Entrepreneurship is the most successful probability in every link of capital, product, technology, operation and marketing.
October EClub is targeting the issues that all businesses will encounter “traffic” + “marketing”. In the second half of 2019, the pressure brought by the economic downturn began to become more prominent. The Internet dividend continued to dissipate. The head company shouted every day. The concept of private domain traffic was frequently mentioned. The online time of users in first- and second-tier cities was divided by the head company. There are not many left. In this case, the difficulty of survival of enterprises has become more and more prominent. So that most startups are marketing; tapping market opportunities; finding and retaining paid customers has stopped. Then, how do start-ups look for survival space in the cracks of the head company? In the initial situation, all the conditions are not complete, how to do marketing, where is the answer, EClub tells you online in October.
The company has just been established, how to find marketing positioning?
What should I do if there is not enough ammunition to support the company’s marketing system at the beginning of the business?
There are not enough people, how should the marketing plan be settled?
The product is online, and the community urgently needs a cold start. How do you go from 0 to 1?
Startups do marketing, you have to know these points
First: Where is the marketing starting point for start-up projects?
The starting point for a start-up project is to meet the small needs of a small group of people, so the first thing you need to do is to find the potential customer base of the project and then market the potential customer groups;
The resources of the start-up project are limited, and it is impossible to do marketing activities on a large scale. Therefore, it is necessary to start from precision marketing, and the precise channel is the key. Some people have channels to find this small group of people, start brainwashing mode, and finally let users remember your products and accept your products
Second: How to let users remember your product
Users are concerned about the product features you display. What the user really wants to feel is the product’s embodiment of value. In a word, what is the value of your product?
Third: How to tap the core value of start-up products from human nature?
What really attracts users is not humanity, but the weakness of human nature, namely greed, laziness, snooping, jealousy, pornography. In the process of integrating these kinds of situations, we are simply trying to find a way to correctly express the core value points of your product.
What is this method? I think it is not humanity that really attracts users, but the weakness of human nature. What is the weakness of human nature?
Fourth: High-priced unit price company, how to quickly get started?
The so-called traffic and marketing is just a platform for transformation. The bigger the table is, the more games can be sung, but the final result is only a transformation. If the conversion rate is high, then it is used. There is reason to reduce the resources on the platform, and corresponding to the B-end enterprise, the problem becomes a product with high customer price and long decision-making chain. How to achieve rapid conversion to ensure the continuous flow of the company’s previous capital chain. As a B-side startup, how can it be transformed through marketing? How to quickly convert through marketing?
In order to help our founders to think about these issues, we will invite two marketing tycoons and a conversion expert to invite you to market how to start a startup and how to mine core values. How to achieve efficient conversion to do an in-depth discussion
. At the same time, we also invited nearly 300 founders of each track to join you:
1. Share the pits that start-ups step on in marketing;
2, teach you how to start the product when the funds are not sufficient;
3. Dismantling the marketing rules of the company;
4. Build a marketing structure that matches startups
Last remember: the end of marketing is humanity, the ultimate goal of the product is the user! The first step in the survival of a startup is product marketing
The “EClub Creator Club” aims to help entrepreneurs solve problems in the development process of networking, financing, growth, etc. by leveraging the nine-year venture capital source and empowering early-stage startups. Through the perspective of the media, entrepreneurs can see farther, and the resources of the industry chain can make entrepreneurs more stable.
The “EClub Creator Club” deeply polishes the membership rights and provides member services for the early entrepreneurs with five links: network connection, financing guidance, brand planning, personal growth and media services. It fully supports the rapid growth of start-ups. Industry chain resources empowerment allows entrepreneurs to focus more on their core business.
Follow-up, we will invite more top institutional investors and entrepreneurs of star companies to create a wonderful private sharing for the members of the “EClub Creators Club” based on the four modules of the entrepreneur’s growth. Stay tuned!
Welcome to be a member of [EClub Creator Club] and enjoy the long-term empowerment of ecological resources.
The first phase of membership can be enjoyed
The first batch of recruitment price is 3600 yuan / year
(Original price 8,000 yuan / year)
Member service is valid for one year, click here to register or scan the QR code above, we will be 7 working days Internal audit, after the audit is passed, a staff member will contact you.
