domeet webmaster

When a person accumulates enough wealth, he is likely to be involved in charity. This is the sense of responsibility of the society for the rich and famous celebrities. And when a company also earns enough money, it will also talk about social responsibility and maintain the responsibility of such a big company.

Apple, one of the most influential and profitable technology companies in the world, how does it work in environmental protection?

Foreign Media FastCompany interviewed Apple The company’s environmental, social, and policy programs are responsible for Lisa Jackson, sharing information on how Apple is helping suppliers move to 100% renewable energy.

“If you look at our company’s carbon footprint (refers to a collection of greenhouse gas emissions from businesses, activities, products or individuals through transportation, food production and consumption, and various production processes), 70% are in the supply chain,” said Lisa Jackson. “Of course, these are not the facilities we own or operate, but we hope they can get the same high quality clean energy as we do.”

Apple announced this week that three new wind power plants are already operating in China. This is the first investment that Apple launched last year called the “China Clean Energy Fund” project. Apple will supply 10 supplies to China. Together, in the next few years, they will invest $300 million in the fund to build new renewable energy plants that will eventually provide 1,000 megawatts of renewable energy. The fund is managed by a third party and is designed to enable smaller companies to make better use of renewable energy projects.

Jackson said: “Like our supply chain has a feature, it is not a static thing, so we need to work quickly with suppliers in a short period of time.”

Take a little time forward, and in 2015 Apple launched a global initiative to help suppliers move beyond clean energy and provide tools and resources on how to reach agreements with energy suppliers in different markets. You can also get support from the Apple team to deal with the corresponding laws and regulations. “We created a web page, which sounds like a trivial little thing, but for many small and medium-sized businesses, there is no such source of information to guide them on how to turn to clean energy.” For those who have turned to clean energy The company, Apple is also happy to build new projects, such as the expansion of solar power plants in Nevada and rooftop solar in Singapore, rather than buying from existing wind or solar power plants, as new projects will help to further reduce emissions.

The fund plan in China is the first attempt by Apple and China partners to make financial cooperation to switch to clean energy. Even though clean energy has become more and more common in China, if there is no additional power, the supplier is very It may not be transformed.

“I think some of the larger suppliers are doing research in this area, but from the manufacturing industry, there are not many companies taking the initiative to seize this opportunity.” Jackson said that Apple will also help suppliers understand this. The economic benefits behind a shift and measures to increase plant efficiency and reduce energy consumption.

At present, because the cost of renewable energy has fallen sharply, it is economically beneficial to make this transition in most areas. Jackson also said that this work has two meanings. First, companies do not feel that they are doing non-sustainable charity. Another point is that the use of clean energy is often cheaper than traditional grid power.

Fourty-four suppliers in 16 countries and regions are now turning to clean energy, which is twice as many as a year ago.

But Apple’s environmental strategy is not everyone’s conviction. Foreign media Medium has an article saying that Apple’s claim that 100% of recycled aluminum is used to “wash green” is because it directly purchases recycled aluminum than bauxite. It’s even cheaper. The iPhone apples with serious environmental pollution have nothing to say. Every year, a large number of iPhones are discarded, and Apple is responsible for these large amounts of e-waste. In particular, some heavy metals used in mobile phones are difficult to recycle.

Of course, as I said at the beginning, the company’s large scale has made it a lot of money. As a leading player in the mobile phone industry, Apple is also more likely to be criticized because it is Apple.

Source of the title: FastCompany