As an extension of real life, these communities are not just mirrors, but also another form of survival “self.”
Editor’s note: This article is from the WeChat public account “Geek Park” (ID: Geekpark), author zz.
As a space for real life, these communities are not just mirrors, but also another form of survival “self.”
“Are you a GG or a MM?” This quaint and sincere greeting has been on the screens of colorful brains more than a decade ago. Those first time connected to the chat room of Tiannan Haibei netizens. It became the most popular place in the Chinese Internet at that time.
“I don’t agree with the view of the bamboo…” This is certainly not the case with a plant. When the nature of live chat could not satisfy the needs of netizens for discussion among the whole people, the forum began to be popular in the network, where the sound of a hundred flowers was gathered, and a network event with strong social influence was born.
In the first decade of the new century, yelling “Jia Junpeng, your mother called you to go home to eat” Baidu Post Bar, the literary youth left the land of Douban, with all kinds of questions to ask “Yuan Fang, what do you think?” Weibo, has appeared on the scene. Then the emergence and outbreak of the mobile Internet has spawned a new and nascent network platform. These platforms provide young people with the space to develop a unique spiritual culture under the package of new and old cultures.
The spiritual culture that prevails in these online platforms has some kind of discontinuity and is covered by fresh power as the network platform changes. The buzzwords that once prevailed in chat rooms no longer appeared in the blogosphere; and those online reds that were not in the school network were mostly transferred to Sina Weibo. In the fast-paced network era, everyone may suffer from amnesia. Just like yesterday’s hot spot, there is little debate tomorrow, and the products of the past are no longer interested.
Today, we take a look at the topic of “Technology to Light up the 30 Years of Business” to review the network homes that have carried the vitality of young people of different ages, and see what state of social networking was 20 years ago. Where did the grassroots power rise before, and now where the public opinion center has moved.
Tianya Community (1999)
Before talking about the End of the World community, it is worth mentioning that the online community is in this form in the Chinese Internet.It has been widely used in history and should start with the Xiqiao Hutong, which was founded in March 1998. And the BBS-based forum-style community is the one that is still operating today. In 2007, Tianya Community has divided more than 400 forum sections. Users can freely post posts about related content in different topics. Other users can follow the posts below. The latest posts will be placed before. In the front row of the list of posts in the section, the hot articles will automatically remain in the most prominent position in the section, until the hotspots are scattered or there are more exciting posts.
In terms of community management, Tianya Community implements a certain degree of autonomy, and each section has a “moderator”. This management position is composed of non-government forces, and users apply for official review to undertake the operation of the section. Responsibilities, daily work such as deleting irrelevant/violated content, banned offending accounts, setting up featured recommendations, publishing section announcements, etc. On the plate, there are also institutions such as the Senate, the Senate Square, and the Station Committee. The members are selected by the user and the official review. According to these complicated management level settings, the community attributes of the website are also reflected. Integrity. Now Tianya community is still in normal operation. If you want to observe carefully and go to the official website for personal experience, these complete community attributes also affect many products including Baidu Post Bar, and basically become the forum-style community standard style.
In the process of development, Tianya Community has also added personal space, photo albums, tribes, blogs, questions and answers, literature and other functions, but these are more like the fear of being a man after the death, and did not substantially affect the user’s community activities habits. Impact.
Different from the regional and loose management of Xiqiao Hutong, Tianya Community relies on mature operations to become a real mainstream community website at the beginning of this century, and here, the mode of user self-production of content and autonomous community order makes most For the first time, Chinese netizens have the ability to speak to the whole network. Since 2005, traditional media has even begun to report on news happening in the online community, marking the power that was also called “grassroots” at the time. Individuals have the right to express and everyone’s expression can also be spread. These efficiency problems, which are difficult to solve in the traditional media era, have long been accustomed to today. It can be said that from the beginning of the formation of the Internet community led by Tianya Community, the spread of public opinion in Chinese society has become more and more rapid, and the characteristics of decentralization have become more prominent.
Famous network events that have spread widely due to the End of the World community:
– Zhu Lingyu poisoning incident
– 周公子战易烨卿
– Shaanxi South China Tiger Incident
-The famous texts such as “The Ming Dynasty” and “Ghost Blowing Light” are also serialized in Tianya Community
ChinaRen (1999)
Unlike the End of the World community, ChinaRen, also born in the late 1990s, does not focus on the forum, but mainly based on public chat rooms (think “GG” and “MM” one after another…), expand Modules such as games, homepages, and logs, and even pioneering functions such as portal navigation and search engines, and the signature of the “Global Chinese Virtual Community” seem to provide one-stop services in the online world.
