“Spike, the project leader of the rice reading novel, has set out to prepare a new short video product.”
Editor’s note: This article is from WeChat public number “Financial Graffiti” (ID: caijingtuya), author Stone Jin, editor: tuya.
According to the company’s intelligence expert “Financial Graffiti”, at the end of September, the main body of the rice reading novel is no longer a wholly-owned subsidiary of QTT.US, and the latter also withdrew from the novel. The ranks of shareholders.
The sky-eye search information shows that on September 29th, the main body of the rice-reading novel, Anhui Zhangduan Network Technology Co., Ltd., has undergone industrial and commercial changes, and the main body of the interesting headline, Shanghai Jifen Culture Communication Co., Ltd. There is a 100% share of the rice reading novel, which is transferred to Xu Yuting and Gao Min personally.
This also means that the rice reading novel has been stripped of the headlines and will operate independently in the future. Prior to this, Mi read novels have completed a $14 million Series A financing (The fun-filled novels of the headline have completed a $14 million Series A financing, and the net text has revived. It can be said that at the time of the “unblocking” of the time, the change of the business of the novel is also worth pondering.
In addition, Spike (Li Jing), the project leader of the rice reading novel, also started to prepare a new short video product not long ago, which will inevitably distract some time and energy.
On July 15 this year, Beijing and Shanghai’s “anti-vice and pornography” offices jointly published online news, press andCultural law enforcement departments and other departments have interviewed Jinjiang Literature City, tomato novels, and rice reading novels, and have demanded serious rectifications on issues such as pornographic publications. According to the nature of the problem, the revision period of the rice reading novel is from July 16 to October 15, for a full three months.
The first quarter of 2018 and the unaudited financial report published in the first quarter of 2018 have disclosed the performance of the rice reading novel for the first time. In the case of almost no interest in the lead, it is already by the end of 2018. There are 40 million active users, DAU (daily active users) reaches 5 million, and daily usage time is 150 minutes.
In the senior management team, former Tencent OMG Zhonggan Zhao Qiang (Apple) has also joined the fun headline as the CMO chief marketing officer, responsible for the commercial sales operation direction, reporting to Tan Siliang (Eric), together with vice president Guan Qiang Coordinate all matters of commercialization. ( interesting headlines appointment Zhao Qiang is a CMO. He was previously the head of the OMG regional portal business in Tencent.