“All the works of the same person have a theme: art creation is not an island, it was born in the group.”
Editor’s note: This article is from WeChat public account “Hedgehog Commune” (ID: ciweigongshe), author Yu Han.
www.lofter.com.
For some people, opening that URL and searching for any movie, novel, game, or even the name of a historical figure is equivalent to opening the door to a new world.
LOFTER is a light blog product based on social animation. The web is easy to launch in August 2011 and is now a center for secondary creation. In order to facilitate management, all secondary derivative creations are placed under the “Secondary” channel, and “Secondary” has also become the top recommendation of the LOFTER homepage.
The word “family” is no longer a new word However, many people understand it and stay in the simple “beautiful novel”.
In fact, although the same-sex love is especially common in the creation of the same person, the scope of the works of the same person far exceeds this.
According to Baidu Encyclopedia, the word “doujin” from Japanese is used in most cases to refer to the second creation based on existing texts, namely, animation, comics, games, novels (four Those who are collectively referred to as ACGN), film and television, and even those known in the real world, set up derivative works, such as humanities, fan maps, fan videos, and fan games.
Before the unified title, “the same person” is already a mature creative method. The typical works include “Jin Ping Mei” by Lan Ling Xiao Xiaosheng and Lu Xun’s “New Stories”. If the scope is further enlarged, Yu Wanchun in the Qing Dynasty will continue to write “The Ripple of the Water”, which was written in the Seventy-Year Water Margins, and that the “Three Kingdoms” by the popularization of the “Three Kingdoms”, and the sorghum continued. The forty chapters of “Dream of Red Mansions” are all works of the same kind.
Today, the same person created more in the ACGN field related to the second element, and gradually developed into a part of the UGC content industry, and interacted with the official. Especially in the shadow of the Internet, the creation of the same person has branded the imprint of the traffic age in terms of expression and cultural symbols.
In this gray area of morality and law, bothThe temptation of money is also full of pure love.
Everything can be the same person
Snowfish is a medical student and usually draws some pictures of the same person.
The figure of her companion, “Where is the devil’s coming to the world”, has nearly 10,000 heat on LOFTER.
Previously, her main acquaintances were created by the mobile game “Ark of the Ark” and “Fate/Grand Order (FateGO)”. After the release of “Luo Xiao Hei Ji”, she also painted a picture of the protagonist of the protagonist.
“Lo black Wars” colleagues: when the moon as I, Author: cod
Snowfish is not a professional student. In addition to being an interest class when he was a child, painting skills mainly rely on self-study. Most of her creative power comes from personal interests, such as “Where” and “Royal Black War”, which is created by her love of the film after watching the movie. Creating a person is both a way of relaxation for her and a social medium for finding the right people (people with common interests).
In 2018, NetEase and LOFTER jointly released the “Secondary User Survey Report after 90,00”, which pointed out that 22.3% of the young people who love anime after 90, 00 will conduct homosexual literature and painting. For the second creation based on creation, 60% of the creators will choose LOFTER to release the work.
The user “stupid stone statue” responded by knowing “what is the value of the same person”: “When you love the work, it is only natural to be inspired to create creative desires.” From this perspective Seeing that the production and quality of the same person can reflect the degree of spread and reputation of the original works to a certain extent, especially the popularity among the young people.
When most authors upload their work, they will bring along the original title, role name and CP name. LOFTER generates four generations of the same person’s secondary derivative creation list every month through the four indicators of subscription volume, participation volume, pageview volume and interaction volume generated by the statistics tab.
In August 2019, for example, the top three works that were created by the second derivative were “Where the Devil’s Angels Come into the World”, “The Devil’s Patriarch” and “Tomorrow’s Ark”. , and what is Wei Wu in the “The Devil’s Master”.
After zero every Sunday, LOFTER will also update the History Hall list, which is the total list of all the data from LOFTER so far.
LatestThe data shows that NetEase mobile game “Five Personality” “Magic Dao” and domestic animation “Bump World” ranked the top three in the list of popular works; “Full-time master” protagonist Ye Xiu, “Magic Dazu” protagonist Wei Wuzhen and Blue Forget Ranked among the top three in the popular role list. “Undertale” and “My Hero Academy” respectively topped the list of popular works in Europe, America and Japan.
Lofter secondary derivative creation history list, as of 2019.10.7
On LOFTER, everything can be the same person. There is no boundary in the creation theme. It can be a single person, CP, group image, or it can be a scene, setting, or action in a work. It can be to restore a certain story. It can be an extension of the plot, or even a brain supplement that has nothing to do with the plot. These works not only condense the fan’s love for the original, but also the vent of imagination and creativity that they have nowhere to put.
Take the Marvel movie as an example. At present, more than 90,000 users have participated in the Marvel label on LOFTER, and more than 50,000 users have participated in the label of the Avengers. The popular characters Iron Man, Spiderman and Captain America have participated in more than 50,000 and 40,000 respectively. 30000. Before and after the release of each Marvel movie, there will be a creative craze on LOFTER.
