Under the pressure of multiple layers of anxiety, multi-level consumption has become a way for young women to marry and educate women to alleviate anxiety.
文 | Daily Business Collection
New report: “Buy and buy” is the main way to relieve stress in young marriage and childbearing women
Recently, the research institute and the honey bud released the “Traffic Trends of Young Women in Marriage and Childbirth”. The report pointed out that the younger generation of marriage and childbearing women after 85, 90, and 95 faces pressure from various aspects such as personal, family and maternity plans. Among them, the child’s parenting and early education problems, as well as the lack of personal social activities, are the main anxiety content of young women.
Under the pressure of multi-layered anxiety, multi-level consumption has become a way for young women to marry and educate women to alleviate anxiety. Nearly 70% of respondents believe that consumption can alleviate anxiety, and nearly 30% of respondents use the actual shopping behavior to alleviate anxiety. Among them, the purchase frequency of light luxury products, bags and beauty care products is relatively high, and the frequency of purchase is 1-3 times a week.
When buying items such as shoes, hats and hats, young women pay attention to price/performance ratio, and nearly 80% of respondents take online shopping because of “convenience in shopping” and “convenient price comparison”. But…
Editor’s comment: With the increase of women’s economic income and purchasing power, women are gradually becoming the main force in the Chinese consumer market, and the potential of the young marriage and childbearing market…
This article is from the paid section “Daily Business Featured” – September 30
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