Some people say that after 00 is a fall, there is no ideal, no faith, only pursuit of material desire, comfort and epidermis
Editor’s note: This article from WeChat public number “Luming Finance” (ID: luminglab), author Chen Lan, editor Feng Cheng. Authorized to publish.
The British sci-fi writer Douglas Adams had been writing a book called “Sinful Squid” before his death, which wrote an ironic three-law law.
First, any technology that I already had when I was born is part of the usual order of the world. Second, any technology that was born between the ages of 15 and 35 will change the world. Revolutionary product; third, any technology that was born after I was 35 years old is a violation of the laws of nature to be condemned.
Although ironic, it is focusing on the present. After China’s 00,It’s Adams’s view of the Internet as a part of the natural order of the ordinary world, and the mobile phone on the Internet has become a more mundane product. .
Not long ago, Apple opened a new machine conference, bringing the 11 series products to the eyes of the global audience, which attracted a wave of spit. The biggest slot naturally does not support 5G. In addition to the spit, it is still inseparable from the true fragrance law. During the pre-sale period, Jingdong Mall released the first pre-sale report of the iPhone. The three iPhones (11, 11 pro and 11 pro max) have a total reservation of over one million, pre-sale. The amount has increased by 480% compared to last year.
According to the transaction data, more than 90% of the users are young and middle-aged, 30-39 years old users account for 32.44%, and 16-19 years old users account for 59.17%.
Yes, after 00, it suddenly became one of the main buyers of the 11 series.
In the Baidu search index, there is a TGI index that reflects the strength of the same thing in different age groups. Focusing on the recent curve can be found, although the search main force is still 90, but the number of people is less than 00. The attention of the iPhone 11 mobile phone has surpassed 90.
In other words, the search for iPhone11 is unusual after 00.
From the trend of overall search, Huawei Mate30’s search peak after the 19th Munich conference, in contrast, the peak of iPhone11 is the day of the 11th conference and the 20th domestic offline sales day.
The average search index for Apple 11 is about 1.5 times that of Huawei Mate30.
Is it true to love Apple after 01 00?No one will deny Apple’s absence on the 5G mobile track. No one denies the love of Apple this time after 00. After the 11 series came out, they all said: The mobile phone in hand is suddenly unscented.
But after 00, I really loved Apple?
The Yuba-style camera, 5G absent, except for the color is almost no innovation, the three lines on the surface will surround the apple in a closed corner. It is this kind of chicken-ribbon color innovation that captures the heart after 00, except for the 11 pro’s dark night green, the black and purple in 11 also attracted 00 and then smashed.
Besides the color attraction 00, price changes cannot be ignored. Apple ended its annual growth this year. The three new products have different degrees of decline. From the point of view of consumption, the lowest price is only 5499 to buy a relatively cost-effective Apple’s latest mobile phone. The price is too attractive.
And the Apple brand has been a two-sided existence in the post-00 crowd.
