Douban enters the stand-alone mode of operation.
Editor’s note: This article is from the WeChat public account “Entertainment Industry” (ID: yulechanye ), the author of the North.
Perhaps Douban users can’t think of it. One day, they will need to go to Weibo to find friends.
The next day the goose group walked, think about it…
The next day the broadcast stops, I also want it…
In two days, Douban was hidden in three groups, including the melon group, the boat group and the goose group.
Goose group and melon group, known as Douban two flow groups. After the 30-day rectification in May, the Goose Group ushered in the snow again this year.
This “gossip group” with 600,000 users entered the island state. The original members of the group can still post, but users who are not in the group will not be able to see the related news.
After the 5th, the Douban homepage no longer displays real-time dynamics and enters the stand-alone working state. Regarding the reasons why Douban’s broadcast stopped working and the group was hidden, the official did not give a explanation, and entertainment sir was not good.
But the watercress at the moment, the whole person diving, seems to have returned to ten years ago.
Two faces of Douban
As usual, entertainment sir opened its own Douban homepage, broadcast status, book audio and video reviews, and things are also there. Can add tag audio and video, photos, etc., the content will still appear on the corresponding page, but no longer update the real-time dynamic broadcast, the timeline stopped on October 5, 2019.
The whole page reveals a dead air, like the “zone” in the Tarkovsky film “Stalker”, with no signs of living things.
After the two major traffic groups in the snow, Douban broadcast stopped the dynamic update indefinitely without warning.
At present, other functions of Douban are still normal, users can still send logs and broadcasts, but these dynamics no longer appear on the timeline, unless you click into your homepage, Friends will no longer see your dynamics.
Fortunately, today’s official response, dynamic features can be restored after half a month.
The number of doudus in this watercress is more like the event fermentation center than the personalized Douban broadcast.
In addition to the literary and artistic style of the word-of-mouth axis of the film and television works, Douban also has a famous gossip face – various groups, of which the goose group and the melon group are called the material library of entertainment gossip.
The original name of the goose group is “Gossip is coming” (also called eight groups in the past). Although it has been criticized by countless Douban users as “Douban IQ Basin”, this has over 600,000 members, and the topic content is from entertainment stars to social hotspots. The group that consumes rights and rights has always had an energy beyond imagination.
I have to admit that the goose group is almost no one in the field of entertainment gossip. In those years, there were countless network hot words, star stalks, and so on.
The donation is Yang Mi, Li Yifeng is “not to be said”, Yang Ying is the only “she” in the group, and Huang Xiaoming has turned into “green and dark”. The goose in the goose group has a unified and tacit “scared” and The ability to create topics is comparable to the sub-hands.
Before being hidden in the snow, there have been countless times of news that the goose group account has sold nearly a thousand pieces. After being hidden in the snow, even some netizens broke the news that the members of the goose group have organized a discussion thread to report the post, charging 60 per person.
Douban as a content community App, gossip This face is vital to the retention of the user. After all, no users have no ratings, and social relationships are just one of the best ways to stay in the community.
Douban’s interest group, the number of active users is large, the content update frequency is fast, and the content interaction atmosphere is good; while the Douban broadcast, the privacy is strong, the user community isolation is high, and indeed the spirit of different people is realized to some extent. corner”.
Douban does not use the acquaintance relationship chain as the main product design, and the distinctive hobby classification allows each bean user to exist in an independent parallel perspective.
One-handed goose group eats melon, and there are also a handful of users who write high-scoring movies. No new interface in new yearsUnder the “old” environment of functional support, the activity of the Douban group is still the leader of the content community. Douban has decentralized product features to the extreme.
How many times do you pass the Douban?
“Profit is not vulgar at all, only vulgar is vulgar.”
The first book of Douban is “11 untitled military strategists who sacrificed before the founding of the People’s Republic of China.” The first snow group called “Southern Weekend.” Huang Jixin and Hu Weibao knew that they were engaged in a cold start, and the first batch considered the invitation code in Douban. Counting, Douban is already 14 years old.
In the ever-changing Chinese Internet company, Douban is more like a heterogeneous one. It has longevity, high user stickiness, and good activity. There are hundreds of millions of diehards, but it is difficult to answer the question of profitability for a long time.
On the one hand, the founder of Douban, Abei, is similar to and not similar to all the Internet amnesties. How does the Internet trend change? Abei is never moving. (From Feng Dahui’s answer to the question, Abei is A person who does not move as a mountain.
He insisted on the relatively pure fairness of the Douban film review, the management of the group topic by the administrator, the sale of the score, a small amount of advertising, etc., and even claimed to be “free forever” to the user.
On the other hand, it is not easy for Douban to maintain a high-cold image that is not smouldering. Perhaps you don’t know, the latest round of financing of Douban stopped in 2011, and it has been 8 years since.
Until February this year, Douban FM received strategic financing from Yuxin Capital and Tencent Music Entertainment Group. This project, which once valued Douban, was added to the music streaming media after the revision.
In a certain sense, the watercress started with the book and the sound of the book, and the Douban, which is based on the “long evaluation of the work”, has indeed become the vane vane of film and television works, and can even affect the box office to a certain extent. This position is in stark contrast to its weakness in business performance and transformation.
Profit problems have been plaguing Douban for a long time.
For many years, Douban’s pop-up ads, dynamic maps, and Flash are rare. Even for advertisements, most of them are subject to user preferences. Abei abandoned the large-scale profit from advertising. He does not want to use the way of fishing and fishing.Lee, he does not make quick money, so that countless “dream-like entertainment circle” hate the teeth and can not dry it.
In May 2012, Douban has been on the line of Douban reading works and movie tickets “online selection” function; Abei has also worked hard to open up the field of knowledge payment, Douban time to pay for knowledge, invite academic elites, young rookies, industry experts , launched a paid column; in September 2013, it launched the Douban thing, trying to divide the business into e-commerce; in 2016, it announced the establishment of the spaceship film industry, cutting from IP to film and television production.
However, after so long, Douban, which has a large number of supporters and unscrupulous products, has not yet been able to find a large-scale profitable business model.
For the group and broadcast in the storm, these two sections belong to the important branch of the Douban social community and are the social communities that Douban has always been proud of.
Although the market sings the traditional interest community, the activity of the Douban team and the broadcast has never let the North North disappoint, which is an important contribution to the stickiness and duration of Douban users.
But according to the data of Yiguan Qianfan, in the first quarter, the number of active people in Baidu Post Bar and Zhihu is higher than Douban, and the number of active people in Baidu Post Bar is almost 10 times that of Douban, and Weibo and today’s headlines are well deserved. The head product, whether from a registered user or MAU, is able to crush the watercress.
Now, the big head group is hidden in the snow, and the personalized broadcast is stagnant. Is it really a problem to find the whereabouts?
But in any case, as an entertainment user of Douban, no matter what kind of evaluation people give in its commercialization process, it is always trying to become a rare land for loyal users. The content of the “Douban” column at the bottom right of Douban has never changed in more than a decade.