Keep Zen-like focus and iterate in the same direction.
Editor’s note: This article is from WeChat public account “I still speak without raising my hand” (ID: JustBB2), author Zhou Hang.
Cover | Learning “social networking” to find the first sharp knife
I talked about my understanding of innovation in a previous article. These three things can help you find innovation:
1. Find long-term, real, and universal issues
2.Propose a simple and accurate solution
3. Pursue a rational and sustainable income growth model
Continue to talk about innovation today. When you find a “true question,” how do you find the first knife for innovation?
■ A great dream of not being able to start meets a sharp knife
After contacting so many entrepreneurial projects, I often encounter entrepreneurs of this type.
His dreams are great, to be a great company and solve great problems. When you listen to his story about his own business, he feels magnificent and full of “high-precision” words. After half a year, you saw him. He is still solving the huge problem. After two years, he still insists on doing it, but he feels that he can never really start up.
Why is it so complicated? heOur answer is probably like this, saying what kind of particularity the industry is in, so we have to do something complicated. But since it is a startup,
What are the characteristics of a startup?
That is no company:
No money, no resources.
Do you think that this thing can you do? Why do investors give you money? Why do good people follow you?
So you need to recognize this One point, the early stage of the venture was the reeling company, nothing, even now the big companies are changing from the shackles, this is the entrepreneurial situation we are facing. The bigger the dream at this time, the easier it is to be ridiculed. For example, you say that you want to change human beings and bring humans to another interstellar civilization. When someone says so, they are usually considered to be liar. Even a person with feelings is not necessarily willing to follow him.
So, hide your great dreams in your heart. What is greater than your dreams is whether you can find the sharp first knife.
The ability to find the sharp first knife is a watershed to identify good entrepreneurs and ordinary entrepreneurs, because it is difficult, and can not be obtained through training and learning, more often is the business intuition in talent. A person’s business feels good, just talk to him for five minutes.
Well, is it because he can find a good entry point, maybe it’s probably rudimentary, and solves a problem that doesn’t look good,
But as long as this question meets the three points of universality, long-termness, and authenticity that I mentioned before, there are actually some chats, because you can see that many big companies are starting to do the same.
For example, Facebook started. At that time, it was a otaku who had social phobia, did not dare to go to the party, and wanted to know the girl, so he hid in the dormitory and took a computer to make a simple and clever solution. How to ensure that everyone is a school? The registration name and email address must be EDU, and then slowly walk out of the campus. Google’s start is the same, and at the beginning, Stanford felt that looking for information was too numbAnnoying, there is no way to go to the library to find information, first do an academic search.
A sharp knife often determines half of the success, but the bigger challenge is behind.
■ Learn to give up to keep iterative in the same direction
When your company has made some progress and has some visibility in the industry, capital will pay attention to you. At this time, you will face a huge temptation. Some people talk to you everywhere, and there may be a government in the middle. The agency found you and said that you want to focus on supporting it. The so-called cross-border, strategic, and industrial chain, with the name of “opening up the upstream and downstream, cross-border cooperation”, so you are looking for opportunities everywhere, busy every day, flying around the world, wishing to be on the plane for 200 days a year, and even A BD department has been set up with limited funding.
Can these really be opportunities?
When a company has just passed through the early childhood and entered kindergarten, it always faces a variety of temptations.
However, most people think this is not a temptation, but an opportunity.
Therefore, he began to make a variety of flutter, branch companies, business units, have been established, the heart is full of hope for the future, I feel that the company has caught up with the good times, ushered in the opportunity for great development.
I have seen many companies like this, but what I smell is not the opportunity, but the breath of death, because these are temptations in my opinion, and most of them should be given up.
It’s not easy for you to open the first knife and find the business direction.
It didn’t take long for me to get lost. I thought about it here, and there was another knife. Just like a doctor doing surgery, just opened a knife, and then I was sure that there would be another knife next to it. Do you trust such a doctor?
I suggest Look at how WeChat is done. Today’s WeChat is already a super APP with more than 1 billion DAUs, but it has been extremely restrained for nearly a decade. Many things that I want to do that can be done by outsiders, WeChat did not do it.
Compared with such a great company, most of the business is obviously very scattered, even deviating from the runway.
