Daxing International Airport focuses on local culture and international cultural exchanges. For example, the domestic arrival/departure mixed-flow area on the second floor of the terminal building is the most concentrated area for passengers and the most distinctive highlight area of the new airport. The region has a total retail space of over 10,000 square meters and covers more than 150 retail stores.
The second-tier Silk Road is a new form of retail area. RET Ruiyide and Beijing Capital Airport Trading Company have symbolized the Chinese traditional culture and introduced the unique characteristics of the Silk Road and other cultural features of the National Poetry. Brand.
In addition, the “national tide” wind also hit the Daxing International Airport. The Forbidden City theme retail brand “Forbidden City Gifts” with significant symbolic significance is stationed at the airport with the help of RET Ruiyide. The products with rich traditional culture and being loved by young people will be presented to the world.
In addition to traditional culture, the branding of the new airport also shows the current state of Chinese business culture. Daxing New Airport has introduced about 90 food and beverage brands. Among them, Starbucks Coffee, Ruixun Coffee, Xicha, Naiyue Tea, and other brands that are popular among young people are entering the airport business for the first time.
Daixing Airport Tea Coffee Brand (Source: Beijing Daxing International Airport Official WeChat Public Number)
It is also worth mentioning that well-known luxury brands such as Louis Vuitton and Gucci are stationed at large international airports, and it is also the first time that a tax zone has appeared at a domestic airport.
2. Multiple designs focus on the experience and extend the airport “Happy Hour”
In the airport environment, passengers often face various pressures: accidents, security checks, baggage inspections… Once the security process is over and enters the commercial area, passenger pressure will be greatly reduced, and attention will be more dispersed to the consumer scene.The period from the end of security check to boarding is called “Happy Hour.”
One of the ways in which Daxing International Airport has extended “Happy Hour” to help the growth of airport consumption is to create a good experience through multiple designs.
The airport terminal is fully equipped with natural light, allowing people to experience the “Sunshine Canyon” in the terminal building. The “No Column” design in the core area provides people with maximum public space and the most transparent visual experience. .
The terminal building with natural light (Source: Xinhua News Agency)
The most eye-catching Chinese style design is concentrated at the end of the five-finger corridor. Five distinctive courtyards are set up. The themes are silk garden, tea garden, porcelain garden, garden and Chinese garden, which not only echo the connotation of the Silk Road, but also The passengers brought a Chinese garden-style waiting experience.
At the same time, the distance from the end of the gallery to the center of the main building is 600 meters. Passengers can walk to the boarding gate in 8 minutes, and the consumption time will be extended.
Featured courtyard (Source: Xinhua News Agency)
It can be seen that these designs, which help passengers relax and slow down, are intended to enhance the experience of the new airport, and the commercial part between the terminal and the five-finger corridor will also be more More time to stay.
3. Deep application of technology to provide scenarios for commercial digital operations
Another exciting highlight of Daxing International Airport is the use of cutting-edge technology in the field. While the use of smartphones has become a habit of people, the application of these technologies not only enhances the efficiency of passengers using the airport, but also provides opportunities for the digital operation of the commercial part.
The new technologies applied by Daxing International Airport include passenger self-check-in, self-service check-in, face recognition, face-lifting, and RFID baggage positioning. With the help of these technical means, passenger security inspection time can be shortened by 40%. The improved efficiency of security screening also helps passengers to quickly enter “Happy Hour.”
In addition, Daxing International Airport applied UWB ultra-wideband high-precision indoor setting in the first phase of construction.