The “Financial Lang Lang” program has said that there are many children around the year who are 00 years old. They all mistakenly believe that Apple is a Chinese company. It can be said that this shows, to a certain extent, the influence of Apple after Steve Jobs brought the iPhone 4, and on the other hand fully illustrates the fact that after 00 became a mobile phone aborigines. However, this continuation of influence has been steadily weakened by the rise of domestic mobile phone brands. Before Pengu Zhikuo’s “00&05 Research Report” shows that the favorite mobile phone brand after 00 is already leaning toward Huawei. Although TOP3 is still Apple Huawei Xiaomi, Huawei’s favorite proportion is 56.5%, high. In the second place in Apple. Two months ago, a report on the “App Contact Behavior of China’s New Potentials in 2018-2019”, which was the first batch of research into the university and higher vocational classes, also showed that Huawei and Apple were among the surveyed population. The proportion is 40%, of which 22% is Huawei and 20% is Apple, followed by OV, Xiaomi and Glory. Obviously, Huawei and others have gradually eroded and even replaced the brand influence of Apple in the post-00 crowd. Apple’s 11-series price posture is declining this year. Interestingly, Apple is down in price and Huawei is up. The glory of 2013 was born with the mission of focusing on the downstream consumer groups. Almost all of them have been taking the Qianyuan route, and the high-end Huawei has become the fastest-rising brand in the past two years. According to the “2018 Global Smartphone Average Price” report released by Counterpoint, Apple’s average price of smartphones was up 11% last year, ranking third among mainstream mobile phone manufacturers, but Huawei mobile phones. The average price has risen by 27%.One of the laurels. The last month of Huawei released the 5G mobile phone Mate 30, the highest price of Porsche was set at about 16,447 yuan, Some people also ridiculed: no money to buy Huawei, now no money to buy Huawei. The reporter once asked Ren Zhengfei about the pricing problem. His answer is that Huawei should learn from Apple in this respect and set the price higher. Other mobile phone manufacturers in the market will have a way to live. If they are set high, they will not compress competitors. Expansion capacity. So after 00, compared to Apple, it is indeed more and more popular with Huawei, but it is not necessarily going to buy. The price limit is already a natural threshold. And 5 is not very important in 5g. If you can afford it, you like it. It is the root of love after 00. From the point of view of consumption, the post-00 is inherently different from the 80s and 90s. One is in the times and the other is in the concept of consumption. It is very different from the 80s and so on. After 00, you don’t need to go through various tools. They are born from the generation of social media, the generation of online games, and the generation of love sharing. QQ, Weibo, WeChat, and so on, all kinds of social software have become their communication tools. They will join the software group, make friends, and many junior high school students say they will carry parents and these netizens. . Online games are one of their main leisure styles. They will join the virtual clubs of various gangs, alliances and trade unions in the game. In addition, they will share pictures, videos and articles online. Use Weibo, etc. to create your own fans and get your own fans. As it grows, the appeal to traditional media such as books, movies, TV shows, etc. is gradually decreasing. They are constantly in contact with electronic devices. In January of this year, they read and released the “2018 Palm Reading Digital Reading Report”. The report shows that after 00, users have read 28% of the platform, and after more than 80, they became the second largest reading. group. And their biggest feature is maverick, likes features, thisIt is well reflected in the concept of consumption and daily behavior. For example, for smartphones, Baidu’s research report on smartphones and APP usage habits after 00 shows that the appearance, system and price of the three factors that are most concerned when purchasing smart phones after 00, in addition to 00 Featured features are much more focused than other age groups. In the favorite top ten mobile phone brands after 00, you can find that the niche of Mito, Nokia, etc. are all in the top ten. To some extent, this also reflects the mobile phone that is more personalized after 00. Brand, not with the flow. After the end of the college entrance examination this year, the “After the 00 College Entrance Examination Volunteer Interest Report” was made public. The conclusions presented by this data can be described in eight words: rich and self-willed, and interest is supreme. After 00, the degree of interest in the profession has nothing to do with the professional employment income in the future. In other words, they don’t care what the future prospects of the profession read out, they just follow their own interests. The history of unpopular professional history, cultural relics and museums, archaeology, etc. became the most interested profession after 00, which was unimaginable in the 70s, 80s and 90s. After 70, 80, 90, some experienced the financial professional era of thousands of horses and horses crossing the fierce competition of Dumuqiao, and some experienced the embarrassing foreign trade, international trade professional era, and some are experiencing Sohu A large number of Internet companies such