Fast fashion and big defeat.
Editor’s note: This article is from WeChat public number “Youth Finance Development Association” (ID: xrich666)< /a>, the author Shen Gongzi.
For global straight boyfriends, there was a big positive news a few days ago: American fast fashion brand Forever 21 in September On the evening of the 29th, I filed for bankruptcy in the United States and officially cooled down.
According to US media reports, 178 Forever21 US stores plus 350 overseas stores will be closed soon.
In the face of Forever 21’s dazzling signboard, the straight men will inevitably not produce a speechless refusal. Now it’s falling, naturally it makes people happy:
Finally, you don’t have to accompany a female ticket to visit a maze-like clothing store.
△There are foreign younger brothers who spit on the Internet and go to the Forever 21 with their girlfriends to experience the “human hell”
△Forever 21 in Nanjing Road, Shanghai was once a straight man’s nightmare
Just kidding. Forever 21, a fast fashion brand, has become a Yale-Sallon in the hearts of fashionable young people in many cities with massive clothing products, bigger than bigger stores and a sense of speed.
Today, this brand is offline in the offline customs stores around the world. YouTuber, who had good things in the United States, went to the store and found that the previously busy store had turned into a garbage station.
△The original storefront is now unattended
Where is Forever21 going wrong?
The American Dream of Koreans
Forever21 is not an authentic American brand. It was founded by a pair of Korean couples, Zhang Dongwen and Zhang Jinshu.
The history of the brand, the strength of what is called the contemporary large American Dream, afraid of even the inspirational “Chinese partners” The ambition of this ambition must be self-sighing.
After coming to Los Angeles, as a three-person without money, no diploma, and no language, waiting for them is a familiar story: Doing miscellaneous in the barber shop, washing the cups in the cafe, and working as a volunteer at the gas station… All the low-paying jobs have been done by them.
In the later memories of the Zhang family, during that time, it was common for two people to work 19 hours a day.
However, one point of harvesting, in three years, the Zhang family saved more than 10,000 US dollars, they discussed Use this startup fund to do your own thing.
△Forever 21 founder Zhang’s couple
Zhang Dongwen is a very thoughtful person. When he was working at a gas station, he always liked to talk with customers. When he chatted, he found a commonality: At that time, many bosses who started a good car were doing clothing business.
So, in 1984, Zhang and his wife rented a 25-square-meter facade and named their store Fashion21, officially Start selling clothes, this is the predecessor of Forever21.