After the release of “Avengers 3”, half of the heroes with the demise of the tyrants, so many fans picked up their hearts. In the year of waiting for the reunion 4, a large number of cartoons about the whereabouts of the gray heroes were created. In some works, they waited for rescue in the void space, or entered a new world, and in other works they came. When it comes to reality, it comforts the audience “we will come back” – these comics are both a cure for fans and a good wish.
In addition to LOFTER, in the ACG forums such as Jinjiang starting point, Weibo super-speaking and semi-dimensional, you can find a lot of works created by your peers.
The last time a carnival happened in the summer of the past.
From July 17th to 21st, “Where the Devil’s Angels Come into the World” was broadcasted on a large scale nationwide, and the word of mouth soared. At the same time, the same person’s painters and writers began to work on LOFTER and Weibo, and the quality and quantity of the two creations also made “Wen” quickly become a hot spot in the fandom.
and a lot of twoUnlike the circle of peers in the Dimensional Ecology, the works of the genius of “Where” broke through the circle of fandom creation, and were widely forwarded by the marketing number, and soon flooded the homepage of popular Weibo and passers-by. In particular, the CP “藕 cake” of the 吒 吒 and 敖 , , , , , , , , 靠 靠 靠 靠 靠 靠 靠 CP CP CP CP CP CP CP CP CP CP CP CP CP Many netizens haven’t watched the movie yet, and they have already “snapped” the CP in the overwhelming figure.
This kind of brush-screen creation of the same person also reminds people of the grand occasion after the release of “The Return of the Great Sacred”. The same is the well-known IP, high-computation film, coupled with the American character style, the two films have spawned a large number of excellent genius works, and the creation of the same person has brought more traffic to the film.
In addition to this, there are also clubs that focus on the creation of their own people, such as Yonder Voice, a homologous music club centered on the Oriental Project; a fan exhibition dedicated to the release and exchange of their works, such as the exclusive exhibition Slash Only, Comicup devils are the same people, ComiDay Chengdu fellows and so on.
The gradual expansion of the creative and publishing channels, and the growing user base, in terms of market metrics, is increasingly possible.
From “Power generation with love” to “profitable”
Today, the same person created a chain of content production, the unofficial second creation began to contact with the official creators, and gave birth to a business model centered on “the same person.”
This was once the field of “power generation with love,” and it also had a new driving force.
Compared with the official promotional materials, the fan production directly produced by the fans is a very efficient means of Amway.
Netease’s mobile game “Yin Yang Shi” since its opening in September 2016, has used the exquisite style of the wind, the image of the gods and the game mode of the liver and the shackles. At the same time, the output of the works of the same person derived from the gods and games has seen a spurt of growth.
Among them, the comic book “Yi Yang Shi Shi Jia”, created by the cartoonist Liu Babu, depicts the player’s familiar game stalks in a witty comic book, becoming one of the most popular and popular works. .
A large number of acquaintance works, the intuitive feeling is that “Yin Yang Shi” is a good game. For users who are familiar with the second element, the painter and the scribe of the home page begin to produce the works related to the Yin and Yang division, which is equivalent to the guarantee of word of mouth. For users who are not familiar with this field, the accomplices of the same person can also be reached. A very good publicity effect.
In addition, Guo Man’s “Bump World”, the novel “Full-time Master”, the game “Oriental Project”, the VOCALOID of Hatsune Miku and Lotte, can be counted as a circle of family development or growth.
and fan worksGrowing up together is the creator of the same person. The large number of producers and writers with good quality were originally called “big”, and later they were derived from the words “mother”, “great giant”, “big touch” and “big hornworm”.
Most of the “big” have their own fan base, and even become a KOL with a certain voice in the circle. Many fans have changed from chasing works to chasing “big”, and in which circle “big” is produced, they will follow.
To this end, LOFTER will also give “creative certification” to creators such as literary and painters, and use them to promote user growth and increase user stickiness.
Image taken from Lofter# bump world# tab page
This model is very similar to the idol industry in the age of traffic, and naturally escapes the market.
Smart content producers also saw the power of accomplices and creators and took the initiative to include them as part of marketing tools. Many movies (especially animated films), variety shows, and games will find well-known painters and writers in the circle, and through their commercial creation to achieve the goal of soft Amway.
In April, “The Unexpected Yinyang Masters” was officially adapted into an animated work, produced by NetEase.com, and published on the copyright video including the B station. It has more than 670,000 follow-up users and more than The total volume of 26 million.
Another interesting phenomenon is that the official will also launch his own works on the basis of the original work. A typical example is the Harry Potter series of derivative novels “Where are the magical animals” and “The Magical Quidditch Ball”, broadly speaking, the creation of the same person in the Harry Potter universe.
These two works further enriched the magic world without disturbing the original plot, and were sought after by fans. In particular, the film of the same name adapted from “Where is the Magical Animal” once again set off a magic wave around the world.
In addition to the traffic and word of mouth brought to the original work, the work of the same person itself has a very high liquidity.
The film released in 2015, “Fifty Shades of Grey” used the $40 million production cost to smash the $571 million box office worldwide. This is also the first mainstream commercial film based on the fiction.