We don’t dare to work hard in one direction, don’t dare to iterate, and always want to do more.
This is the weakness of human nature. It’s not that everyone can realize it, and that it’s entrepreneurial.
It is constantly defeating humanity.
今Day I saw as an observer
Many internet friends,
I said in my heart that there are too many things to do, and most things are not necessary.
So, if you look at other people’s companies or your own company, it is best to have this awareness. The vast majority of things you do and what you want to do are not required. It’s just that your big confusion is that you don’t know which one to do, and you don’t know which one is the most important. In fact, I dare not give up, in essence, because I did not think about the nature of things.
A CEO’s greatest responsibility and value is not to seize more opportunities, but to help the company choose the most correct thing and give up most things.
One CEO Say busy, 996 is not enough, to 7712, work seven days a week, to 12 o’clock in the night. Busy is the norm for all entrepreneurs, but being busy is not the key factor in determining your success in the game. You are diligent and others are hardworking, but this is not the key.
Everyday entrepreneurs say that our company has grown too fast recently. I said how fast? They generally say that in a year, the team has expanded five times or even 10 times, 100 people have become 500 people, and 500 people have become 3,000 people. Then they are busy recruiting, training, and organizing adjustments every day. Open people. It’s too busy to go here, and there’s more to it.
A CEO has more than a dozen meetings a day, starting in the morning, one by one, and the rice can’t be eaten. If there is a place to receive, you may have to drink alcohol, and your body is gradually ruining. It seems that entrepreneurship should be such a hard-working game, is that really true?
I told a story before. A friend often travels to and from Silicon Valley. Once I asked him: “What new observations are there this time?” He said: “Going to a big company and discovering that they can’t.” I asked why. He said: “The office is gone at 5 or 6 o’clock in the afternoon. It’s too lazy. We are 996 every day, so we are so diligent, they are so lazy, and they will be able to surpass him in time.”
I just saw the opposite side. Everyone left at five o’clock every day, and there were many holidays. As a result, people can still get into the gold. Every day, we are 996, white knives enter, red knives come out, and we are so happy that we fight back in the fierce competition every day. As a result, most companies’ profit and growth patterns do not seem to be very good.
From this point of view, is it that people do the right thing, and we are busy for a long time, most of the time we are not doing the right thing.thing.
In my opinion, these complicated and busy situations are actually made by myself. Communicate with some people, they will ask the company to grow rapidly, how to improve their management ability? In fact, the subtext is to say how to manage more people and do more. my suggestion is,
The first lesson of management is to try to reduce your management load, don’t do so much, don’t want to expand your organization.
we Then calculate the account, each time you recruit 1 person, how much work is the average amount of work behind you?
First of all, you have to send a job advertisement and make an appointment for an interview. If you are rigorous, you will have several rounds of interviews.
Interviews must be recruited, trained, and on-the-job. People will be brought to him and integrated into the team. The success rate of recruiting may not be so high. After three months of trial period, some people will fall off if they are not suitable. Think about it, and recruit individuals to integrate into the company, at least for more than half a year. Calculate the overall workload and cost, including the direct cost of payment, wages, and indirect costs to recruit this person, such as a HR recruit 100 people, what is the management cost and workload cost of this person?
Accounting for an Internet company, the comprehensive cost of a person is almost a few hundred thousand, and a hundred people go out. It is very scary to carefully calculate this account.
With such a large cost, after recruiting people? There are more people and more things to manage.
As a CEO, even if you don’t need a lot of things to do in person, you must be responsible for things. If things don’t work as you expect, you will naturally rush to them and directly mobilize the resources. It is easy to overlook the most. The key thing.
So, can you
Keeping Zen-like focus allows the company to stare at a handful of mission-critical tasks at a time.
Huawei said that it is a hole, and everyone has turned this sentence back, but do you really do that? At present, Huawei is a business company with hundreds of thousands of dollars and more than 100 billion US dollars. We can’t do it with it. This is something that needs reflection.
Finally, make a summary. If I say “I know” in the “innovation is difficult”, today is the part of “walking”, How can you take the sharp first knife?How to maintain focus, iteration and refinement in the same direction, and learn to give up correctly. In my opinion, being able to do this is a high level of innovative entrepreneurship, not a way of chasing opportunities.