This kind of community that only strangers gather for a certain theme doesn’t seem to be enough. ChinaRen has explored another way of connecting – acquaintances, launching alumni products (later similar on the school network), will The strategy shifts to a student population dominated by college students. In class, users can join the class homepage of their own junior high school, high school, university and other academic stages. Each class homepage is a theme forum. You can create your own personal files and post photos on the class homepage. Of course, you can also comment on the interaction under the post and become the earlier real-name online community in the Chinese Internet.
In the end, the glory of ChinaRen was faint with the rise of web 2.0. At that time, a large number of blogs and instant messaging products appeared in the market, taking away people’s attention and network.
If the End of the World community is a milestone in the history of Internet in China, and countless strangers are organized and linked in a forum, then ChinaRen is almost the starting point for China’s Internet connection acquaintance relationship and is the pioneer of China’s SNS. It has been found that the network can also do what it takes to do the phone call – keep in touch.
Famous web events from ChinaRen:
Due to the scarcity of content precipitation and the privacy of content display, the content has not been retrieved yet.
Baidu Post Bar (2003)
May 17, 2007 Baidu Post Bar Screenshot
In 2003, Baidu Post Bar opened its service, and after one year it became the world’s largest Chinese online community. In 2005, influenced by the phenomenon-level variety super female voice, the super-female related post bar traffic increased sharply, indirectly causing Baidu’s overall traffic to exceed Sina.com as the world’s largest Chinese website.
This exaggerated flow of traffic benefits from the product innovation of Baidu Post Bar, which combines the characteristics of the Baidu search and forum community. When users search for keywords they want to know, they automatically create or enter the corresponding forums. This makes the steps for users to enter the forum greatly reduced, without having to pay extra thinking costs, which is a wonderful product feature.
Because of this extremely low operating cost, Post Bar can be built into the various aspects of life by means of keywords. Any keyword can be used as a place to gather interested people. Students use it to build Campus forums, chasing stars are used to discuss all the idols (sometimes the stars themselves will be in the post bar named after their own name, attracting a large number of fans to come to the post, it is easy to cause the server to crash), and patients share, Workplace discussion… Until now, Post Bar is also an important force in the Chinese online community.
Famous web events from Baidu Post Bar:
-“Jia Junpeng, your mother called you to go home to eat”
– Emperor Bar Expedition
– Various “explosive” events
Sina blog (2005)
The online community has experienced a trend of changing from the theme to the individual after experiencing the barbaric growth of early chat rooms and forums. In the process, the form of blogs has been very dazzling. It is like a multimedia diary for everyone. Users can post articles, photo videos, and hyperlinks to other Internet sites. Users can also comment on the authors under the blog.
There are many domestic blog websites, and Sina blogs using the “star policy” are among the best, including Xu Jinglei, Han Han, Yi Nengjing, Cai Kangyong, Zhang Jie, Yang Mi, and Guo Jingming. In addition to paying attention to the dynamics of stars, people also use blogs to record their own life, to get to know netizens through interactive functions, and because the presentation format is very suitable for precipitating long content, the blog even undertakes some of the functions of the publishing industry. Many writers and scholars also benefit fromUse blogs to express insights and monitor current events.
However, the blog’s heavy-duty content model has set a high threshold for most users, and the online community has evolved toward a more lightweight product. There was an episode in the process: Evan Williams, who founded the first blogging tool Blogger, created the modern form of Twitter in the online community in 2006. In 2012, he created a new blog product, Medium, which is a form of online community. The pioneer.
Famous web events from Sina blog:
– Zhao Lihua’s Poetry Event (Pear Flower Body)
– Muzimei Incident
– Anonymous comment event
School/Everyone (2005)
September 1st, 2008 Screenshot of the intranet login page
When Facebook’s real-name social network from abroad emerged from the campus, it was brought to the forefront by the people in China. The best of them was the Renren network of the intranet. It is worth mentioning that the founder of the intranet is the former Chen Yizhou who founded ChinaRen.
At first, the intranet only allows network IP addresses or e-mail registration accounts of specific universities to encourage real-name registration. Users who register successfully can post texts, photos, write logs, and interact with peers. After changing to everyone, registration is no longer restricted. The alumni, which was previously a core function in ChinaRen, became part of the Renren network class module, and the social scope expanded from the same class to the college student circle and even to the broader social relationship. However, due to various reasons, Renren.com failed to reach the end, and after the massive loss of users, the transformation made a live broadcast product.
