The main theme film becomes the national card “punch” necessary
Editor’s note: This article comes from WeChat public number ” new Jingwei “(ID: jwview) , author: Zhao Jia Ran.
During the National Day this year, several major melody films made a big splash, creating the “best national day file”.
As of 0:00 on October 8, according to the “China Box Office” data, “I and my motherland” has a total of 2.217 billion yuan in the mainland, and “China Captain” box office has reached 1.972 billion yuan, “Climbers” The box office was 823 million yuan, and all three films were released on September 30. The total box office has exceeded 5 billion yuan. According to the cat’s eye movie professional version of the data, this year’s National Day box office (between October 1-7) has reached 4.384 billion yuan.
Screenshot source: China Box Office official website
The 7-day box office broke 4 billion, more than double last year
According to the cat’s eye movie professional version data, from the box office of the National Day holiday (October 1 to October 7), the national box office of 2016-2018 was 1.588 billion yuan, 2.411 billion yuan and 1.908 billion yuan respectively. . The results of the box office of 4.384 billion yuan during the National Day this year were 113.57% higher than the same period last year.
After the three main melody films, many listed companies participate in the issuance, joint production, and joint issuance. According to statistics, there are more than 80 production and distribution companies in the “National Day Three”, many of which are head and television companies.
Movie Poster Display Card, Zhongxin Jingwei Zhang Yanzheng Photograph
Specifically, “My Country and My Country” are backed by Huaxia Film, Bona Film, and Alibaba Pictures, and the main producers include Light Media, Wanda Film, Cat Eye Entertainment, Huayi Brothers, etc. “Climbing” was produced by Shanghai Film Group, Huayi Brothers, Beijing Culture, Wanda Film and Television, etc.; “China Captain” was produced by Bona Film, Ali Film, Huaxia Film and so on.
A few days ago, the company has disclosed the revenue of the National Day box office. According to the Shanghai Film Announcement, as of October 6, 2019, the company expects to receive a comprehensive income of RMB 7 million to 17 million for the movie “Climbers”. Wentou Holdings said that the company’s investment in “My and my homeland” generated a box office split income of between RMB 1.85 million and RMB 2.05 million.
The main melody movie becomes a must-have for punching cards
Zhongxin Jingwei (micro-signal: jwview) learned that many consumers choose to watch many movies during the National Day, and even “three-part brush.” In addition to the three major melody films that have received much attention, the animated film “Snowman Romance” released on October 1st and the films of Yu Wencun’s “Where the Devil’s Angels Come into the World” and “Luo Xiaohe Zhan” have also caught up. The ride of the National Day stall.
Ms. Shu from Beijing told Zhongxin Jingwei that during the National Day holiday, she did not choose to travel, leaving more time for the family, and replaced it with “the cinema day trip”. “I planned the time to watch the three main melody movies early, and bought three movie tickets for the same day.” Ms. Shu said that the popular theater must book tickets in advance, and she likes to occupy the middle position. Place an order once you release the ticket.
Mr. Zhao said to Zhongxin Jingwei that he believes that the main theme films such as “My and my motherland” are not only suitable for all kinds of people, such as relatives, couples, etc., but also an excellent way of education for young people. “Some commercial films have a lot of coffee, but the children feel that they can’t leave a deep impression after watching them. But after watching the main theme film, children can deepen their feelings through communication and communication and gain knowledge.”
Talking about why this year’s National Day melody is very popular, Fu Yalong, deputy general manager of Yien Solution Center, told Zhongxin Jingwei that the main theme film is not only Huang Zhongda Lu, but also can be expanded under the mainstream values. There are many themes and types. The key is to innovate the narrative and the aesthetic language of the film under the theme of grand ideas. The innovation of Chinese-style theme, the combination of real plot and patriotism is an important reason why the main melody film can be welcomed by the market. Fu Yalong also said that the main melody film should be good at using the operation mode of commercial movies, paying attention to audience coverage in terms of subject incubation and actor selection, especially the viewing needs and viewing of young audiences.mood.
In addition, the industry analysts said that the National Day file and the Lunar New Year file have similarities. The Lunar New Year is mostly a comedy and other films that fit the Spring Festival family atmosphere; while the National Day is another important festival, the main theme film coincides with the national celebration. The atmosphere, at the same time coincides with the 70th anniversary of the founding of New China, so it is more in line with the mentality of the people. Overall, the annual box office of the movie is on the rise. Although the pace has slowed down in 2015 and 2016, the overall film market potential is still very large.
China Merchants Securities believes that in the past, the film and television market experienced a round of “shuffle”, removing “bubble”, cleaning up a group of small and medium-sized participants in the tail, and enterprises with quality and standard problems. The overall industry concentration is expected to increase. With the marginal relaxation of policies, the film industry is expected to bottom out.
Hua Tai Media pointed out that this year’s National Day box office is mainly contributed by “My and my motherland”, “China Captain” and “Climbers”. The above three films are the main melody films, which fits the National Day holiday atmosphere, and overall The quality is high. From the scores on the cat’s eye and the watercress, the average score of the 19th National Day film is about one point higher than that of 18 years, which promotes the audience’s enthusiasm for filming and jointly creates the excellent performance of the National Day movie market.