The collective adjustment of prices by shared bicycle companies also seems to indicate that relying on the original charging system does not support heavy offline operating costs. This time-shared business is not good.
Editor’s note: This article is from interface technology, author Ke Xiaobin.
Since yesterday, Mobike has adjusted the pricing method in Beijing: the ride costs 1.5 yuan within 30 minutes, the ride exceeds 30 minutes, and the charge is 1.5 yuan every 30 minutes.
Before this, Beijing citizens riding Mobai, charging 1 yuan for 15 minutes, 0.5 yuan / 15 minutes for the duration of time, using the car for 30 minutes, a total of 1.5 yuan. After adjusting the pricing rules, the ride will charge 1.5 yuan within 30 minutes, the ride will exceed 30 minutes, and the charge will be 1.5 yuan per 30 minutes. The half-hour charge for the car is the same as before. During the cycling package, 2 hours before each ride is free, and the excess is charged at 1.5 yuan per 30 minutes.
This is not the first time the price of a motorcycle has been adjusted. Starting from April 8 this year, the new billing rules will be implemented in Beijing. The ride will be charged 1 yuan within 15 minutes, the ride will exceed 15 minutes, and the charge will be 0.5 yuan every 15 minutes. In addition, on May 21, in Shenzhen, the starting price of Mobike bicycle was adjusted from 1 yuan / 30 minutes to 1 yuan / 15 minutes, and the length of time was adjusted from 1 yuan / 30 minutes to 0.5 yuan / 15 minutes. Starting from July 26, the Shanghai ride will charge 1.5 yuan within 15 minutes, the ride will exceed 15 minutes, and the charge will be 0.5 yuan every 15 minutes. In Shenzhen, you can charge 1.5 yuan within 30 minutes, ride more than 30 minutes, and charge 1 yuan every 30 minutes.
In March of this year, the shared bicycle group once conducted a price adjustment. From March 21, 2019, the starting price of the small blue bicycle was adjusted to 1 yuan / 15 minutes; the time limit was adjusted to 0.5 yuan / 15 minutes. According to the current billing rules, the user needs to pay 1 yuan for 15 minutes and 1.5 yuan for 15 minutes. Before the user rides a small blue bicycle, he has to pay 1 yuan within 1 hour.
At the same time, on April 15 this year, Harbin Cycling also introduced new charging rules in several regions, one yuan per 15 minutes. Beijing, Shenyang and other places 1 yuan every 15 minutes, up to 4 yuan per hour.
The Mobai official said that the price adjustment is to strengthen the refined operation, and the cycling discount will be launched in the future.
The collective adjustment of prices by multiple shared bicycle companies seems to indicate that they rely on the original charging system and cannot support heavy offline operating costs. This time-shared business is not good. After the capital burning and price wars, the shared bicycles have been developed in the direction of refined operation. At present, there are also the greens of Didi, which are sold by the company, and the Haro bicycles that have been promoted to Harbin. .