As early as 2017, Google and Levi’s launched the first smart jacket Jacquard.

With a touch-sensitive material and a Bluetooth module in the left sleeve, the user can connect the jacket to the phone and control the phone functions with different touch gestures, such as playing music and navigation. The special “Always Together” feature supports the jacket to issue a warning when the phone leaves a certain range, and it acts as an anti-theft.

▲ The first generation of Jacquard jackets, from Business Insider

Today, the Jacquard jacket ushered in the second generation. In general, the jacket works the same way, the hardware is optimized, the support functions are increased, and more importantly, the price has dropped from the original $350 (about RMB 2,500) to $198 (about RMB 1,410). Starting price.

The most intuitive change is that the Jacquard module on the sleeves is significantly smaller, by Google : “Before (size) is a very long UThe disk is now only slightly larger than the SD card. This allows it to fit into more different fashions.

▲ The second generation module is a lot smaller, the picture is from TechCrunch

TechCrunch pointed out Another big difference between the Jacquard 2.0 module and the first generation is that the user can remove the module and use it on another smart wearable device that supports the technology. The first generation module can only identify the corresponding specific jacket.

▲ Image from Mashable

This is also closer to Google’s vision for the technology – bringing the technology represented by Jacquard to everyday objects, all Things can become computers, and we no longer need to rely solely on screens and mobile phones to make interactions diverse.

The second generation Jacquard jacket adds some new features to the first generation.

Now, users can control the phone to take photos by touching gestures; or trigger a function called “My Day” to listen to the day’s itinerary; and “Ask Assistant” has more potential. Users can customize new features based on Google Assistant.

In addition to this, this jacket has more choices in style. The regular Trucker Jacket is priced at $198, and the thicker Sherpa Trucker is going to $248.

But in general, the average person may not really need to spend more than twice the usual price to buy it. I hope that Google and Levi’s continue to develop rich features, push down prices, and move from a marketing gimmick to a more practical new product.

The title map is from SlashGear