“Swipe Screen” author, Kailuan lecturer “Universal Uncle” personally manipulated the screen case replay
文 | Almighty Uncle
The National Day is approaching. On September 24th, we ushered in a national-level brushing case.
In order to have a WeChat avatar with a flag, more than 300 million people clicked on H5 of Tencent News. Uncle expects that more than 500 million screen names in the entire network including friends circle are at @WeChat official, making their own “wish”.
Uncle at around 9 am on the 24th, observed the wave of the screen in the circle of friends, began to follow at 10:30, 11:30, in the uncle’s public number “universal uncle” issued an interpretation of the article “give I am a flag @微信 official brush screen beginning and end.
In one hour, the reading of WeChat article exceeded 100,000+. By the heat wave of the whole people, the morning of the day, the article detonated in the whole network, once occupied the hot list TOP2 for three consecutive days, “Universal Uncle” On the same day, he also made the second place in the new list of entrepreneurs. The uncle’s opinion was quoted by many media including the new list, and nearly 50 account numbers were reprinted.
48 hours of network-wide data is:
WeChat subscription number reading 400,000+, column reading volume is 230,000+; today’s headline recommendation volume is 2.48 million+, reading volume is 255,000+; Baidu recommended volume is 7.88 million+, reading volume is 594,000+ UC browser recommended amount of 12 million +, reading 2.42 million +; Tencent news reading 480,000 + … the entire network cumulative exposure of more than 20 million, the entire network cumulative reading volume of 4.5 million +.
Among them, 90% of the data contribution is from noon to afternoon on September 24, about 6 hours.
Uncle first briefly talk about the contents of this article, and then do a re-distribution.
The framework of the article is very simple. The uncle simply said about the situation of the screen, and made a comment, from the five perspectives to re-print this screen. Among them, there are several points cited and mentioned:
1. The brushing routine is the same as the “Christmas hat”;
2. Tencent News was suspected of using the flag’s new behavior. Later, Tencent News cancelled the new one;
3. Contrast with the “military photo” of the screen when the 90th anniversary of the founding of the army.
This article, completed in an hour, is how to follow the hotspots? In the whole network to achieve 4.5 million + reading, the cumulative exposure of more than 20 million?
The focus today is on the resumption.
1, borrow the general trend.
The data of Tencent News shows that the number of H5s that automatically added the national flag to WeChat avatar is close to 300 million. Some friends reminded Uncle that the People’s Daily’s “Military Photo” has 80,000 pv, but the independent visitors are nearly 130 million. That is to say, the “flag” of the uv is likely to have exceeded the “military photo.”
From the whole networkIn terms of discussion, this topic is also detonated on Weibo. Before the 70th National Day, the public’s mood was soaring and finally found an export outbreak. This is what the uncle called the “big trend.” The borrowing must be borrowed from the general trend. The uncle’s “brushing screen” specifically refers to the difference between “essential things” and “hot spots.”
Why can’t the uncle’s article follow the screen? It is because the topic I wrote is the general trend. This is the key factor for the screen. It is similar to Lei Jun’s theory of “the pig on the wind”. Everyone is looking for a feng shui instead of being a fool.
2, faster than good.
This is the second point in the Uncle’s “Swipe Screen”.
Uncle at around 9 o’clock yesterday morning, I saw someone in the circle of friends at @WeChat official, asking for the national flag, I began to pay attention to this matter. Because Uncle has a micro-signal dedicated to add more fans, often brush it to see what ordinary users are concerned about.
After 10:30, I saw the situation with the screen, and the uncle asked the assistant to do a few things:
First, take this screen, send a screen shot, in the uncle’s community, guide everyone to discuss, stimulate more people to pay attention and share new material, I can use it in the article;
Second, find out the interpretation article of “Christmas Hat” that I wrote in 2017, and push it to the uncle’s community to give everyone a thirst quencher;
Then, Uncle began to write an interpretation of the article.
Because the uncle has been researching the screen for more than 3 years, the brush screens of the two cases are almost exactly the same. I analyzed it in 2017, so it is very fast to write, 1 hour to finish, push, I even 2 The title of the articles is the same, because the first one is 100,000+, which was quite influential at the time. The titled routines that have been verified will definitely continue to be used.
Although, I wrote h5 as h6, and the article has a lot of typos, but this time, it’s better than good, because everyone is in a state of squad, and it’s urgent to ask someone to explain it. Uncle will be this person.
Of course, the uncle saw behind, there are two directions to cut into the topic, respectively, to provide a new application to add the flag and how to use the h5 strategy correctly, but also get a lot of traffic, but the first But it was killed by the micro envelope. No matter what topic you choose, if you are looking for something you are good at, you have to do something safe. Otherwise, you will be able to absorb 1 million, and the title will be useless.