The emergence of Renren has once again strengthened the perception of “social networks” in China’s Internet. It can connect with acquaintances, expand contacts, and everyone in its heyday. In its strong campus, you can almost contact you. All the people in the same school, the activities of the same school, gossip, and more, will definitely reach more people than other channels, just like the expansion of the school into the network space; not only that, the new form of social network can also include People in the forums, blogs, the demand for the output of opinion leaders, many microblogging stars are now famous reds in the Renren network era, vloger Jingyue, popular science writer Liu Dake, humanity blogger Zhao Yuyang, advertising ginger tea, Join Founder Yu Zhou… People can subscribe to other people’s homepages and keep an eye on what they create. positiveAs its name suggests, Renren.com can connect everyone, including acquaintance friends and unfamiliar nets.
Only for campus socialization, the students are diverted to different platforms such as Weibo, QQ, and Post Bar. In the mainstream vision, there is no network community suitable for students like Renren.
Famous network events that have spread widely due to the End of the World community:
– Sanlu melamine tainted milk powder incident
-“Tao Huang War”
Douban (2005)
The watercress network started with books, movies, and music-themed content. Like many web 2.0 websites, the content can be uploaded by users. Other users can browse, comment, like, collect, and forward. It will return to the corresponding algorithm to adjust the priority of the content sorting, and also to match the users who may be interested in it to display on its page.
Douban has also designed a variety of ways to organize users. People can browse the activities of the activities in the “city” section, join the group to discuss the corresponding topics like the forum, or directly discuss the area below the specific book audio and video objects. Throw doubts and express opinions. Perhaps it is because the topic of the previous discussion is mainly based on book audio and video. The so-called “literary youth” of the Douban users is relatively high. This is the most significant difference between it and other online communities, especially in the film sector. In China, the Douban movie is a sample. The most numbered, algorithm-most trusted scoring platform, there is a Chinese version of IMDB feel, some feature settings are similar to IMDB, like the user’s own contribution to the film material, the algorithm generated TOP250 list and so on. It can be seen that Douban is a website that relies on interest to connect users, but there are also genes in the community, and it even wants more, such as Alpha City.
Douban has launched the virtual network city Alpha City, which is set to design a simple network image for the real urban community, you can buy real estate, arrange indoor content, and then join the local street organization, You have settled in Alpha City. When you are not at home, you can go shopping and explore other residents in the city.Rong, and these watercress will not give a lot of guidance, everything is like a real city, there will be no “official” God perspective. I have to say that this is an interesting attempt, and its failure seems to indicate that the rules of the online community are not the same as the reality.
Network events related to Douban:
-“Pure mind, dream-like entertainment circle” score 2 points
– Parents are scourge groups
Sina Weibo (2009)
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It must be said that the evolution of the online community form mainly occurred on the west coast of the American continent. When Twitter was born, domestic entrepreneurs immediately followed this new form. After many microblogging websites competed for hegemony, Sina Weibo swallowed up. The vast majority of the market. The content of such a microblog is limited by a certain number of words. At first, the user can only send relatively short texts, and the feeling of similar text messages reduces the user’s usage threshold. Weibo does not divide regions or sections, but all content can be freely retrieved, forwarded, and commented. People are gathered in a large square, and they can unilaterally follow each other without waiting for the other party to agree.
Because of its transparency, richness and freedom, Weibo can be said to be the fastest and most convenient way of information transmission in the current online community. Its user base is no longer limited to students or the workplace, but everyone, and some governments and institutions also set up information publishing accounts. Weibo’s “Hot Search List” can be said to be the most authoritative list of Chinese Internet topics. Every time there is explosive news in the entertainment circle, the Internet circle only needs to worry about the safety of Weibo server. Weibo is the storm of Chinese Internet public opinion. eye.
These years, the famous network from Sina Weibo: meme:
-“Du Fu is very busy”
-“Yuanfang, what do you think?”
-“Blue thin mushrooms”
– ……
Conclusion
After the Internet’s thriving communication power has been verified in the online community, new online community products have emerged in an endless stream. The younger groups of the network are also frequently migrating on different network platforms. From chat rooms to BBS, from blogs to Douban, from everyone to Weibo… This process is still going on, like the knowledge community, which is based on Q&A, knows how to “grow the grass” to gather consumers’ reds. The book, based on the “secondary” culture, has released a gravitational force that cannot be ignored in recent years.
Editor: Chris