Once a movie reaches the level of “national empathy” in various senses, it has obtained a pass for the box office market.
Editor’s note: This article is from WeChat public account “Entertainment Unicorn” (ID: yuledujiaoshou), author Lou Bati.
Cat Eye Professional Edition data shows that as of the time of writing (19:00 pm on October 5), “My Country and My Country” was released for 6 days, with a cumulative box office of more than 1.8 billion
The proportion of the film increased from 33.9% on the first day to 37.1%, the attendance rate reached 29.5%, and the Douban score was stable at around 8.0. The cat’s eye predicted that its total box office would reach 3.013 billion.
Obviously, the film has completed the lead from the box office, the filming to the attendance rate, word of mouth, etc., more than the other two gift-giving films “China Captain” and “Climber” in the same period, becoming the strongest overlord in the National Day.
In fact, this score is still out of this year’s National Day, and it’s still bright in the box office masterpieces of recent years
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According to media reports, “My and my motherland” has maintained a box office of more than 200 million for five consecutive days. The box office growth rate is almost the same as that of the 2018 Spring Festival stall “Chinatown Probing 2” and “Catch the Devil 2″.
The film currently accumulates at the box office, except for this year’s Spring Festival movie, second only to Marvel.”The Avengers”: “The Avengers 4: The Final Battle” and the summer file phenomenon-level explosion animation “Where is the Devil’s Angel”.
“The film is more than two and a half hours long, but I don’t feel long and boring at all.
This is an ordinary audience’s brief feelings about “My Country” (hereinafter referred to as “My Motherland”).
Behind this intuitive feeling, perhaps “My Motherland” as a large and meaningful 70th anniversary of the 格 bureau, but behind the home country feelings, The story of the little people of the smoke and fire reflects the great moments of the times, and finally the national sentiment resonates .
Once a movie reaches the level of “all-people empathy” in various senses, it has obtained a pass for the box office market.
There is a question worth pondering. As a public stereotype, there are negative labels such as “Wei Guangzheng”, “False Air”, “Political Mission Film” and “Educational Significance”. How does “My Country” break the shackles, find a public perspective in the grand narrative, and complete the double harvest of word of mouth and box office?
Or, what kind of tribute film does the public want to see now?
Dedication of Ten Years: From “Political Correction” to “Gifting Commercial Films”
Pushing time back, maybe 2009 can be seen as a turning point in domestic tribute films.
Starting from the 1978 reform and opening up to 2009, during the 30 years, the film market launched a tribute-type movie at every important historical node in the country
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For example, in 1986, Chen Kaige’s “Great Parade”, the film background was set up on the eve of the 35th anniversary of the founding of the People’s Republic of China, telling the story about participating in the military parade soldiers;
In 1989, Changchun Film Studio produced a tribute film “The Founding of the People’s Republic of China” on the occasion of the 40th anniversary of the founding of the People’s Republic of China;
The “Yellow River Love” and “Emergency Forced Coming” appeared on the occasion of the 50th anniversary of the founding of the People’s Republic of China in 1999.
At this time, the tribute film is basically focused on the song era and the country. The production and creation show political consciousness. “红正正” is the biggest feature, the narrative is grand, the film shows The mainstream values are highly consistent with the core values of society.
Although the film market is gradually looking for a balance between political expression and commercial visibility, the attributes of the gifting task often overshadow the commercial attributes
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Breakthrough point In 2009, the 60th anniversary of the founding of the country this year, the film market appeared “Jianguo Daye” “Wind” “Nanjing!
Nanjing!
“Multiple types of tribute films, moviesBeyond the song era and national history, began to pursue more artistic expressions, not only the film star lineup is increasingly gorgeous, the film type is more diverse The content narrative also gradually moves from a grand hero history to a figurative figure.
Among them, “The Founding of the People’s Republic of China” reached 125 stars, and the box office reached 393 million, becoming the highest-gifter film in the 10 years from 2000 to 2009.
Zhou Xun, Li Bingbing, Zhang Hanyu and other starring “Wind” received word-of-mouth recognition, Douban scored 8.1 points, more than 200 million box office, set off a spy war in the country, by many people It is considered to be one of the best tribute films of the nature of offerings and commercial films. 
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In the film market, the commercial attributes of the big tribute began to show up. On the mass tribute film, the official platoon control, gorgeous star cassies, high-quality content narrative, long-term movie announcements, etc. became standard. It is worth noting that This is the main product behind the film, mainly Chinese companies such as Chinese movies.
