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Before my milk tea marketing was widely circulated, many friends came to ask questions about the franchise industry, covering catering, small commodities (fruit fresh vegetables), small supermarket convenience stores, decoration, face payment, and even Car beauty and so on, a small number of people are asking if a certain person can join, and most of the people who ask after joining the group feel that the money is not coming back.

This makes me feel uncomfortable. In this year, everything can be joined. As long as it is something that does not make money, it can be used to engage in fraudulent money.

Sure enough, cheating money is the core competitiveness.

In view of the fact that the entire franchise industry has a relatively simple and unrealistic gameplay, and their dreams and riches hide the nuclear arsenal of leeks harvesting, I would like to talk about joining this.

I hope that after reading this article, I will be able to take a good seat and give my life a chance to protect my wallet and be alert to the brainwashing of all the franchisees.

The money that people say is to say to yourself.

Not for you.

As long as you open a shop, everything can be joined, from milk tea snacks, yellow pheasant chickens, to car wash supermarket sex toys, you can say that you are joining this leeks field, as long as you want to find excitement, there is always The sickle is waiting for you.

A lot of ordinary people are thinking about which ones they can join to make money, and even when joining can make money, I feel that they are really ignorant of the cruelty of the world. Kindness and morality limit their Imagination.

When I was in the auditing of the year, the first thing that the master taught me was not professional knowledge, not observation, not negotiation skills.

It is to read the Criminal Law 10 times, and then read it every month, because we may use it when we issue the audit report.

It may be used on the target, or it may be used on our own.

The law is the minimum standard of ethics, the bottom line of everything, and the foundation for doing business.

The foundation is unstable, and the above building is gorgeous again, because it only takes a small amount of wind to collapse.

So when you are thinking about whether you want to join the industry, the first question you should think about is.

Is this thing legal? Is there a record? Can the three parties verify? Will you run with a shot?

Of course, joining or franchisingIt is legal in the country itself, so don’t worry about it.

What you have to figure out is whether the brand you joined is really franchised by the Ministry of Commerce.

A very sad reality is that there are four-digit brands in the entire market with franchise filings, but the brands that are engaged in joining are close to 7 digits.

This means that you have access to 100 franchise brands, at least 90 of which are not licensed by the Ministry of Commerce.

This filing is a threshold, just like a diploma.

It’s not that there must be no talents in high school students in colleges and universities. It can only be said that the probability of talents is higher in those who graduate from school. Because the college entrance examination has been screened once, the company can quickly use academic qualifications when recruiting. Screening personnel, such high efficiency, low cost, and good results.

In the franchise brand, it can’t be said that there is no swindler without filing. It can only be said that the franchised brands that can get the record are all brands that have been reviewed by the official institutions, and have the most basic strength guarantee, so you are When considering joining, you can use this threshold to screen out more than 90% of the participating brands.

This is the first step to consider joining. If you are too lazy to do this or don’t know, you should not give it to others.

Unless you are engaged in a public welfare mentality and want to provide fertilizer for the leek business, then I respect you as a strong man.

How do I check if a company has a record?

Check the commercial franchise information directly, remember to find the website with the gov (government agency) in the link.

The standard website is shown in the figure, and gov is recognized.

We casually search for a few well-known regular franchise brands to see Look.

赛百味

KFC

Family convenience store

a little milk tea

This site is very easy to use and can help you identify one The so-called joining of the brand is not recorded by the Ministry of Commerce. If there is no filing, then it is recommended to leave more attention.

In addition to filtering the filings, more importantly, it can help you identify the cottage.

Everyone knows that when a search engine searches for information, the probability that you see the advertisement is higher than that of seeing useful information. As long as you are willing to pay, the engine’s ass are very flexible, where is the money? They are where they are, very real.

When you search for a certain brand directly in the search engine, it is often not the official website, but the various cottages, or simply, it has nothing to do with the brand, spend money to put it, and then lie You join their home.

Lake Kok Lane has a total of one hundred stores in the country, and there are thousands of fake shops, all of which are credited by the cottage.

When you use this website to search for a brand, you can often give the corresponding company name. When you are seeking to join, you must look for the authorized company with the main company and the company. To call the headquarters to verify the agreement, other companies that are not related to it, no matter how arrogant you are talking about, are liar, see clearly, are liar.

In addition to passing the verification of the Ministry of Commerce website, you have to consider a very practical status quo, whether a company has this brand.

Before Hangzhou had a franchise company, which had a XXX tea, which was a record brand. At that time, it was quite hot. Then many people went to seek to join, but the other party said that this XXX tea was not open recently, and it is recommended to join them. A new brand, called YYY tea, many people really believe this set, joined YYY tea.

