Socializing into the sea has been described as the most attractive and difficult business model.

Host Richer Ding Guest 丨 Taosha

Post-production 丨DiCapri Xin

“Going overseas” 15th issue

In most overseas markets, acquaintances are still the world of Facebook and WhatsApp, and it is not a smooth journey for strangers to socialize. However, HOLLA, a real-time video social product in this episode, is at the forefront of the App Store’s social list, with users in more than 150 countries, and acquired its largest competing Monkey in the US at the end of 2017.

Today we invited the CEOs of these two products, and Eric talked to us. As a 90-year-old, Tao Sha returned to China during his junior year and was named one of 30 entrepreneurs under the age of 30 in Forbes China 2017 Consumer Technology.

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The main issues discussed in this issue are:

  • Discussing Holla and Monkey’s views, markets and competition

  • The decision and experience of acquiring Monkey

  • Strategy, development status and future strategy for localization of two products

  • Individual entrepreneurial experience and the impact of the “30 under 30” selection on entrepreneurship

  • Anonymous social and overseas HR views

The Takeaway

  • One of my theories is that many of the products on the mobile side are actually a continuation of the functionality of PC-side products, because people like things rarely change in a short time. So many times mobile products, especially in social, just host the PC.Some of the features, and let more people use and accept through more prosperous.

  • Because all apps now have all the features, this is not to make a difference, but a group of people behind the brand. A consensus on the formation of concepts. This may sound illusory, but it is actually one of the most central factors in people’s choice of social products.

  • With regard to overseas markets, some people may think that we don’t want to be China because the competition is too strong, or if we think that any country can realize it. But the source of our judgment is how to find the best match between the product and the market, because we will find such product features, there are many users in the European and American markets, because of this, the team has to consider the target country. User experience and localization.

References in the interviews

  • Forbes China 30 Under 30, which is Forbes China’s 30 elite under 30 years old. Forbes China has launched a list of 20 industries, 30 elites under the age of 30 in each industry.

  • Moderate, modest, gentle, not intense

  • Holla’s official website: [https://www.hollagroup.info](https://www.hollagroup.info)

BGM

  • End of the film: MOSAIC by Lahar https://soundcloud.com/musicbylahar Creative Commons-Attribution 3.0 Unported – CC BY 3.0 http://creativecommons. Org/licenses/by/3.0/ Music promoted by Audio Library https://youtu.be/z20cNsDvR1Q