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Tech Planet (WeChat ID: tech618) was exclusively informed that Spike (Li Jing), the head of the “Mid reading novel” project, and a product manager who had dug up from the vibrato, promoted two interesting things. Headline short video innovation product business. Two short video pairs of the standard vibrato speed version and fast hand speed version, set up around July this year.

A person who is close to the headlines recently told Tech Planet that Tan Siliang, the founder and CEO of Fun Head, “has a heart to make short videos.” For the company that is interested in the headlines, in the current situation of the advertising market is not prosperous, information and information products generally slow down, “going headlines” is the path that fun heads have to go.

In fact, the completion of the listing in 810 days, has refreshed the speed of Chinese companies listing, is facing a full-scale test.

Innovative products are difficult to get rid of the online earning model. The product-side “going headline” is slow to advance; the core members of the startup team have resigned, and the middle-level personnel have changed frequently; the most powerful meter reading in the new products has been removed, this year second. The quarterly financial report failed to produce a good transcript… These all pushed the funny headlines to the cusp.

As one of the “three giants in the sinking market”, the former head of the star startup company is on the road of “stall”.

“Leadering”Puzzle

There is no doubt that the funny headline also needs to be an “app factory” to build its own product matrix and build a business moat.

At present, the interesting headlines are pinning the hopes of slowing down and upgrading the data on the “rice reading novels” and innovative businesses. In the innovative business, short videos are a key item in the fun of the headlines. In March of this year, Tan Siliang once said that he would use a new product such as short video to increase the market share of the user’s total time to 2.5-3%.

Tech Planet (WeChat ID: tech618) learned that the short video project “Sports” is being carried out inside the fun headline. Spike and another former vibrato product manager, positiveAdvance two new short video projects, the standard vibrating speed version and the fast hand version. To put it simply, it is a short video aggregation product that adopts the online earning model.

“Whoever rushes out first will push it, and it may be merged directly later. The product will be quickly verified in the market in the early stage.” A former headline employee told Tech Planet.

The person also said that the verification cycle for a product is usually about 3 months. It is assumed that according to this standard, these two short videos will be launched this year.

In fact, the fun headline has been testing the short video field many times.

Before this, the former head of the fun headline, Li Lei, led the development of the independent short video app “Fun Multi Shot” and went live at the end of 2018.
  Regrettably, at that time, fast-handed and vibrato had already occupied the core short-video user population, and the “fun-multi-shot” that did not appear too many points on the product did not arouse the spark of the market.

Another short video product called “Old Iron Video” is also a rough process.
  The product was renamed three times and later renamed “66 Video”, which was later replaced by the later “Ball Video”.
  According to the June report of LatePost, the “ball video” is dominated by Android, while the user is sinking, and the daily life has reached several million.

However, Tech Planet did not find the product in the iOS and Android app stores. It is suspected that it has been removed. The exact time and reason are unknown.

Some insiders commented that the short video product is limited by the content. If it has always been a vulgar selling point, it will definitely not do much.

In addition to short videos, “meter reading” is also one of the core growth drivers of the fun headline.
  The fun headline captures the window period of free reading novels. In May 2018, it launched the “rice reading novel”. At the beginning of this year, it completed 14 million US dollars of financing. In the case of not relying on the interesting heads of App guides, only relying on its own customers, half a year. It has acquired 40 million new activation users, and the number of active users exceeded 5 million at the end of December 2018.

But this July, “M The “Reading Novels” was ordered to be rectified by the “Sweeping the Yellows”. During the rectification period, the “Mi reading novels” APP will suspend the introduction and suspension of new business for three months.
  This is also one of the key reasons for the decline in interest headline revenue data.

Fun headlines also launched a defensive product