The Ma Honeycomb Party and the Little Red Book Lady have a final decision.
Editor’s note: This article is from WeChat public account “DT Finance” (ID: DTcaijing)< /a>, the author travels around the world DT Jun.
After a 7-day long vacation in which Hu eats the sea and drinks crazy nights and nights, today, on October 9, have you been forced to get used to the long-lost feeling of going to work?
As a loyal a house, DT Jun (ID: DTcaijing) lie down in the 7 days to see the shackles from the circle of friends, the cloud traveled to Tokyo, Barcelona, Los Angeles, and even small destinations such as Latin Cancun and Montevideo in the Americas.
“The right point? The threshold of the current holiday photography contest is getting higher and higher.” When someone saw a circle of friends across half of the earth and ran to South America, DT Jun sighed on the sofa. When DT Jun opened Weibo, I found that some friends had brushed a lot of videos in the B station, and when they took the holiday out of the charter fishing, they sighed with sincerity – “There is money!”
When different platforms have completely different styles of travel, DT Jun is curious: WeChat is rich, Weibo is singular, if each platform user has his own unique way of traveling, then make a travel plan Isn’t that a process of drawing a picture?
In the spirit of benefiting the people and the people, while watching the enthusiasm and enthusiasm, DT Jun put aside the fixed circle in WeChat, and turned on the four major sites of Little Red Book, Weibo, Ma Honeycomb and Poor Tour. The “Long Holidays Touring Photo Contest” on the platform looks like a long story.
In order to accurately analyze the tourism characteristics of the outbound countries, we have selected Tokyo, Bangkok, and Bali (popular) in the popular destinations, London, New York (popular in Europe and America), Morocco (African New Network) Red countries) as representatives of various regions. Then on the four platforms, the content with these six destination keywords (small red book, topic content on Weibo, travel on the horse, and travel on the horse cell) was screened out, and the four major users of the site were studied. Time sharing and content characteristics.
After the analysis of urban preferences, keywords, etc., we have the style of microblogging, small red books, poor travel and horse cell users, and where to find what you need. Travel information has a certain understanding.
Quantity tiering:Little Red Book, Weibo users are more expensive
According to the data of the ticketing website, we found that the destination of Chinese outbound travel still follows the principle of “nearly far less”. So when we follow the country name in the four major sites of Weibo, Xiaohongshu, Poor and MacomeWhen searching for user punch records, the rankings of Asia (Tokyo, Bangkok, Bali) are very high.
According to this logic, we can conclude that the number of arrivals at a tourist destination is roughly negatively correlated with the cost of travel. Because of the close distance between Tokyo and Bangkok, travel costs are relatively cheap, so there are relatively many users who have visited these two places on various platforms. Further, when users on the platform regard distant destinations, such as London and New York, as important punch targets, we default to users of this platform with greater spending power.
Under such judging criteria, the rich attributes of Weibo and Xiaohongshu began to appear. While most of the users of Ma Honeycomb and Poor Travel are still obsessed with Bangkok and Tokyo, Xiaohongshu and Weibo users have made London their important punching point. Although poor travel users also regard New York as the third-largest punching place, the importance of New York’s poor travel users is still lacking compared to the love of small red books and Weibo for London.
On the rich list, Xiaohongshu and Weibo temporarily won.
Weibo Xiaohongshu is richer than rich,Poor horse racing plan
After dividing the economic strength of the four platforms, DT will further analyze the user’s travel objectives to observe the unique preferences of users on each platform. Therefore, we sorted the content of the six destinations in the travels of the poor, the horses, the microblogs, and the Xiaohongshu corresponding to the topic of the topic, and selected the top 30 keywords as the common users of the platform. Heartfelt.”
After picking out the keyword Top 30 on each platform, the characteristics of the users began to show. The specific performance is:
1. Living and traveling are of concern to all users, hotels and airports are ranked higher in the keywords;
2. Little red book users love to punch cards, take photos, and have a strong purpose in travel;
3. Weibo users prefer “muffled money”, are passionate about freedom and like a private customized travel experience;
4. Poor horse cell users are walking plans and willing to do the Raiders.
Next, let’s take a closer look at these unique user performances.
According to the keyword frequency, we found that because the ticket and hotel accounted for a relatively high expenditure on outbound travel, the users of the four platforms mentioned the “airport” and “hotel” at a high frequency – this does not let People are surprised.
For the users of Little Red Book, the core of travel is punching and taking pictures. From the data point of view, there are many keywords that Xiaohongshu users must mention when they travel, but in addition to the keywords such as “hotel”, “recommended” and “rabble”, “punch” and “photographing” are also repeatedly mentioned by users. . Among the four platforms, this phenomenon is unique.
According to this line of thinking, the “advance” that appears in the keywords of Xiaohongshu can be explained. Because the red store is difficult to book, users who are keen on taking pictures often mention “advance reservation” in the post, so in order to take good-looking photos at the red checkpoint, users need to plan accordingly.
Compared to the small-red book users with strong purpose, Weibo users appear to be “free and easy”. Among the word frequencies of the six destinations, “freedom” appeared five times and “world” appeared three times. We correspondingly understand “freedom” as a free line and the “world” as a passion for travel. This also shows that Weibo users are more willing to express their freedom of travel in the content.
At the same time, the “hidden wealth” attribute of Weibo users is also quite strong. Among the keywords in Weibo, we can see two sets of keywords: “private” and “customized”. This type of travel has been upgraded to a higher level on the basis of free travel, which in turn has resulted in higher travel costs. The feature of “small and rich” is among the only users of the four platforms.
So according to the above two points, Weibo and Xiaohongshu users have a free hobby, and at the same time have a strong consumption level, can support their card red destination, and even have a distinguished private custom itinerary.
If we interpret the users of Weibo and Xiaohongshu separately, then the users of Poor and Macome are more suitable for an analysis – because they are powerful travel planners.
“Hour”, which is almost a key word that must be mentioned in the large number of travels of horses and poor travel users about six destinations. This word undoubtedly means that the users of the two platforms in the itinerary planning, the itinerary between the site and the site has been accurate to the “hours” – even among the keywords of the poor travel, there are “minutes”. This means that these users have powerful scheduling capabilities, and do not refer to the words “Raiders” as frequently as Weibo and Xiaohongshu users – because they are themselves walking strategies.
Now, if you want to briefly summarize the different performances of the four platform users when they travel, in one sentence: let the users of poor travel and Ma Honeycomb develop fine