3. Accumulation is a prerequisite for quickness.
“How are you, uncle?”
This is the feeling that everyone sees the uncle’s article after it is pushed out at around 11:20, and quickly gets 100,000+.
But few people think about it: Why is Uncle this time? In fact, I have already answered this question above because I have accumulated. I studied the screen, and the “Christmas hat” article has a good reading volume. My analysis at the time was also relatively systematic.
With these accumulations, even the accumulation two years ago, plus the personal experience of the new case, the article naturally came out. It is also because the uncle is the fastest interpretation, so including @新榜, @operation depth selection, etc., the media has directly quoted the uncle’s point of view, this article is also included @刀姐, @甄妙, etc. Nei Da V reposted several communities and directly reprinted nearly 30 articles.
4. Channels and fission.
The article is written, how to promote it? Uncle chose his community as a hot start.
Although, Uncle can predict that this article should have 100,000+, but in order to accelerate and accurately detonate the vertical circle, the uncle team made a group push in the 30 uncles of the uncle, and arranged for the group to help. Nearly 2000 yuan red envelope.
Good quality articles, red envelopes, can do a KOC, can also support uncle, the most important thing is that you forward the uncle’s article to the circle of friends, can reflect your higher IQ level, why Not for it? This is the superiority mentioned in Uncle’s “Swipe Screen”. This hot start makes the article break through 100,000+ in one and a half hours.
After the
, the fission became more rapid, and soon broke through 200,000+ and 300,000+. The enthusiasm of this screen was basically released at noon that day, which was also the time when the reading volume of this article increased dramatically. Just at noon is another peak of a circle of friends.
At the same time, the uncle team quickly updated the columns of other platforms to ensure that the articles were updated simultaneously. From the final effect, the headline number + Baijia number is still the two most self-media platforms with the highest traffic volume. These two platforms are also the fastest to follow up the hotspots, and are willing to give traffic support.
In fact, Weibo has also followed up very quickly, but Weibo still relies on the big V retweet and its own fans. Uncle Weibo does not have this resource. It is the cooperation platform of Uncle’s “Swipe Screen” column. The editors of the platform are also interested in such topics and understand the style of Uncle. Although the time for review was relatively late, it quickly reached the second place in the 24-hour hot list, second only to Xiaomi’s new machine.
This time, it is a pity that the number of the English network has not been pushed. This topic is more in line with its platform attributes. This is also one of the problems of the re-distribution.
5, conversion and diversion.
When I and the team saw that the number of readings and comments continued to increase after the article was detonated, we began to convert users through the message area and message keyword response, plus WeChat friends, but this piece did not do well. Looking at it now, we should add people in the name of providing h5 links. It is simple and straightforward, and meets the direct needs of users. We are still turning around.
Of course, Uncle also has a concern, my self-media and community, positioning is the marketing of new media public relations, the omnipotent uncle is this vertical field of KOL, not a pan-media or pan-community, so we More hope to turnPractitioners in this vertical field, not people who are in a mess.
It is worth rethinking that although the number of recommendations for the headline number + Baijia No. + Big Fish is more than 20 million, the reading amount is more than 3 million, but since the two platforms prohibit the promotion of the QR code, There is no hook to guide users to the micro-signal or subscription number from these two platforms.
From the current effect, the impact is far greater than the conversion, this is in line with expectations, but the number of WeChat subscriptions increased by less than 10,000 fans, this data is not as expected.
Overall, Uncle can get 20 million exposures from the events of nearly 300 million users. There are luck components. For example, I did brush earlier. Of course, from idea to execution, this efficiency is more dependent. In the long-term accumulation, not accidental.
6. Brushing is a window to understand mobile media.
This is what the uncle wants to say. Although the book of Uncle is more about surgery, in fact, do not understand, where is the surgery? But the light says, and the space hole. In fact, what the uncle wants to say is that you should never think that you can buy 59 books to buy my book, or spend 99 pieces into my knowledge planet. After finishing reading, you can successfully operate a screen case.
Don’t pull. In fact, the uncle is going to share his thoughts on the changes in the mobile social media era through the explanation and analysis of the screen and the road, because no one in the university speaks, there are many scammers in the society, and the uncle is practicing. In 13 years, all of them are practical in the first line, and I have a little experience.
So, understanding and learning to brush the screen is not for you to learn to brush the screen immediately without spending a penny. This is a misunderstanding, you have to explain.
The above is a person who often teaches others how to brush the screen. The case of the actual screen brushing took place a few days ago.
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