When the sinking market meets smart hardware.
Editor’s note: This article is from the WeChat public account “investing in the network” (ID: China-Venture), author Han Jinglian, Zhang Xue, Yu Yangyang, Zhang Lijuan.
Go to the countryside to brush the wall, go to the small supermarket to broadcast advertisements, go to the Internet cafes to occupy the boot ads, in the past two years to fight a lot of fun and funny heads, so that the sinking market traffic battlefield, more and more smoke.
Again, what does sinking the market mean for smart hardware devices in the Red Sea? What kind of users are really just users? What do the users of the third- and fourth-tier cities and rural areas mean for the acceptance of AI?
On the 5th day of the holiday, the authors of the China Net returned to their hometowns. While visiting relatives and friends, they also entered the so-called “sinking market” to see how everyone accepts these in their daily lives. Intelligent hardware devices.
Smooth communication: childhood time with smart speakers
“Small, I want to see Pig Peggy.”
A lot of people who have just attended kindergarten have been able to watch cartoons with smart speakers.
A lot of four-line small towns in the north, the small smart speakers with a screen price of 399 yuan in the home are also sent by the family working in the first-tier cities. The relatives and friends give a key to the smart speakers in the sinking market. source.
There are a lot of small speakers in the home, which are different from the intelligent problems that first- and second-line adult users care about. Children have limited tasks, watching cartoons, telling stories, and of course there are occasional conversations that are shaking:
A lot: a small degree, I eat grapes, you eat grape skin
Small: I eat melon seeds and you eat melon seeds
For a lot of reasons, the current touch is not used by the touch screen and the mouse and keyboard. In addition, the two remote control TVs are slightly more complicated, and the interactive dialogue of voice is relatively natural, which also reduces the adult and The strangeness and embarrassment of the intelligent speaker dialogue is very reasonable.
When asked if it is easy to use, a lot of mothers and mothers said, “It’s good.” Although a lot of moms and dads don’t use it often, there is one feature favorite: video calling. When you go downstairs or not at home, you can use your mobile phone to dial a small speaker to check the child’s condition in real time.
The smart speaker just bought one or two months is the most frequently used time. Many mothers introduced it. Now, on the one hand, the fresh energy of the children has passed. On the other hand, the family will restrict the frequency of use. But still too small, to XiaopengFriends’ eyes are not good.
In the sinking market of smart speakers, children are definitely a major user group, and entertainment and education will be the main functions. This requires the manufacturer to layout not only the technology, but also the interactive skills of different age groups.
In the process of communication, a lot of mothers said that several neighbors have smart speakers at home, but they are all screenless 100-level intelligent speakers. Most of the brands are Xiaomi and Ali.
Low price is especially important in the process of smart speakers entering the sinking market.
Drive Wild Boar: Unexpected Harvest of Smart Speakers
AI can not only raise pigs, but also catch wild boars. What’s more, AI pigs need a complicated system, and using AI to drive wild boars requires only a simple and compact smart speaker.
The southwestern farmers who rely on the mountains to eat mountains often choose to plant a farmland in a slightly flat terrain in the deep mountains, which is used to grow crops.
Liu Cui is a peasant for a lifetime, and her life is almost spent in the mountains deep in southwestern China. As a farmer, the climate is the number one enemy that hinders planting and harvesting. As a farmer who grows in the wild boar-infested area, he is keen on the wild boar that people go out to eat when they are asleep in the middle of the night, but she needs to face in addition to the weather. Right second enemy.
Wild boars are omnivorous animals that can be eaten as long as they can eat. But when there are crops to eat, no wild boar will be willing to sleep in the jungle to eat weeds.
The summer and autumn seasons are the most common season for wild boars. Liu Cui recalls that she has been fighting wild boar for more than a decade.
“After a decade ago, when my granddaughter was still young, she stayed here all summer for the whole summer vacation. She led her out to catch the wild boar every night. At that time, there was no advanced equipment, most of the time. Can rely on 吼.”
The so-called “吼” is to scare away the wild boar by making a loud voice.
The granddaughter is noisy and feels scared of wild boars. Every summer, when my granddaughter is around, she can often help her “squat”. If you don’t have the energy to “snap”, you can only beat each other with a pot and a hammer, rubbing a sharp “squeaky” sound to scare away the wild boar that does not come to eat crops from time to time. Later, Liu Cui used a horn to catch wild boars, and also saved effort.
It’s different now. Last year, a grandson bought a smart speaker for Liu Cui. I thought about the old man alone, occasionally releasing songs, talking and helping the elderly to use loneliness.
The old man’s back, the sound of the smart speaker is not big, the grandson took out the speaker at home, put the speaker on the wicker chair, pointed the speaker to the speaker, and then tied the rope to the speaker on the back of the cane chair.
Later, Liu Cui and his wife thought