“Positioning is a company’s strategy. You have to figure out what you are taking and what you are. I give up what I get. You must be like a nail in a market. You have to be particularly sharp to get in.”
The essence of positioning is to make a company “first” in a certain field, or to create an area that can become “first.”
On September 24, 2019, Trout & Partners, the world’s leading strategic positioning consulting company, successfully held the 50th anniversary of positioning theory in Shanghai, a number of famous companies from all over the world. The company deeply shared the experience of standing out through positioning and becoming a global and regional industry leader.
Professor Zhou Qiren from Peking University National Development Research Institute finally made a wonderful finale review. Professor Zhou concluded: “China should continue to move forward in the practice of positioning theory, and move toward a direction of division of labor that has become more refined with changes in income, concepts, and environment, and ultimately achieves an increase in national income and wealth. Big goal.”
“Positioning is a company’s strategy. You have to figure out what you are taking and what you are. I give up what I get. You must be like a nail when you enter a market. You have to be particularly sharp to get in.”
“The user’s mental choice is a moat. Every 10 people ask him who will first think of the used car. If there is no prompt, there are 6 people who will say that I will go to the melon to see. You are doing it in the user’s mind. When it is a very large interception, it is a great wealth. It is a very large moat. It is difficult to be replaced. It is very difficult for anyone to come in again.”
“The so-called positioning is that in a certain field, your moat is digging deeper and deeper. It is a constant superposition. Don’t ignore the power of compounding over time. When you are constantly superimposing the moat, it will one day. It will be very high.”
“This is creating value for the user, which is the heart of the user. So when the user knows this entrepreneur, he wants to create a trading platform for us without a middleman link, he will give you Opportunity, he will turn these negative things into a positive understanding.”
“The rhythm of entrepreneurship is different now. Now it is necessary to allocate resources efficiently and use a short time to finish a war that can be dominated. Under the current competitive situation, we must establish our own ecology.