The result is that YYY tea itself is not filed (this company only has XXX brand for filing), and the brand of YYY tea belongs to another Chengdu company. The YYY tea of ​​Hangzhou company is not at all. my own.

The people who finally joined, all of them have no money, because of brand problems, even large shopping malls can’t get in, there are my classmates inside.

Understanding, before joining a brand, you must first see if the brand is filed.Then it depends on whether the brand is related to this company. It depends on whether the company holds the trademark. This is the most basic step.

This step is not resolved, and everything is white.

Of course, even if the business genius joins the cottage, he can play a day, but the question is why do you not take the franchise fee to eat and drink?

When you find a formal company with a regular brand, can you save money with peace of mind?

Unfortunately, no.

If you encounter a cottage or unregistered pheasant brand, then at best it can only be said that the car will be blown up on the road.

If you have found a formal brand with great pains, you have only found a correct way to die, and finally you have to blow it up. The difference is whether it is a direct bombing or a half-way bombing.

Joining this road, by 2019, it was basically smashed, and the road was full of predecessors who wanted to refund and dream speakers who didn’t have enough.

This is actually normal and very realistic.

Because the vast majority of people are simply not suitable for joining, they are only suitable for honest work. The high-yield counterparts are always high-risk. The people who can bear high risks are very few. Most of them think they are self-righteous. I can bear it, and after the accident, I cried and shouted.

Affiliate or open a shop by yourself, essentially doing business.

To do business, to put it bluntly is the process of realizing the superior resources that you have mastered.

Don’t care what this resource is, whether it is a network of contacts, a family relationship, a special source of goods, or an exclusive secret, even if it is a large amount of money, if you want to do business, you must be in a Try to maximize the use of your resources, and you should be an expert in this field.

Only, there is a possibility of survival.

A senior sales in the medical field, with rich experience in industry pricing and drug application scenarios, and a large number of doctor resources and internal prices of various pharmaceutical companies, he came out to open his own pharmaceutical agency No one will feel unreasonable. Experts come out with their own resources. It is so natural that he even comes out with orders.

This is called business. Doing business is a natural thing to maximize the benefits of your superior resources.

And what about the vast majority of people who think about doing business? I summed it up.

I don’t know anything about the industry. I have never done this before. I have seen the hot pot restaurant opened in the summer and the open-air barbecue in the winter. These money don’t know where it came from.

For the romantic fantasy of sand sculpture in the industry, especially coffee shops, flower shops, bookstores, tea shops and petsThe store is the five major cancers, thinking that the years are quiet and can make money. Recently, the cat coffee is newly emerging, which is a polymer of coffee + pets, which is called a tumor 2.0.

The concept of cash flow is zero, and there is no basic knowledge of cash management and leverage at all.

There is no cash reserve and anti-risk ability. If there is no concept of cost, then there are hundreds of thousands of thousands of steel shovel. I still want to eat for a lifetime. If I don’t make money for a few months, I will go bankrupt.

The management ability is 0. I have never managed more than 3 people. I don’t know how difficult it is to manage people.

Insufficient ability to do things. In the past, I only had experience in working. I don’t know how cumbersome a company’s processes are, and I have no experience in taxation and inspections.

Insufficient ability to deal with people, do not know how to negotiate with suppliers, can not get the most advantageous price.

Even many people don’t know what it’s like to do business. They just think that they can collect money when they open a store. This kind of person doesn’t want to be in real life.

Sometimes I have to sigh, many people really live in their dreams and need social education.

If you see this, you feel that although you are very upset, you don’t know much about joining, but you think that Heaven must not pay attention to you. You think you can, then I will ask you a few specific questions.

Before I threw out the soul of the milk tea 3, today, since writing the entire franchise industry, I intend to upgrade the soul 3 question to soul beat type 5, which is suitable for most investment pits. I suggest you Thinking about these issues carefully may be good for your life.

These problems may be a little bit painful, but the pain is better than if you don’t want to go in and kill.

This beating is my gentleness.

Question 1, how much do you know about the industry you want to join? Have you ever worked?

The core of this question is the ability to test your information. If your information and your opponent’s information are asymmetrical, the only result is that you are cut off.

Playing cards have been played. A newbie and a veteran play cards. As long as the veteran is not a sand sculpture, the novice is often difficult to win because there is not enough understanding of the rules and there is not enough experience.

The same is true for joining. You don’t understand an industry, but people know that people can cut your leeks, and the information is poor, and the world is so naked.

If you join a tea shop, do you know the SOP of milk tea? Do you know what the concept of passenger flow is? How to manage your employees and not let them steal money? How do you make a good relationship with the landlord and not let him sit for you? How to guarantee the cost of not being taken out of the platform when opening a takeaway? How to manage the shelf life and brand of raw materials?

If you join a small hotel, you are a crowd