According to the agreement, the two parties will jointly invest in a production processing plant focusing on NFC (non-concentrated reduction) juice in China and launch a joint juice brand.
Editor’s note: This article is from Tencent technology, author Xiang Xin.
On September 25, Ruixun Coffee and Louis Dreyfus Group (LDC) signed a strategic cooperation agreement in Singapore. The two companies will jointly establish a joint venture to develop a high-quality juice co-branding business in China. Mr. Lu Zhengyao, Chairman of Ruixun Coffee, Margarita Louis-Dreyfus, Chairman of the Board of Directors of Louis Dreyfus Holdings, and Ian McIntosh, Global CEO of Louis Dreyfus Group, attended the signing ceremony.
According to the agreement, the two parties will jointly fund the construction of a production plant focusing on NFC (non-concentrated reduction) juice in China and launch a joint juice brand. At that time, the juice raw materials will be supplied by Louis Dreyfus, and the joint venture factory will carry out juice bottling production. The factory not only supplies directly to Ruixun Coffee, but also sells it in other domestic channels.
Guo Jinyi, senior vice president and co-founder of Ruixing Coffee, said that China is the fastest growing NFC juice market in the world. Louis Duff is one of the world’s top juice producers and traders, covering the entire value chain. A diverse portfolio of products and regions. The cooperation between Ruixun Coffee and Louis Dreyfus has a strong synergistic effect. Through the joint venture with Louis Dreyfus, Ruixun Coffee extends to the upstream manufacturing process, which is beneficial to the quality of the whole process and better for users. Products, experiences and services to further meet the diverse needs of users.
Zhou Xuejun, Vice President of Global Responsibility and Chairman and CEO of North Asia, Zhou Xuejun said that Ruixun Coffee and Louis Dreyfu are fully complementary in their respective fields of expertise. This cooperation is in full compliance with Louis Dreyfus’ group strategy and has achieved All the elements of a win-win situation. Ruixun Coffee has leading technology applications and model innovations, as well as a broad user base, while Louis Dreyfu has more than 30 years of experience in the juice industry. Our good strategic partnerships help strengthen the business of Louis Dreyfus in China, helping us to further integrate our supply chain and reach customers through value-added products.
Louis Dreyfu was founded in 1851 in the trade of agricultural productsWith more than 160 years of experience in the processing industry, it is one of the world’s largest juice producers and traders, producing high-quality juice products based on high-quality fruits from Brazil and other global sources. Ruisheng Coffee is committed to providing customers with high quality, cost-effective and convenient products through in-depth cooperation with top suppliers in various fields.