This year’s National Day file has been less than 3 days, and it has only dropped about 400 million yuan from last year’s 2.175 billion yuan.
Editor’s note: This article is from the WeChat public account “Entertainment Observation” (ID: Yiyuguancha), text / Dewey, edit / essay yang .
The National Day of 2019, known as the most exciting “National Day” in history, won the first battle. As of 12:00 on the morning of October 2, the cumulative box office reached 1.742 billion yuan.
On September 30, the 662 million yuan box office became the best first day score of the “National Day File” in the past year. On October 1, the box office of 796 million yuan became the highest single-day box office in 2019. This year’s National Day file has been less than 3 days, and it has only dropped about 400 million yuan from last year’s 2.175 billion yuan.
Among them, “My Country and My Country” won 837 million yuan at the box office, attracting 14 million people to watch the movie, and the cumulative attendance rate is about 50%, becoming the biggest pillar of the National Day. In addition, “China Captain” box office 569 million yuan, “climber” 335 million yuan, have achieved good results. The three films have accumulated a total of 1.741 billion yuan, accounting for 99% of the total box office of the National Day.
The results of the industry have long been expected, according to Lighthouse Professional Edition Data, as of 21:00 on September 29, the National Day’s pre-sale box office (excluding the box office) has reached 430 million yuan (“I and my motherland” 220 million yuan, “China Captain” 110 million yuan, “Climb” 100 million yuan, to create the best pre-sale results of the National Day file.
It is also worth noting that all three films have also scored high scores on the ticketing platform of 9.0 or above. Douban scores are above 7 points, box office and word of mouth in the three films concentrated on the outbreak, so that the industry is full of expectations for the National Day stall overall market trend.
In the first two days of the “main melody” three films, “My and my country” took 665 million yuan at the box office, 257,000 platoons The film number of times, attracted 17.75 million people to watch the movie, accumulated 54% attendance rate and the overall advantage of harvesting 8.2 Douban score, becoming the biggest winner.
The “Chinese Captain” followed closely, earning 463 million yuan at the box office and 12.38 million people watching the movie, and also obtained a cumulative attendance rate of 47.5%. “Climbers” on the first day of the show, compared with the overall high reputation of the former two, there have been many negative voices.
This led to the fact that on the first day, when the cinema lineup had an advantage, the results were not as good as the “Captain of China.” However, the film had a box office of 302 million yuan in the first two days, and 8.12 million people watched the movie.
▲ “Climbers” poster
At the premiere day, the box office data of the three films was sorted by “I and my motherland”, “China Captain” and “Climbers”, and the attention received before the screening was sorted by exactly the opposite. Expand.
According to the Lighthouse Professional Edition data, “Climber” has a total of 1.21 million people due to the top star configuration and the advantages of adventure, action, and love. The “Captain of China” is “high-profile”. The publicity and marketing makes the number of people who want to see reach 1.07 million, and “My Country and My Country” has 1 million people who want to see it.
Although, the above data is only the first day of the three-day data release, but according to the box office potential, we can basically conclude that the 2019 National Day file will once again create a new record of history, and even go to touch the ticket market of the Spring Festival.
There are three films hidden in it, all of which have a high reputation for continuous fermentation, as well as a breakthrough in urban sinking and an interest in mobilizing non-mainstream viewers.
High word-of-mouth brings continuous box office drive to three videos
According to the characteristics of the domestic explosion movie, it often meets two needs, the full three-fourth-five-line cities sink and mobilize non-mainstream moviegoers over 40 years old. Looking at the three films of the National Day file, we have made certain breakthroughs in these two major factors.
According to the lighthouse, I want to see the audience analysis. In terms of the gender ratio of the audience, “My Country and My Motherland” and “China Captain” have the advantage of “strong empathy” and focus on the female market with higher spending power. The female audience of the film reached 63% or more. “Climbing” is the main market for sports and adventures, accounting for 53.8%.
According to the Lighthouse Professional Edition age audience data, we can see that in fact, the three films have made certain breakthroughs in mobilizing “non-mainstream moviegoing people” compared to previous films.
In the age group, “My and my motherland” highlights its advantages in the “non-mainstream viewing people” mobilization. “My and my motherland” is based on the 70th anniversary of the founding of New China. In a major historical period, the seven groups of ordinary people who are deducted are closely related to the events of the motherland. Between 1949 and 2019, 70-year-old viewers can find emotional resonance in the film.
“Me and My Country” accounted for 17.7% of middle-aged audiences over the age of 35, ranking the highest in the same period, “China Captain” was 15.5%, and “Climber” was 13.6%.
In the sinking market in the 3rd, 4th and 5th tier cities, according to the Yi En professional version of the data, from the premiere data, the three films also have breakthroughs.
The proportion of first- and second-tier city ticket warehouses in the three-part movie is about 56%, and the three-fourth-five line is up to 43%. Both data are compared with the average of the domestic ticket market in 2019 (58% in the first and second lines, 42% in the 3, 4, 5).
Among them, “China Captain” accounted for 56% of first- and second-tier cities, and 44% of third- and fifth-tier cities accounted for the most outstanding films in the three films. This is closely related to the film’s “high-profile” publicity and marketing.
Aeronautical disaster film “Captain of China” made himself