as BAT have emerged one after another, and the era of computer professionalism that has been enthusiastically pursued has been promoted. The pursuit of dreams and the suffocation of dreams after 00 comes from their purchasing power. In 2018, in the “China’s first 00 college student consumption big data report”, the average living expenses of college students after 2018 00 is 2049 yuan, while the living expenses of college students in 2008 was only 498 yuan, four times that of college students after 90 years. With the improvement of material living conditions, the consumption level of college students after 00 has also been comprehensively improved. In addition, the “Tencent 00 Research Report” released by Tencent’s social insights outlines the portraits of the group after 00. The average deposit amount after the 00 is 1,840 yuan, nearly three times that after 90, and there is more than 00. High spending power and greater financial autonomy. It’s not difficult to have money, it’s hard to be yourselfCan control this money at will. The chart comes from the Tencent 00 Research Report In addition, the source of income after 00 is also varied. In addition to the relatively traditional way of being part-time as a waiter and a tutor, they will earn money through live broadcasts, short videos and game platforms. Sequoia China gave a data on post-00 income, showing that UGC platforms such as live broadcasts, short videos, and comics have become the main source of revenue after 00, accounting for 25%, and the source of game platforms accounted for 10%. . They are both producers of content, porters of content, and consumers of content. In the “After 00, we are not the same” report, after 00, we will get more income by dealing with idleness, and the per capita income for one year is 1,580 yuan. 00 is not terrible, but after 00 you will still earn money, it is a bit scary. Under the consumption concept and strong purchasing power, the demand and replacement frequency of mobile phones after 00 has surpassed other age groups. The “Minor Mobile Internet Research Report” last year showed that the number of netizens of minors in China was 169 million, and the Internet penetration rate of minors was as high as 97.3%, much higher than the national population network penetration rate in the same period, almost all After 00 are netizens. This high network penetration rate directly led to the demand for mobile phones. The Academy of Social Sciences has published a book on the use and reading practices of minors on the Internet. The book mentions that many minors have their own mobile phones. 64.2% of primary school students have mobile phones, the ratio of junior high school students is 71.3%, and that of high school students is 86.9%. In addition, the number of people with smartphones in China’s cities and towns is as high as 82%, far exceeding the US’s 72%, the United Kingdom’s 68% and India’s 17%. Smartphones have become the standard after China’s 00. But the standard is not the most important, the important thing is that the phone after 00 is often moreNew generation. In some reports on the consumption of college students after 00, it is not difficult to find that in the consumer category, three meals, clothes hats and digital products are the TOP3 after 00, which is their three big expenditures, in which digital products live up to expectations. In the first place, it naturally includes a mobile phone. In the second-hand transaction of idle fish, the most traded in 2017 was 3C digital products, of which the resale of mobile phones after 00 increased by 155% compared with the same period of the previous year. After 00, the most active people in the fish market, and the highest frequency of mobile phone consumption and replacement has been 00. In the first half of the year, the White Paper on Post-95 Mobile Phone Usage and Behavior released by Peking University, the average time for changing mobile phones after 95 was 2.2 years, higher than other industry survey results. So, almost all mobile phone manufacturers have turned their attention and focus to the 00 after the market is more likely. From 2017 onwards, the thousand yuan machine is aimed at the post-95 and post-00 audiences. The Huawei Changxiang series is born after 00, especially focusing on aesthetic design, such as the enjoyment of 7 00 and the growth of the Internet era. Use habits, to carry a large battery, and to some extent to solve the end of the pain point. Apple has also changed, from 5 colors of 5 colors to six years of today, it has become a whistle. Black and white silver is no longer the main color of Apple. Gold is no longer the only exception. There are more rose gold, coral or red in the back, and this year’s purple, green, dark green, yellow, white, etc. Minimalist is no longer the keynote of Apple. This change in color has caught at least the group of people after 00. At present, 5G will not be the achievement of Apple’s recent unlocking. In May, Cook said that 5G is not an issue that Apple is considering. It will evaluate the various technologies at the right time and conditions as soon as possible. Introducing new products. Huawei’s Mate 30 series also has six colors. The glass version has Galaxy Silver, Roland Purple, Bright Black and Cang Cui Cui. The plain version has Danxia Orange and Qingshan Clam. Huawei has also created a gradient color. Yan dog’s gaze. After all, after 00, the requirements for the appearance of the phone are higher than the hardware. So just past the millet 5g mobile phone conference you can see, the dream of Xiaomi 9 pro