This year, the National Day three tribute screenings will be released, both in terms of film type and narrative expression, which may be a new peak in the integration of tribute films and movie commercial markets
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The seven directors behind “My Country”, 70 years of time span, from the eve of the founding of the People’s Republic, the first atomic bomb to the women’s volleyball championship, the Beijing Olympics and other key moments, the story of seven stories and different stories will combine the home country and the human fireworks Together, I am coming.
“Captain of China” “Climber” combines the attributes of the offering with the catastrophe limit type
Whether it is the human brilliance manifested in aviation accidents or the spiritual belief of human self-adherence in the extreme environment of Mount Everest, the types of tribute films are more abundant and figurative, with considerable visibility and common emotions, while offering gifts, More qualified film type films.
In addition to the state-owned companies, traditional private giants and Internet film companies have also increased their participation. National Day Bonne Films and Ali Pictures mainly produced “My Motherland” and “China Machine”. Long, becoming the most heavyweight player in the National Day. Now the film market may face such a node. With the development of various types of commercial films in the film market, the public film aesthetics are more mature, and the content has a more centralized box office output capability. The gift film is not only It is a purely “political task” type of film, and with the help of the commercial market, it will achieve a win-win situation in the rendering of home country and commercial box office.
From heroic epics to ordinary “little people”
“My Country” can stand out in the three tribute films, in addition to the balance of type and ritual attributes, and part of the reason may be that film “view” – from heroic epic to ordinary Small people.
During the release of “My Country”, the topic of movie content frequently appeared on Weibo hot search, teardrop from #冬冬##冬冬披床单举天线# to #葛大爷 or Your grandfather ##刘昊然陈飞宇造型#, etc. It is not difficult to see The public’s attention and discussion on the content and details of the movie “My Motherland”, this kind of public opinion has an immersive common emotion .
andThere is a common sentiment because “My Country” focuses on the narrative perspective of small people.
The engineers who repeatedly tried the electric flag-raising device on the eve of the National Day, on the roof, gave a general message to the general public who supported the metal materials in all directions;
Behind the success of the atomic bombing, there are many unnamed scientific researchers. He looks with a mask and sorrow, watching a loved one in the crowd celebrating the hilarity;
When the women’s volleyball team won the championship, the little boy draped the sheets and became the only antenna savior in the alley of Shanghai. In the fluttering red, he decided to give up his “stunning heart”;
The watchmaker of Hong Kong’s return to the clock felt tears on the roof, and the hand raised by the flag-bearer with the rope shook;
The Wenchuan boy who appeared at the scene of the Beijing Olympics, thanked a taxi driver with a bald red shoe, the driver is an unreasonable but kind father;
The two brothers in the poor village looked at the astronauts who returned from the universe and understood the meaning of life.
The female pilot who was galloping in the sky grew up like a wild horse, free and enthusiastic, and finally guarded the military parade in her own way…
Behind every great moment, standing is an ordinary little person This is the moving part of “My Country”
It stands between the heroes of the home country and the lives of the civilians. It reflects the changes of the times and the feelings of the homeland in one story, tells the greatness of the country and the heroes, and uses a friendly and sincere perspective to focus on the ordinary people in the era. They are Form the foundation of the times.
This sense of balance allows the film to maintain the aura of the tribute film, and break away from the shackles of “fake big air”, making each audience a “little person” in the film, emotional resonance, and an unprecedented sense of resonance.
On the other hand, 7 stories make “My Motherland” more extensible in content, such as “Hello Beijing” with Ning Hao-style comedy color, “Merical animal husbandry directed “escort “Showing the independence of modern women, Xu Wei’s “Winning the Champion” is a popular fireworks from the Shanghai alley, and Chen Kaige’s “White Meteor” gives the film a human atmosphere.
Compared with the overall storytelling of “China Captain” and “Climber”, “My Motherland” uses time-based platter narratives to be the most cost-effective in the film market.
After this year’s National Day, the main melody may enter a new phase
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Phenomenon-level main melody films such as “War Wolf 2” and “Red Sea Action” will be explored as an effective methodology. The combination of offerings, main melody and film types, and narrative perspectives are more likely, but in the audience market. On the other hand, the coverage of the main melody and the volume of the box office have further expanded, and the public’s stereotypes about such movies have been changed. Even in the period of the National Day and Spring Festival, there are more box office possibilities.