This absolute niche brand in the Android mobile phone world reveals the ambition of “breaking the rules of the game”.
After seeing the stereotype of a smart phone, there is finally a phone that is not the same on the market, although at first glance, it looks a bit like a remote control.
On October 9th, Andy Rubin, the former vice president of Google Engineering who led the development of Android, released a strangely shaped mobile phone on social networking sites. Different from the conventional mobile phones on the market, the ratio of the product is extremely slender, about 40:9, only the screen has no buttons on the front, equipped with rear fingerprints and a huge camera, built-in Snapdragon 730G processor, the system UI looks Also adjusted. In addition, through the exposed pictures, you can also see that the main page of the mobile phone can display Uber, weather, map, calendar and other four applications. A spokesman for the Essentials company confirmed that the new device is undergoing “early testing” in real-life situations.
Speaking of Essential, many people may be unfamiliar. It is a brand founded by Andy Rubin. In May 2017, the first Android phone was launched, but due to high pricing, short battery life, etc. Not approved by the user. At the same time, Essential Phone also faced negative issues such as layoffs, data breaches and scandals. Andy Rubin himself has not updated Twitter for nearly a year.
As early as the end of 2018, Bloomberg revealed that Essential is changing its direction and developing a small-screen mobile phone. The mobile phone is mainly controlled by voice commands, and the priority of the intelligent assistant is emphasized. The user puts his finger on the fingerprint key. The “intercom” mode can be activated. After the specific requirements are given, the AI will automatically perform tasks for the user without manual intervention by the user.
After more than a year of crouching, Andy Rubin suddenly appeared on the social platform to see pictures of the new Essential Phone, which naturally caused a lot of speculation. Essential has always been known for its flamboyant design, and this “remote control” phone is undoubtedly another unique design after the first full-screen mobile phone Essential PH-1.
The first full-screen phone Essential PH-1 Source: Darrell Etherington
As the first shot of Essential’s entry into the mobile phone industry, the visual impact of the first full-screen Android flagship phone launched in 2017, the Essential PH-1, is still quite strong. At the top of the screen is a U-shaped corner, which is used to place the front camera. This kind of “beautiful”-shaped shaped screen kills a lot of obsessive-compulsive disorder. In addition to the full screen, the Essential PH-1 is also a “module” phone with two magnetic ports on the back and Essential’s 360 camera for use with mobile phones. Most notable is that it has a powerful fingerprint collection capability, and users can also use the whole room to absorb fingerprints when they are not using them.
From the slender proportion of the new Essential Phone, it can be said that the current mobile phone market is the most wonderful existence, with a very high degree of recognition; and from the simple operation, it seems to emphasize the full abandonment of hands, highlighting one-handed operation Convenience. This new machine, under the banner of “changing people’s perceptions of mobile devices,” has revealed that the sword is taking the lead.
As mobile phone functions become more and more perfect, and performance is becoming more and more surplus, consumers’ desire to purchase has been greatly reduced. It is a new means to update from the hardware level, but it has been launched from the market before. Xiaomi’s pro-AI assistant, Galaxy Fold and other long-screen mobile phones did not make consumers buy.
Essential Phone generation has now disappeared. Is this suspected Essential Phone second generation mobile phone life the same? This road to exploring the future of mobile phone fashion trends is still full of challenges.
Headmap source: Andy Rubin Twitter