As the income of residents increased, the consumer groups of high-end liquor changed from the previous three public groups to the middle-income class, and the liquor industry once again ushered in a recovery in 2016.
Editor’s note: This article is from “财经” magazine APP , Reporter | Zhang Jianfeng, Edit | Lu Ling.
In Guizhou, Sichuan, etc. The province, liquor industry is one of the important pillar industries in the region.
Figure / Zhongxin
On August 30, 2019, the price per share of Kweichow Moutai (600519.SH) closed at 1,142 yuan, and the market value reached a new high of 1.44 trillion yuan. The stock prices of first- and second-line wine companies such as Wuliangye (000858.SZ) and Gujing Distillery (000596.SZ) also hit record highs.
Behind the enthusiasm of funds is the result of a strong recovery in the liquor industry since 2016. Under the rising trend of consumption and the promotion of high-end consumption, the liquor industry has become a backbone of the Chinese consumer goods industry. According to public data, in 2018, the above-scale enterprises in the Chinese liquor industry completed a total sales income of 812.2 billion yuan, and realized a total profit of 147.645 billion yuan, an increase of 10.20% and 23.92% respectively compared with 2017. It is an uncompromising production and sales boom, which contributes significantly to China’s economic growth. In Guizhou, Sichuan and other major wine producing provinces, the liquor industry is one of the important pillar industries in the region.
The development of the industry has not been smooth before. As the main consumer goods for communication and communication among the Chinese people, the liquor industry has developed from the small workshop in the early days of the founding of New China to the current large-scale operation. The course has been ups and downs, and the glory and the downturn have alternated.
The selection of several national liquors from the founding of New China to 1989 and the pilot liquor in the early 1960s not only established the brand pattern in the industry today, but also confirmed the three basic flavors of Qing, Concentrate and Sauce.
The liquor industry ushered in a rapid development after the price was released in 1988.